Luzmar Perez Garcia

• Partner with store and regional leaders to align product presentation and assortment strategies with guest insights and financial goals.
• Analyze weekly sales, KPIs, and product performance reports to recommend adjustments in product placement, replenishment, and visual strategy.
• Support buy accuracy and assortment decisions by providing feedback on stock levels, fast-turn items, and emerging local trends.
• Lead cross-functional execution of seasonal campaigns and collection launches, ensuring on-time readiness across key categories.
• Mentor and coach visual merchandisers and sales associates, developing talent pipelines aligned with HM values of growth and leadership.
• Coordinated with purchasing teams to ensure timely delivery of merchandise needed for upcoming promotional events or seasonal changes.
• Maintained strong knowledge of current fashion trends and consumer preferences, applying this insight to create visually appealing merchandise presentations.
• Curated product layouts across multiple locations, ensuring each space reflected the brand’s story and created a seamless, inspiring guest experience.

• Delivered guest experience through personalized styling and product education.
• Supported omni-channel services including Click & Collect and loyalty program activations.
• Maintained stock integrity, replenishment processes, and product flow across categories.
• Fostered teamwork to maintain an inviting, well-organized space that reflected brand values and inspired guests through thoughtful product presentation

· Partnered with buyers to recommend which designs and assortments should be introduced in stores, based on consumer profiles and regional demand trends.

· Designed assortments and floor layouts to highlight seasonal key items and maximize sell-through.

· Provided regional product insights to adapt global guidelines to local market demand, ensuring assortments were relevant for diverse store clusters.

· Partnered with stock and planning teams to ensure product availability matched assortment strategy and promotional priorities

• Contributed to visual merchandising efforts by creating eye-catching displays that showcased products effectively.

• Directed daily product flow and assortment planning within women’s and men’s categories to meet sales and KPI targets.
• Collaborated with visual teams to execute assortment launches aligned with global seasonal directives.
• Supported rapid collection rollouts, ensuring immediate guest access to new product launches.
• Led and inspired a team of 8 visual and sales professionals, creating a culture of collaboration, growth, and wellbeing to enhance team performance and elevate the guest experience