Lynda Ejekam
Brampton,ON
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media Specialist
IDP Education Nigeria
02.2022 - 05.2024
- Successfully initiated the establishment of social media accounts for IDP Education Nigeria, with the primary objective of promoting student placement services and IELTS products.
- Create and curate compelling content tailored to each platform, enhancing brand visibility and audience engagement.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Developed social media calendars, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Utilize measurement tools to track performance, provide insights, and implement data-driven improvements through testing and new initiatives.
- Proactively monitor and address any negative discussions about IDP.
- Keep a vigilant eye on competitor activities and audience interactions to inform strategic responses and countermeasures.
- Educate team members on social media trends and best practices to bolster IDP's digital marketing efforts.
Customer Service Representative
IDP Education Ltd
02.2022 - 05.2024
- Provide personalized guidance to students regarding education opportunities abroad, including course selection, universities, and visa processes.
- Assist students in understanding entry requirements, application deadlines, and relevant procedures for their desired institutions.
- Address students' concerns and provide timely responses to queries through multiple communication channels (in-person, phone, email, chat, social media.).
- Help students gather necessary documents for applications and guide them through the submission process.
- Ensure that students are aware of the steps involved in the visa application process, medical tests, or language proficiency tests like IELTS.
- Build and maintain relationships with students and institutions to ensure ongoing satisfaction and trust.
- Manage a portfolio of students, regularly check in with them, and help them overcome any obstacles they face during their journey.
- Foster a positive relationship with university partners, ensuring that students’ needs and preferences are communicated effectively.
- Act as the primary point of contact for students encountering issues related to applications, course acceptance, or visa processing.
- Provide solutions to students when they face challenges or confusion in their application process.
Digital Product TeamSupport \ Social Media Manager
Mintyn Bank
08.2020 - 01.2022
- Applied customer-first strategy to product development and marketing materials.
- Participated in reviewing production bugs and malfunctions, adjusting development milestones and release schedules accordingly.
- Collaborated with UX (User Experience) team to incorporate customer feedback and User Acceptance Test (UAT) into future patches and iterations.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Develop social media strategies including; brand building initiatives, influencer programs, channel budget, best practices to accelerate performance and identify new opportunities
- Answer comments and amplify positive sentiments.
- Identify and recommend opportunities through user-generated content surrounding the brand.
- Highlight trends, themes and social best practices to creative and strategic teams in the business on a frequent/relevant basis.
- Develop ‘opportunistic’ ideas to take advantage of these uncovered trends or memes.
- Analyze competitive research, social trends, and data analysis to understand how to make improvements to future campaigns and optimize while in-campaign
- Provide reporting to internal and external stakeholders on social campaign effectiveness
- Curate and distribute influencer content to social media team members for use on owned properties.
Senior Social Media Manager
Wild Fusion Digital Marketing Agency
01.2018 - 06.2020
- Led the development of social media strategies which aligned with ATL, BTL and other digital marketing channels to ensure cohesive and impactful campaigns.
- Manage and optimize social media campaigns end-to-end, from planning and execution to performance review and reporting.
- Close collaboration with design, and media teams to deliver integrated and effective social media solutions that meet and exceed client expectations.
- Proactive monitoring of brand mentions and sentiment analysis. Led crisis communications and media relations activities in response to challenging situations.
- Oversaw social media presence, managing editorial calendars, ensuring brand voice consistency, and post alignment with brand and trending topics.
- Page moderation to foster positive community interactions and engagement.
Digital Account Manager
Wild Fusion Digital Marketing Agency
08.2016 - 06.2020
- Liaise and collaborate with brand managers across different industries to understand their business goals then proceed to design and implement tailored digital solutions that achieve desired outcomes.
- Analyzed and reported digital campaign performance with a focus on optimization.
- Managed, coached, and developed direct reports.
- Develop monthly competitive analysis for each client to identify key opportunities and maintain a strong competitive edge.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Worked cross-functionally with various departments on projects.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
- Conducted market research to identify new opportunities and target markets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Mentored team members on best practices and protocols to maximize productivity.
Training Center Coordinator
Wild Fusion Digital Training Center
12.2015 - 07.2016
- Promote the training facility and its programs through digital marketing campaigns and outreach efforts to recruit potential students seeking digital marketing skills.
- Collaborated with department heads and trainers to develop training schedules, up-to-date instructional materials and relevant certifications for each program.
- Developed and executed performance management programs to increase employee engagement and productivity.
- Oversee the day-to-day operations of the training facility, ensuring all training areas and equipment are in optimal condition and comply with safety regulations
- Coordinate maintenance and repairs to keep the facility in top working order.
- Manage facility scheduling to accommodate training sessions, workshops, and special events efficiently.
- Ensure training programs align with industry standards and best practices.
- Allocate resources efficiently to support various training programs and initiatives.
- Negotiate with vendors for equipment purchases, supplies, and services needed for the facility.
- Develop and enforce safety policies and procedures to protect staff and trainees.
- Build and maintain strong relationships with clients, trainers, and external partners to support the facility's reputation and growth.
- Represent the facility at industry events, trade shows, and networking opportunities.
- Conducted needs assessments to identify performance gaps and develop targeted learning solutions.
Education
Post-Graduate Certificate - Broadcast Performance And Digital Media
Conestoga College Institute of Technology And Advanced Learning
Kitchener, None01-2025
BCS Level 4 Certificate in IT - Certificate in IT
British Computer Society
United Kingdom08-2021
Bachelor of Science - Pure And Industrial Chemistry
Nnamdi Azikiwe University
Anambra Nigeria08-2013
Skills
- Portfolio: https://shorturlat/xMQkt
- Creating and implementing data-driven social media strategies that boost audience engagement and brand visibility on many platforms, including Facebook, Instagram, TikTok, and YouTube
- Competent in managing editorial calendars, developing engaging content, and carrying out marketing strategies to maximize SEO and accomplish quantifiable corporate objectives
- Track record of addressing issues, offering individualized advice, and establishing enduring bonds with stakeholders
- Adept at tracking campaign results, offering useful insights, and promoting ongoing development utilizing technologies like Sprinklr, Hootsuite, Capcut, Canva, Mention, Sprout social
- Proven capacity to coach team members, manage cross-functional teams, and work with media and design teams to produce integrated solutions that support organizational goals
Certification
- Twitter Flight
- Hubspot Inbound Marketing
- Activate Customer-Centric Marketing by Google
- How to find Mobile customers by Google
- Measure your customer-centric marketing- Academy of Arts
- Measure Mobile Effectively- Academy of Arts
- Sprinklr Campaign Manager Pro
Timeline
Social Media Specialist
IDP Education Nigeria
02.2022 - 05.2024
Customer Service Representative
IDP Education Ltd
02.2022 - 05.2024
Digital Product TeamSupport \ Social Media Manager
Mintyn Bank
08.2020 - 01.2022
Senior Social Media Manager
Wild Fusion Digital Marketing Agency
01.2018 - 06.2020
Digital Account Manager
Wild Fusion Digital Marketing Agency
08.2016 - 06.2020
Training Center Coordinator
Wild Fusion Digital Training Center
12.2015 - 07.2016
Post-Graduate Certificate - Broadcast Performance And Digital Media
Conestoga College Institute of Technology And Advanced Learning
BCS Level 4 Certificate in IT - Certificate in IT
British Computer Society
Bachelor of Science - Pure And Industrial Chemistry
Nnamdi Azikiwe University
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