Lynda Kaiser
Toronto,ON
Summary
I'm a results-driven National Account Manager with 15+ years of experience in fast-paced sales environments. Known for innovative thinking, creative sales solutions, and expanding territories, I excel in developing key partnerships and driving remarkable sales growth. Highly organized with strong communication and planning skills, I consistently surpass revenue targets. Goal-driven National Account Manager experienced in growing territories and building customer loyalty. Well-organized with top strengths in planning, problem solving and project management. Bringing [Number] years of progressive sales experience.
Overview
17
17
years of professional experience
Work History
Sr. National Account Manager
NewCom Media
01.2024 - Current
- Managing a diverse portfolio of Financial accounts for Advisor.ca, Conseiller.ca Investment Executive and Finance Et Investissement
- Worked closely with clients to identify and capitalize on co-branded, advertorial, and sponsored content opportunities, webinars and Round Table events
- Collaborated with the Media Strategy Team to develop and implement sponsorships/partnerships
- Fostered and maintained strong relationships with both client and agencies to drive business growth
- Demonstrated proficiency in managing complex sales cycle, from prospecting and presenting to negotiating and closing deals
- Proactively pursue new business prospects while consistently expanding opportunities for existing accounts.
Sr. National Account Manager
Postmedia Network
11.2022 - 09.2023
- Oversaw a diverse portfolio of over 130 Digital and Print brands with Postmedia Network
- Collaborated closely with clients to identify and capitalize on co-branded, advertorial, and sponsored content opportunities
- Collaborated with the Media Strategy Team to develop and implement sponsorships and integrated partnerships
- Managed two of the largest Automotive partnerships within the organization
- Consistently over budget within the first few months of managing my portfolio
- Fostered and maintained strong relationships with both client and agencies to drive business growth
- Demonstrated proficiency in managing complex sales cycle, from prospecting and presenting to negotiating and closing deals.
National Account Director
01.2019 - 11.2022
- Transitioned over to head up the struggling Print and Digital in Toronto for 3 newspapers and 13 magazine titles in both French and English Brands which include Canadian Living and Style at Home, Les Idées de ma maison,, Coup de Pouce, Espace
- Implemented strategic changes, exceeded budget expectations of 123%
- Liaison between Toronto and Montreal office on the development and implementation of comprehensive multi-platform campaigns and key partnerships
- Managed both large National Agency and client direct accounts in Canada-US-Europe.
National 360 Account Director
Quebecor Media
03.2018 - 01.2019
- Executed comprehensive sales strategies across multiple platforms including Digital, Out-of-Home (OOH), Broadcast and Print
- Leveraged expertise in Digital, OOH, Broadcast, and Print media to drive revenue growth and exceed sales targets
- Worked with the Media Creativity Team and spearheaded projects/partnerships at various scales integrating Digital, Broadcast, OOH, and Print media.
Senior Account Executive
Valassis Canada
01.2017 - 03.2018
- Manage both National Agency and client direct accounts in development and implementation of their multi-platform advertising campaigns including Direct Mail, Print and Distribution, Mobile, Social, as well as the RetailMeNot Co-op FSI product
- Explore and seek out new business opportunities while continually trying to expand on new opportunities for current accounts
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs.
Sr. Account Executive
TorStar Metroland Media
02.2007 - 11.2016
- Managed a portfolio of accounts for prominent media platforms including The Toronto Star, Metro News, the Kit, thestar.com, metronews.com and thekit.ca
- Demonstrated efficiently and effectively the complete sale cycle from prospecting to negotiations and closing ensuring seamless transactions and client satisfaction
- Developed and presented integrated editorial initiatives/programs to major national clients both through advertising agencies and client direct
- Collaborated closely with the Promotions team to successfully coordinate and execute corporate partnerships and programs with organizations such as but not limited to Tennis Canada, Toronto Blue Jays, Harbourfront, Ripley's Canada, and City of Toronto.
Sr. Account Executive
Torstar-Toronto Star
- Managed a portfolio for National Tech and Finance account for The Toronto Star
- Achieved and surpassed revenue goals for one of the company's largest territories, generating $23M in sales while consistently maintaining a 12% budget surplus year after year
- Led the development and implementation of multi-platform advertising campaigns for National clients, working through advertising agencies and client direct
- Collaborated with Promotions team to manage and execute corporate partnership agreements with various organizations
- Improved profit opportunities by cultivating expansion of existing customer base and generating new accounts.
Education
Marketing Communications - Marketing/Advertising
Centennial College of Applied Arts and Technology
Skills
- Digital/Social Media
- OOH /Digital OOH
- Broadcast
- Insert Distribution
- Integrated Marketing
- Agency Sales
- B2B Sales
- New Business Development
- Business Growth/Retention
- Contract Negotiations
- Project Management
- Partnership Development
- Relationship Development
- Presentation skills
- Interpersonal Skills
- Account Management
Professional Seminars
- Fusion Training
- Value Based Selling Program
- Exception Sales Practices Part 1, 2
- Handling Rejections
- Making the Most of Your Time and Territory
- Introduction to Sales Part I and II
- Achieving Extraordinary Customer Relations
- Public Relations Training program
- CRM- Salesforce -Hubspot
Timeline
Sr. National Account Manager
NewCom Media
01.2024 - Current
Sr. National Account Manager
Postmedia Network
11.2022 - 09.2023
National Account Director
01.2019 - 11.2022
National 360 Account Director
Quebecor Media
03.2018 - 01.2019
Senior Account Executive
Valassis Canada
01.2017 - 03.2018
Sr. Account Executive
TorStar Metroland Media
02.2007 - 11.2016
Sr. Account Executive
Torstar-Toronto Star
Marketing Communications - Marketing/Advertising
Centennial College of Applied Arts and Technology
Similar Profiles
Torban WalkerTorban Walker
Fabrication Welder at Newcom MachineFabrication Welder at Newcom Machine
Sean DoranSean Doran
Custom Home Builder at Newcom ConstructionCustom Home Builder at Newcom Construction
Russell WarringtonRussell Warrington
CNC machinist at newcom precision engineersCNC machinist at newcom precision engineers
Sinthuja VijayarajSinthuja Vijayaraj
Intern Waitress at Cibo Wine BarIntern Waitress at Cibo Wine Bar
Salman ValimohamedSalman Valimohamed
Project Manager / Social Media Manager at Waveform Entertainment IncProject Manager / Social Media Manager at Waveform Entertainment Inc