LYANA CAPINA
Summary
Personable and strategic sales professional with a proven track record of understanding client needs and crafting effective sales strategies. Skilled in building and nurturing strong relationships, supported by a background in recruitment that has strengthened my ability to engage diverse stakeholders and earn trust quickly. Experienced in negotiating high-value agreements and driving sustained revenue growth. Proficient in CRM platforms, lead generation, and sales forecasting, with success delivering results in dynamic, competitive markets. Committed to contributing to organizational success through strategic, client-focused execution and a relentless drive for results.
Overview
4
4
years of professional experience
Work History
Business Development Manager/Senior Account Executive
BrightHR
02.2025 - Current
- Led full-cycle SaaS sales process, including cold calling, prospecting, and coaching junior sales consultants to book qualified meetings.
- Delivered tailored product demos and consultative sales, closing $200K+ in annual revenue across SMB and enterprise clients.
- Negotiated and closed contracts ranging from $2,000 to $100,000 per deal
- Identified and pursued 4-6 new business opportunities to expand client base and market presence.
- Developed strategic partnerships to enhance service offerings and drive revenue growth.
- Mentored junior team members, promoting professional development and enhancing team performance.
Business Development Manager
Conduit HR
02.2024 - 02.2025
- Led all sales activities, including cold calling, prospecting, and relationship management to acquire and onboard new clients.
- Used consultative selling and needs analysis to deliver tailored business and SAAS solutions across multiple industries (healthcare, manufacturing, etc.).
- Maintained a 65% conversion rate and consistently achieved quarterly sales bonuses throughout tenure.
- Proactively self-generated an average of 3-4 new client deals per month, contributing over $60K in revenue to the business.
- Represented the company at industry events to boost brand visibility and generate quality leads.
- Led negotiations with prospective clients, securing favorable terms that contributed to revenue growth.
Account / Relationship Manager
Tekstaff IT Staffing Solutions
03.2022 - 07.2023
- Managed key accounts (e.g., TD Bank, Ontario Public Services, CompuCom), ensuring consistent client satisfaction and fulfillment.
- Led a 20+ person recruitment team, averaging 8+ placements per month by streamlining processes and optimizing candidate delivery.
- Specialized in tech recruitment across all levels, developing tailored strategies to attract and place top talent.
- Drove sales growth through proactive business development and client outreach, resulting in contributing 40% of the sales team.
- Collaborated with hiring managers to define job requirements and streamline candidate selection processes.
- Utilized SAP and CRM tools to maintain data integrity and optimize recruitment workflows.
- Built strong client relationships, fostering loyalty and generating repeat business.
Talent Acquisition Specialist
Affinity IFS
09.2021 - 01.2022
- Led full-cycle recruitment across all levels, partnering with hiring managers to source talent via platforms like Indeed, Facebook, Monster, and Kijiji.
- Conducted comprehensive candidate assessments to ensure alignment with organizational culture and job requirements.
- Aligned recruitment strategies with organizational goals, successfully placing candidates across multiple functions.
- Served as the primary contact for all candidate communications, including in-person, phone, and email.
- Streamlined recruitment processes by implementing targeted sourcing strategies for diverse talent pools.
Education
Business- Marketing -
George Brown College
04-2023
STAR Interviewing Certificate - undefined
Genesco
01.2017
Skills
- Account relationship development
- Business development
- Outlook, Microsoft Office, Salesforce, Apollo Ai
- Jobdiva ATS, Fieldglass SAP
- Sales strategy development
- Team leadership
- Negotiations
- Pricing strategy
- Key account management
Timeline
Business Development Manager/Senior Account Executive
BrightHR
02.2025 - Current
Business Development Manager
Conduit HR
02.2024 - 02.2025
Account / Relationship Manager
Tekstaff IT Staffing Solutions
03.2022 - 07.2023
Talent Acquisition Specialist
Affinity IFS
09.2021 - 01.2022
STAR Interviewing Certificate - undefined
Genesco
Business- Marketing -
George Brown College
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