Working at the intersection of art & style, with a 360 perspective of the entertainment industry as a performer, agent, and former agency owner.
-Head of Los Angeles Dance, Sports & Fitness, and On Camera Divisions.
-Identified & developed key clients in the dance, fitness and lifestyle spaces with a personalized style of mentorship that has fostered long standing relationships.
-Spearheaded the expansion of a dance-focused agency and placed clients in mainstream commercial and print campaigns for brands in the beauty, fashion, fitness and influencer spaces, including Apple, Gucci, Lancôme, Carolina Herrera, Stuart Weitzman, Guess by Marciano, ULTA, Sephora, MAC Cosmetics, Clinique, Peloton, Fabletics, etc.
-Managed clients with a career-longevity mindset and cultivated relationships with key Casting Directors, Ad Agencies, Content Producers and Choreographers to pair clients in Television, Film, Digital media, live performances, awards shows, and tours with top ranking music artists, including Taylor Swift: The Eras Tour, Beyoncé, Ariana Grande, Usher, Rihanna’s Super Bowl LVII Halftime Show, The Weeknd, etc.
-Negotiated contracts, handled budgets, as well as invoicing and accounts receivable.
-Directly supervised agents, assistants, and social media manager.
-Monitored needs & trends in the industry to maximize client opportunities. Developed clutch relationships in the digital fitness space during the Covid pandemic and placed clients in ads and campaigns for digital fitness brands hiring certified trainers, influencers, and models for their rapidly expanding online platforms.
-Promoted from Agent Assistant to Junior Agent to Agent in 2 years.
-Matters included identifying and developing clients, handling existing clients of the agency, procuring new opportunities, preparing deal memos & invoices, and reviewing accounts receivable.
-Attending key events in the dance community to foster connections, relationships and business opportunities.
-Earned certification from the National Academy of Sports Medicine and trained clients 1:1 in physical fitness & lifestyle well-being. The harmony of mental, physical, and spiritual health helps foster vitality in all areas of life, including career. This core belief has served me later in my career as an agent in terms of providing guidance and mentorship to clients who have been with me many years, some as long as a decade.
-Improved client fitness levels by designing and implementing personalized workout plans tailored to individual goals.
-Worked as a dancer and model in on camera and live performance mediums, including Commercials, Print, and Music Videos with celebrity artists.
Proficient in: InEntertainment, LA Casting, Actors Access, Casting Frontier, CastIt, Google Suite