Lydia Shahbaz
Toronto,ON
Summary
I am a results-oriented sales professional with a passion for building meaningful relationships. With a proven track record in enhancing client experience within customer-centric environments, I have successfully contributed to shaping and improving the client journey through proven efforts. Recognized for my strong customer focus, empathetic nature, and deep understanding of member needs, I thrive in fast-paced environments where prioritization and adaptability are key.
Overview
4
4
years of professional experience
Work History
Sales Associate & Social Media Manager
Veritao Skincare
01.2023 - Current
- Cold outreach to small and independent retailers.
- Interact with purchasing managers to learn more about their target customers and needs.
- Maintain extensive knowledge of products to provide top-notch expertise to customers.
- Craft relevant offers by bundling products for a discounted fee, negotiate product margins based on quantities ordered and partnered on marketing collateral to drive retail sales.
- Expanded business by orchestrating seamless collaboration across internal teams, talent, and production to consistently deliver high-quality content on TikTok, Instagram, and Meta, with a commitment to posting five times a week on each platform.
- Spearheaded the development and ongoing management of a Shopify website.
Sales Associate & Social Media Manager
Direct Diamonds and Gold
01.2022 - Current
- Proficiently handle and oversee sales inquires in store and through all marketing and social media platforms.
- Brought in new customers through successful networking strategies and promotional approaches.
- Monitor social media insights and trends, including developments in design, applications, strategy and innovation to stay relevant and effective.
- Provided mentorship and leadership as I trained and supervise a team of Social Media Coordinators.
- Orchestrate cross-platform marketing campaigns across Tik Tok, Instagram and Meta.
Social Media Manager & Stylist Assistant
GPM Stylist
01.2020 - 01.2022
- Called 30+ prospects a day including partnership prospects.
- Facilitated communication and collaboration as a liaison between the stylist, business partners, and clients, managing relationships strategically to drive sales outcomes and elevate customer satisfaction.
- Worked independently and with partners to accommodate client requests in a timely manner to ensure consistent positive customer satisfaction.
- Developed and implemented weekly strategic, social media marketing plans.
- Successfully expanded Instagram following by over 10,000+ within a span of two years.
- Provided comprehensive training and guidance to assistants in managing administrative responsibilities including invoicing, budgeting and vendor relationship management.
Education
Certificate - Women In Tech Sales (WITS)
TalentMinded
Toronto, ON01.2023
Bachelor of Arts - Media, Information, Technoculture
University of Western Ontario
London, ON10.2021
Certificate - Professional Writing
University of Western Ontario
London, ON09.2021
Skills
- Highly proficient in Salesforce, ZoomInfo, Canva, Microsoft Suite and Google Workplace
- Expert Communicator
- Growth Mindset
- Cold Outreach
- Business Relationship Management
- Customer Needs Assessment
Timeline
Sales Associate & Social Media Manager
Veritao Skincare
01.2023 - Current
Sales Associate & Social Media Manager
Direct Diamonds and Gold
01.2022 - Current
Social Media Manager & Stylist Assistant
GPM Stylist
01.2020 - 01.2022
Certificate - Women In Tech Sales (WITS)
TalentMinded
Bachelor of Arts - Media, Information, Technoculture
University of Western Ontario
Certificate - Professional Writing
University of Western Ontario
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