Lydia Baldwin
Los Angeles
Summary
Seasoned Store Manager, with seven years of experience specializing in retail and fitness management. Leading with passion and skilled in enrollment and communication, I have proven results through positive comps, people development and business growth. Committed to working for brands that are community driven, inclusive and impactful in the health and wellness domain.
Overview
7
7
years of professional experience
Work History
Store Manager
Lululemon
Pacific Palisades, CA
08.2021 - Current
- Responsible for driving over all strategy through operations and guest experience to deliver on key business metrics for a store that drives $3-4 Million in Annual revenue.
- Positive annual comps 2021-2023 with primary metric growth in traffic, conversion and AUR. (+8% 2022 YoY sales)
- Leadership and People Management- Two Assistant Managers, three Leads, Two Specialists and 20 Educators
- Hiring, recruiting, coaching and development.
- Business assessment, budget planning, and scheduling.
Store Manager
Lululemon
Century City, CA
02.2024 - 04.2024
- Responsible for driving over all strategy through operations and guest experience to deliver on key business metrics for a store that drives $10 Million in Annual revenue.
- Leadership and People management for a team of 52, including 3 Assistant Managers.
- Over all Q1 strategy drove a 34% contribution margin for Q1 (the highest in the Los Angeles Region,) with growth from P1 to P3 in conversion and UPT.
- Drove a positive guest experience that resulted in a Quarter of Quarter positive growth in our voice of guest metrics and membership capture.
Assistant Store Manager
Lululemon
Beverly Hills, CA
08.2019 - 08.2021
Studio Manager
Flywheel Sports
Santa Monica, CA + West Hollywood, CA
04.2017 - 08.2019
- Recruiting, training and hiring developed studio staff, leadership and instructors.
- Strategic initiatives to drive results in membership targets, merchandise sales and studio growth goals.
- Community outreach, events and initiatives on location.
- Coordinated daily studio operations, including scheduling, payroll, staff management and customer service.
Education
Bachelor of Fine Arts - Musical Theater
The Boston Conservatory
05.2015
Skills
- Community and Strategic planning
- Performance assessment
- Visual Merchandizing and Product performance
- Training and Development
- Coaching and Feedback
- Scheduling, Budgeting and P&L analysis
- MS Office (Word, Outlook, PowerPoint and Excel)
- Sales Analysis
- Operational Efficiency
- Strategic Planning
Timeline
Store Manager
Lululemon
02.2024 - 04.2024
Store Manager
Lululemon
08.2021 - Current
Assistant Store Manager
Lululemon
08.2019 - 08.2021
Studio Manager
Flywheel Sports
04.2017 - 08.2019
Bachelor of Fine Arts - Musical Theater
The Boston Conservatory