Successfully initiated the establishment of social media accounts for IDP Education Nigeria, with the primary objective of promoting student placement services and IELTS products.
Create and curate compelling content tailored to each platform, enhancing brand visibility and audience engagement.
Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
Developed social media calendars, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Utilize measurement tools to track performance, provide insights, and implement data-driven improvements through testing and new initiatives.
Proactively monitor and address any negative discussions about IDP.
Keep a vigilant eye on competitor activities and audience interactions to inform strategic responses and countermeasures.
Educate team members on social media trends and best practices to bolster IDP's digital marketing efforts.
Customer Service Representative
IDP Education Ltd
02.2022 - 05.2024
Provide personalized guidance to students regarding education opportunities abroad, including course selection, universities, and visa processes.
Assist students in understanding entry requirements, application deadlines, and relevant procedures for their desired institutions.
Address students' concerns and provide timely responses to queries through multiple communication channels (in-person, phone, email, chat, social media.).
Help students gather necessary documents for applications and guide them through the submission process.
Ensure that students are aware of the steps involved in the visa application process, medical tests, or language proficiency tests like IELTS.
Build and maintain relationships with students and institutions to ensure ongoing satisfaction and trust.
Manage a portfolio of students, regularly check in with them, and help them overcome any obstacles they face during their journey.
Foster a positive relationship with university partners, ensuring that students’ needs and preferences are communicated effectively.
Act as the primary point of contact for students encountering issues related to applications, course acceptance, or visa processing.
Provide solutions to students when they face challenges or confusion in their application process.
Digital Product TeamSupport \ Social Media Manager
Mintyn Bank
08.2020 - 01.2022
Applied customer-first strategy to product development and marketing materials.
Participated in reviewing production bugs and malfunctions, adjusting development milestones and release schedules accordingly.
Collaborated with UX (User Experience) team to incorporate customer feedback and User Acceptance Test (UAT) into future patches and iterations.
Developed and deployed content marketing strategies to improve organic search traffic.
Develop social media strategies including; brand building initiatives, influencer programs, channel budget, best practices to accelerate performance and identify new opportunities
Answer comments and amplify positive sentiments.
Identify and recommend opportunities through user-generated content surrounding the brand.
Highlight trends, themes and social best practices to creative and strategic teams in the business on a frequent/relevant basis.
Develop ‘opportunistic’ ideas to take advantage of these uncovered trends or memes.
Analyze competitive research, social trends, and data analysis to understand how to make improvements to future campaigns and optimize while in-campaign
Provide reporting to internal and external stakeholders on social campaign effectiveness
Curate and distribute influencer content to social media team members for use on owned properties.
Senior Social Media Manager
Wild Fusion Digital Marketing Agency
01.2018 - 06.2020
Led the development of social media strategies which aligned with ATL, BTL and other digital marketing channels to ensure cohesive and impactful campaigns.
Manage and optimize social media campaigns end-to-end, from planning and execution to performance review and reporting.
Close collaboration with design, and media teams to deliver integrated and effective social media solutions that meet and exceed client expectations.
Proactive monitoring of brand mentions and sentiment analysis. Led crisis communications and media relations activities in response to challenging situations.
Oversaw social media presence, managing editorial calendars, ensuring brand voice consistency, and post alignment with brand and trending topics.
Page moderation to foster positive community interactions and engagement.
Digital Account Manager
Wild Fusion Digital Marketing Agency
08.2016 - 06.2020
Liaise and collaborate with brand managers across different industries to understand their business goals then proceed to design and implement tailored digital solutions that achieve desired outcomes.
Analyzed and reported digital campaign performance with a focus on optimization.
Managed, coached, and developed direct reports.
Develop monthly competitive analysis for each client to identify key opportunities and maintain a strong competitive edge.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Worked cross-functionally with various departments on projects.
Continually maintained and improved company's reputation and positive image in markets served.
Coordinated with design and media teams to develop high-quality creative assets.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Managed budget allocation and resource utilization to maximize marketing ROI.
Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
Conducted market research to identify new opportunities and target markets.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Mentored team members on best practices and protocols to maximize productivity.
Training Center Coordinator
Wild Fusion Digital Training Center
12.2015 - 07.2016
Promote the training facility and its programs through digital marketing campaigns and outreach efforts to recruit potential students seeking digital marketing skills.
Collaborated with department heads and trainers to develop training schedules, up-to-date instructional materials and relevant certifications for each program.
Developed and executed performance management programs to increase employee engagement and productivity.
Oversee the day-to-day operations of the training facility, ensuring all training areas and equipment are in optimal condition and comply with safety regulations
Coordinate maintenance and repairs to keep the facility in top working order.
Manage facility scheduling to accommodate training sessions, workshops, and special events efficiently.
Ensure training programs align with industry standards and best practices.
Allocate resources efficiently to support various training programs and initiatives.
Negotiate with vendors for equipment purchases, supplies, and services needed for the facility.
Develop and enforce safety policies and procedures to protect staff and trainees.
Build and maintain strong relationships with clients, trainers, and external partners to support the facility's reputation and growth.
Represent the facility at industry events, trade shows, and networking opportunities.
Conducted needs assessments to identify performance gaps and develop targeted learning solutions.
Education
Post-Graduate Certificate - Broadcast Performance And Digital Media
Conestoga College Institute of Technology And Advanced Learning
Kitchener, None
01-2025
BCS Level 4 Certificate in IT - Certificate in IT
British Computer Society
United Kingdom
08-2021
Bachelor of Science - Pure And Industrial Chemistry
Nnamdi Azikiwe University
Anambra Nigeria
08-2013
Skills
Portfolio: https://shorturlat/xMQkt
Creating and implementing data-driven social media strategies that boost audience engagement and brand visibility on many platforms, including Facebook, Instagram, TikTok, and YouTube
Competent in managing editorial calendars, developing engaging content, and carrying out marketing strategies to maximize SEO and accomplish quantifiable corporate objectives
Track record of addressing issues, offering individualized advice, and establishing enduring bonds with stakeholders
Adept at tracking campaign results, offering useful insights, and promoting ongoing development utilizing technologies like Sprinklr, Hootsuite, Capcut, Canva, Mention, Sprout social
Proven capacity to coach team members, manage cross-functional teams, and work with media and design teams to produce integrated solutions that support organizational goals
Certification
Twitter Flight
Hubspot Inbound Marketing
Activate Customer-Centric Marketing by Google
How to find Mobile customers by Google
Measure your customer-centric marketing- Academy of Arts
Measure Mobile Effectively- Academy of Arts
Sprinklr Campaign Manager Pro
Timeline
Social Media Specialist
IDP Education Nigeria
02.2022 - 05.2024
Customer Service Representative
IDP Education Ltd
02.2022 - 05.2024
Digital Product TeamSupport \ Social Media Manager
Mintyn Bank
08.2020 - 01.2022
Senior Social Media Manager
Wild Fusion Digital Marketing Agency
01.2018 - 06.2020
Digital Account Manager
Wild Fusion Digital Marketing Agency
08.2016 - 06.2020
Training Center Coordinator
Wild Fusion Digital Training Center
12.2015 - 07.2016
Post-Graduate Certificate - Broadcast Performance And Digital Media
Conestoga College Institute of Technology And Advanced Learning
BCS Level 4 Certificate in IT - Certificate in IT
British Computer Society
Bachelor of Science - Pure And Industrial Chemistry
Senior Education Counselor at Intake Education Kenya Limited/ IDP Education-KenyaSenior Education Counselor at Intake Education Kenya Limited/ IDP Education-Kenya