Lyna Sapijonis

• Lead a team of 8 National Digital Sales Reps to meet or exceed direct, integrated and programmatic ad revenues
• Responsible for current fiscal revenue target of $66MM and driving 25% YoY revenue growth
• Set Digital Sales Rep targets and territory achievement benchmarks
• Participate in digital media strategy and agency deal negotiations
• Work with cross functional teams and digital sales team to execute digital media
• Support Local Digital Sales teams
• Oversee day to day operations – forecasting, business tracking and reporting
• Set and control pricing and discounting
• Oversee digital monetization and productization
• Food Network Canada, HGTV Canada and Slice website re-launches, launch of STACKTV, Audio DAI, external partnerships (Playwire, Complex Canada, Little Dot Studios, Twitter)
• Develop and implement operational procedures, revenue strategies and contribute to new policies (Cannabis, iGaming)
• Business problem solving with key stakeholders including Business Development/Partnerships, Ad Operations, Project Management Team, Digital Monetization, Technical Account Management
• Provide business analysis on new digital product launches, partnerships, re-designs
• Support and collaborate with cross functional teams to drive social, integrated, influencer and digital audio opportunities and revenue
• Ensure digital sales team is equipped with sales collateral including internal and market research
• Responsible for Digital Rep staffing, training, performance evaluations and career development

With the sale of Postmedia broadcast assets to Shaw Communications, I was promoted to this role to hire, train and deploy a digital sales team in coordination with a Digital Director

• Hired and trained 6 National Digital Sales reps
• Maintained business reporting, sales funnel, sales pacing, KPI reporting, sponsorship sales
• Executed digital strategy, provided analysis and directive for new product launches, re-designs
• Oversaw product monetization and worked with team to identify new revenue streams to deliver on business objective ROI set
• Worked closely with research on product performance metrics and sales materials
• Oversaw the Project Management Team to establish workflow and quality client servicing
• Set and control pricing and discounting
• Oversaw digital monetization and productization
• GlobalTV website re-launch, launch of GlobalTV App, external partnerships (CBS, Apple News, Scripps)

• Prospect for new accounts, source leads, and research to generate sales in multi-media platforms
• Responsible for ongoing sales with both new and existing clients
• Both media agency and client direct
• Consistently attained and/or surpassed individual sales targets to contribute to overall team goals
• Developed and maintained strong business relationships with clients to build business opportunities
• Provided professional customer service in ensuring superior client satisfaction at all times
• Worked collaboratively with internal teams to deliver on campaign execution
• Production, Talent, Talent Management, Project Management, Post Production, Traffic, Broadcast, Revenue Management
• Created proposals and cross platform media solutions that delivered on client KPIs