Overview
Work History
Education
Skills
Certification
Timeline
Generic

Lynda Ejekam

Brampton,ON

Overview

8
8
years of professional experience
1
1
Certification

Work History

Social Media Specialist

IDP Education Nigeria
02.2022 - 05.2024
  • Successfully initiated the establishment of social media accounts for IDP Education Nigeria, with the primary objective of promoting student placement services and IELTS products.
  • Create and curate compelling content tailored to each platform, enhancing brand visibility and audience engagement.
  • Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
  • Developed social media calendars, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Utilize measurement tools to track performance, provide insights, and implement data-driven improvements through testing and new initiatives.
  • Proactively monitor and address any negative discussions about IDP.
  • Keep a vigilant eye on competitor activities and audience interactions to inform strategic responses and countermeasures.
  • Educate team members on social media trends and best practices to bolster IDP's digital marketing efforts.

Customer Service Representative

IDP Education Ltd
02.2022 - 05.2024
  • Provide personalized guidance to students regarding education opportunities abroad, including course selection, universities, and visa processes.
  • Assist students in understanding entry requirements, application deadlines, and relevant procedures for their desired institutions.
  • Address students' concerns and provide timely responses to queries through multiple communication channels (in-person, phone, email, chat, social media.).
  • Help students gather necessary documents for applications and guide them through the submission process.
  • Ensure that students are aware of the steps involved in the visa application process, medical tests, or language proficiency tests like IELTS.
  • Build and maintain relationships with students and institutions to ensure ongoing satisfaction and trust.
  • Manage a portfolio of students, regularly check in with them, and help them overcome any obstacles they face during their journey.
  • Foster a positive relationship with university partners, ensuring that students’ needs and preferences are communicated effectively.
  • Act as the primary point of contact for students encountering issues related to applications, course acceptance, or visa processing.
  • Provide solutions to students when they face challenges or confusion in their application process.

Digital Product TeamSupport \ Social Media Manager

Mintyn Bank
08.2020 - 01.2022
  • Applied customer-first strategy to product development and marketing materials.
  • Participated in reviewing production bugs and malfunctions, adjusting development milestones and release schedules accordingly.
  • Collaborated with UX (User Experience) team to incorporate customer feedback and User Acceptance Test (UAT) into future patches and iterations.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Develop social media strategies including; brand building initiatives, influencer programs, channel budget, best practices to accelerate performance and identify new opportunities
  • Answer comments and amplify positive sentiments.
  • Identify and recommend opportunities through user-generated content surrounding the brand.
  • Highlight trends, themes and social best practices to creative and strategic teams in the business on a frequent/relevant basis.
  • Develop ‘opportunistic’ ideas to take advantage of these uncovered trends or memes.
  • Analyze competitive research, social trends, and data analysis to understand how to make improvements to future campaigns and optimize while in-campaign
  • Provide reporting to internal and external stakeholders on social campaign effectiveness
  • Curate and distribute influencer content to social media team members for use on owned properties.

Senior Social Media Manager

Wild Fusion Digital Marketing Agency
01.2018 - 06.2020
  • Led the development of social media strategies which aligned with ATL, BTL and other digital marketing channels to ensure cohesive and impactful campaigns.
  • Manage and optimize social media campaigns end-to-end, from planning and execution to performance review and reporting.
  • Close collaboration with design, and media teams to deliver integrated and effective social media solutions that meet and exceed client expectations.
  • Proactive monitoring of brand mentions and sentiment analysis. Led crisis communications and media relations activities in response to challenging situations.
  • Oversaw social media presence, managing editorial calendars, ensuring brand voice consistency, and post alignment with brand and trending topics.
  • Page moderation to foster positive community interactions and engagement.

Digital Account Manager

Wild Fusion Digital Marketing Agency
08.2016 - 06.2020


  • Liaise and collaborate with brand managers across different industries to understand their business goals then proceed to design and implement tailored digital solutions that achieve desired outcomes.
  • Analyzed and reported digital campaign performance with a focus on optimization.
  • Managed, coached, and developed direct reports.
  • Develop monthly competitive analysis for each client to identify key opportunities and maintain a strong competitive edge.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Worked cross-functionally with various departments on projects.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
  • Conducted market research to identify new opportunities and target markets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Mentored team members on best practices and protocols to maximize productivity.

Training Center Coordinator

Wild Fusion Digital Training Center
12.2015 - 07.2016
  • Promote the training facility and its programs through digital marketing campaigns and outreach efforts to recruit potential students seeking digital marketing skills.
  • Collaborated with department heads and trainers to develop training schedules, up-to-date instructional materials and relevant certifications for each program.
  • Developed and executed performance management programs to increase employee engagement and productivity.
  • Oversee the day-to-day operations of the training facility, ensuring all training areas and equipment are in optimal condition and comply with safety regulations
  • Coordinate maintenance and repairs to keep the facility in top working order.
  • Manage facility scheduling to accommodate training sessions, workshops, and special events efficiently.
  • Ensure training programs align with industry standards and best practices.
  • Allocate resources efficiently to support various training programs and initiatives.
  • Negotiate with vendors for equipment purchases, supplies, and services needed for the facility.
  • Develop and enforce safety policies and procedures to protect staff and trainees.
  • Build and maintain strong relationships with clients, trainers, and external partners to support the facility's reputation and growth.
  • Represent the facility at industry events, trade shows, and networking opportunities.
  • Conducted needs assessments to identify performance gaps and develop targeted learning solutions.

Education

Post-Graduate Certificate - Broadcast Performance And Digital Media

Conestoga College Institute of Technology And Advanced Learning
Kitchener, None
01-2025

BCS Level 4 Certificate in IT - Certificate in IT

British Computer Society
United Kingdom
08-2021

Bachelor of Science - Pure And Industrial Chemistry

Nnamdi Azikiwe University
Anambra Nigeria
08-2013

Skills

  • Portfolio: https://shorturlat/xMQkt
  • Creating and implementing data-driven social media strategies that boost audience engagement and brand visibility on many platforms, including Facebook, Instagram, TikTok, and YouTube
  • Competent in managing editorial calendars, developing engaging content, and carrying out marketing strategies to maximize SEO and accomplish quantifiable corporate objectives
  • Track record of addressing issues, offering individualized advice, and establishing enduring bonds with stakeholders
  • Adept at tracking campaign results, offering useful insights, and promoting ongoing development utilizing technologies like Sprinklr, Hootsuite, Capcut, Canva, Mention, Sprout social
  • Proven capacity to coach team members, manage cross-functional teams, and work with media and design teams to produce integrated solutions that support organizational goals

Certification

  • Twitter Flight
  • Hubspot Inbound Marketing
  • Activate Customer-Centric Marketing by Google
  • How to find Mobile customers by Google
  • Measure your customer-centric marketing- Academy of Arts
  • Measure Mobile Effectively- Academy of Arts
  • Sprinklr Campaign Manager Pro

Timeline

Social Media Specialist

IDP Education Nigeria
02.2022 - 05.2024

Customer Service Representative

IDP Education Ltd
02.2022 - 05.2024

Digital Product TeamSupport \ Social Media Manager

Mintyn Bank
08.2020 - 01.2022

Senior Social Media Manager

Wild Fusion Digital Marketing Agency
01.2018 - 06.2020

Digital Account Manager

Wild Fusion Digital Marketing Agency
08.2016 - 06.2020

Training Center Coordinator

Wild Fusion Digital Training Center
12.2015 - 07.2016

Post-Graduate Certificate - Broadcast Performance And Digital Media

Conestoga College Institute of Technology And Advanced Learning

BCS Level 4 Certificate in IT - Certificate in IT

British Computer Society

Bachelor of Science - Pure And Industrial Chemistry

Nnamdi Azikiwe University
Lynda Ejekam