Lydia AIT AMER MEZIANE
Marketing Manager
Toronto
Summary
Experienced marketer and sales professional with a passion for contributing to a dynamic team at a Canadian company. Dedicated to fostering organizational development and growth, with a proven track record of building collaborative relationships and effective communication. Proficient in problem-solving and strategic planning to drive success within the organization.
Overview
12
12
years of professional experience
2
2
Languages
Work History
Marketing Manager Oncology / Neurology & Immunology
MERCK Healthcare
03.2024 - 05.2025
- Company Overview: Multinational: MERCK Healthcare (German) Algeria
- Multinational: MERCK Healthcare (German) Algeria
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
PRODUCT MANAGER Oncology / Neurology & Immunology
MERCK Healthcare
02.2020 - 03.2024
- Company Overview: Multinational: MERCK Healthcare (German) - Algeria
- Referencing: Commercial - Strategy & Commercial Development - Expert 2
- Responsibilities and main tasks: Strategy and operational marketing
- Ability to work in transversal and international teams
- Development of programs and marketing materials for healthcare professionals and patients
- Realization of innovative projects.
- Budget management
- Winner of the BEST DIGITAL PROJECT AAWARD NORTH AFRICA 2022
- Multinational: MERCK Healthcare (German) - Algeria
Key Account Manager (KAM) Neurology & Immunology
MERCK Healthcare
07.2015 - 02.2020
- Company Overview: Multinational: MERCK Healthcare (German) - Algeria
- Referencing: Commercial - Strategy & Commercial Development - Manager 1
- Nominated for the Best commercial awards 2016, 2017 and 2018.
- Multinational: MERCK Healthcare (German) - Algeria
Médical Représentative
French IPRAD Health Laboratory
07.2013 - 07.2015
- Company Overview: French IPRAD Health Laboratory - Algeria
- Medical promotion to gynecologists.
- French IPRAD Health Laboratory - Algeria
Médical Représentative
TAKEDA
03.2013 - 07.2015
- Company Overview: Multinational : TAKEDA (Japan) - Algeria
- Medical promotion to urologists, gynecologists and oncologists
- Winner of the AWARD Best Commercial Maghreb
- Multinational : TAKEDA (Japan) - Algeria
Education
State Engineer - Engineering Biology
M'Hamed Bouguerra Faculty of Sciences
Baccalaureate - Science Branch
Omar Kellelch High School
Certificate - Digital Marketing
ECF Canada
Certificate - Effective Business Negotiation
DALE CANERGIE ALGERIA
Technical sales certificate - Patient centric medical promotional training
TAKEDA Pharmaceutical
Certificate - ME AND CHANGE
DALE CANERGIE ALGERIA
Skills
- Proficient in multi-product sales
- Cross-functional team collaboration
- Analytical skills
Project management
Product development
Customer acquisition
Accomplishments
- Supported the launch of the digital oncology campaign featuring short expert-led videos wich resulted in a 32% increase in customer engagement across targeted regions.
- Led end-to-end production of "Brunch talk", a creative mini talk show with medical experts that blended practical insights and personal storytelling, widely praised for its originality and human connection in medical communication.
- Received “Best Digital Project Award” at ?ERCK for the innovative launch of an interactive virtual case discussion platform in oncology.
Timeline
Marketing Manager Oncology / Neurology & Immunology
MERCK Healthcare
03.2024 - 05.2025
PRODUCT MANAGER Oncology / Neurology & Immunology
MERCK Healthcare
02.2020 - 03.2024
Key Account Manager (KAM) Neurology & Immunology
MERCK Healthcare
07.2015 - 02.2020
Médical Représentative
French IPRAD Health Laboratory
07.2013 - 07.2015
Médical Représentative
TAKEDA
03.2013 - 07.2015
Baccalaureate - Science Branch
Omar Kellelch High School
Certificate - Digital Marketing
ECF Canada
Certificate - Effective Business Negotiation
DALE CANERGIE ALGERIA
Technical sales certificate - Patient centric medical promotional training
TAKEDA Pharmaceutical
Certificate - ME AND CHANGE
DALE CANERGIE ALGERIA
State Engineer - Engineering Biology
M'Hamed Bouguerra Faculty of Sciences
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