Lyna Sapijonis
Toronto
Summary
Sales & marketing leader with 17 years of cross-functional media experience. Specialized and rooted in digital media from social and integrations to TVE video and programmatic. Strong leader with experience leading a team of 8+ people with $60M+ annual revenue targets, developing team processes, workflows and onboarding new revenue opportunities. Agile and fluid, whenever there has been a gap, I assess and flow to fill to ensure key goals achieved. Usually budget :)
Overview
23
23
years of professional experience
Work History
Director of Sales
Corus Entertainment
09.2022 - Current
- Promoted to Director of Sales to lead a team of 13 National Sales individuals adding linear TV to my current digital sales responsibilities
- Responsible for annual revenue target exceeding $80MM with TV added to portfolio
- Negotiate agency deals within my territory and host quarterly business reviews to discuss deal pacing, challenges and opportunities
- Create, execute and monitor CTV strategy with ongoing shift of linear $ to digital platforms
- Train a team of linear TV sales reps on digital and how to sell CTV as part of their video mix
- Oversee day to day operations – forecasting, business tracking and reporting
- Work with senior leadership team to establish and implement fiscal strategies, sales incentives and training
Sr. Manager
Corus Entertainment
04.2016 - 08.2022
- Managed a fiscal revenue target of $66MM, driving a 25% year-over-year revenue growth
- Established sales targets and achievement benchmarks for the Digital Sales team, ensuring alignment with strategic objectives
- Played a key role in digital media strategy and agency deal negotiations, enhancing overall business outcomes
- Collaborated with cross-functional teams to execute digital media strategies, supporting local digital sales efforts
- Oversaw day-to-day operations including forecasting, business tracking, and reporting to ensure transparency and accountability
- Set and managed pricing strategies and controlled discounting practices to maximize profitability
- Directed digital monetization efforts and product development, contributing to successful launches and partnerships
- Led website relaunches and platform launches for major brands including Food Network Canada, HGTV Canada, Slice, and STACKTV
- Developed and implemented operational procedures and revenue strategies, and contributed to policy development in emerging sectors like Cannabis and iGaming
- Solved business challenges in collaboration with stakeholders across Ad Operations, Project Management, Digital Monetization, and Technical Account Management
- Provided in-depth business analysis for new digital product launches, partnerships, and redesigns
- Supported and partnered with cross-functional teams to drive revenue through social, integrated, influencer, and digital audio opportunities
- Equipped the digital sales team with essential sales collateral, including internal and market research resources, to ensure readiness and effectiveness
National Account Executive
Alliance Atlantis, Synergy (2007-2008), CanWest, Marketing Ventures (2008-2011)
02.2007 - 01.2011
- Prospect for new accounts, source leads, and research to generate sales in multi-media platforms
- Responsible for ongoing sales with both new and existing clients
- Both media agency and client direct
- Consistently attained and/or surpassed individual sales targets to contribute to overall team goals
- Developed and maintained strong business relationships with clients to build business opportunities
- Provided professional customer service in ensuring superior client satisfaction at all times
- Worked collaboratively with internal teams to deliver on campaign execution
- Production, Talent, Talent Management, Project Management, Post Production, Traffic, Broadcast, Revenue Management
- Created proposals and cross platform media solutions that delivered on client KPIs
Media Associate (enter) Head of Digital (exit)
MAGICommunications
05.2001 - 02.2007
Education
Honors BSC - Zoology & Botany
University of Toronto
Toronto, ONSkills
Sales Strategy & Business Forecasting
Team Management & Leadership
Product Monetization
Critical and Creative Thinker
Analytical
Cross Functional Collaboration
Troubleshooting and Problem Resolution
MS Office Suite
Microsoft Teams
Ad Book - Order Management System
Ad Manager
Likes and Such
Cottage, cats, canines, candles, campfire, candy, charity, cardio, camo, chainsaws, cars, cheese, cocktails, carbs, chrysanthemums, conservation,
alliteration.
Timeline
Director of Sales
Corus Entertainment
09.2022 - Current
Sr. Manager
Corus Entertainment
04.2016 - 08.2022
National Account Executive
Alliance Atlantis, Synergy (2007-2008), CanWest, Marketing Ventures (2008-2011)
02.2007 - 01.2011
Media Associate (enter) Head of Digital (exit)
MAGICommunications
05.2001 - 02.2007
Honors BSC - Zoology & Botany
University of Toronto
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