Lulu Valle
Sales Manager
Ventura,CA
Summary
Versatile Sales Manager with 10 years of experience managing diverse business functions, including team leadership, produce sales, and customer support. Proven track record of exceeding sales goals while fostering collaboration and providing exceptional support to both customers and internal teams. A skilled team manager and analytical problem solver, passionate about delivering outstanding customer experiences and driving organizational success. Enthusiastic about contributing to team achievements through hard work, attention to detail, and excellent organizational skills, with a commitment to continuous learning and growth.
Overview
11
11
years of professional experience
Work History
Sales Manager
Apricot Lane Farms
Moorpark, California
04.2023 - Current
- Managed customer relations issues with a focus on swift resolution, enhancing client satisfaction and fostering long-term relationships.
- Increased sales revenue by developing and implementing effective sales strategies.
- Achieved a 130% increase in sales, surpassing company goals and driving significant revenue growth.
- Achieved a 251% increase in avocado sales and a 198% increase in lemon sales in 2024, driving significant revenue growth and market expansion.
- Provided effective leadership and support to a high-performing team, fostering collaboration, growth, and achievement of organizational goals.
- Developed and executed strategic sales plans while monitoring and managing budgets to ensure cost efficiency and revenue growth.
- Oversaw product demos, temporary price reductions (TPRs), and marketing initiatives to drive customer engagement and boost sales performance.
- Directed production operations and managed inventory for the product line, ensuring optimal efficiency and alignment with market demand.
- Assisted with crop planning and forecasting to optimize yield, meet market demand, and support operational efficiency.
- Supported new product launches by coordinating testing, marketing strategies, and cross-functional collaboration to ensure successful market entry.
- Cultivated strong customer relationships while proactively identifying new clients by assessing needs and providing tailored service solutions..
- Led customer tours and meetings, effectively communicating year-over-year sales changes to highlight growth and business performance.
- Developed and implemented new processes to streamline systems, improving efficiency in inventory management, time management, logistics, planning, and sales order management.
- Delivered monthly, quarterly, and yearly reports to the Director of Sales, owners, and investors, presenting sales performance insights and future revenue strategies to drive informed decision-making.
Director of Club Sales & Business Dev.
Chosen Foods
San Diego, CA
01.2022 - 01.2023
- Manage the industrial and food service sector of the company.
- Manage all Costco business including international.
- Prospect new customers and grow current business.
- Facilitate and expedite sales projects to move through the operational stages smoothly.
- Maintain knowledge of trends, best practices, and regulatory changes to communicate internally or with customers.
- Provide functional expertise across all sales operations including: product mix, budgeting, forecasting, planning, customer support, logistics, and strategic impact.
- Develop an annual business plan and ensure we are meeting the plan, if not exceeding it monthly and quarterly.
- Identify operational issues and work cross functionally to resolve with the internal supply chain team.
- Manage and develop the partnerships with the broker and customers in the club channel.
- Analyze daily/monthly reports to find opportunities in underperforming accounts.
- Create and implement trade promotional activity.
Sales & Logistics Representative
AvoPacific Oils, LLC
08.2020 - 01.2022
- Maintained and serviced approx 1-3.5M in monthly sales, along with on-boarding new accounts.
- Managed a team of 5-7 representatives in different sectors.
- Managed all accounts and grew Costco USA/Korea programs.
- Engaged with customers to build rapport and loyalty.
- Solved customer challenges by offering relevant products and services.
- Provided positive first impressions to welcome existing, new and potential customers.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Determined consumer demands, industry trends and forecasted sales by conducting trend analysis.
Account Representative
Vesta Foodservice
04.2018 - 08.2020
- Increased food sales and revenue within a specific geographical region, and managed a team of 3-5 representatives within selected region.
- Maintained and serviced over $2M in monthly sales while establishing new accounts.
- Brought in a minimum of $20k of new business quarterly, while maintaining 150+ accounts daily.
- Ran monthly competitive analysis and had up-to-date product knowledge.
- Ensured seasonal produce forecasting was accurate and all data related to clients was kept up to date.
- Had highly effective organizational skills to balance multiple priorities and adjust as needed.
- Handled weekly market report for Northern California customers.
- Notified accounts daily if there are any shortages, recalls, or flash sales.
- Educated customers on new products to increase sales and grow product mix.
Senior Sales Representative/Logistics Coordinator
Freska Produce
03.2016 - 04.2018
- Serviced existing accounts and established new accounts to obtain orders or potential sales outlets, while managing a team of 2-5 representatives.
- Managed multiple accounts including Walmart, Costco USA/Korea, Sprouts, and El Super.
- Monitored competition by gathering current marketplace information on pricing, products, delivery schedules, etc.
- Maintained professional and technical knowledge by attending workshops, shows (PMA), publications, and networking.
- Tracked shipments from other countries and submit shipment orders for outbound countries.
- Managed retail customers with extremely high volume and conducted pricing changes as needed.
Account Manager
CH Robinson
01.2014 - 03.2016
- Was responsible for managing shipper/carrier relationships and sourced carriers on behalf of client accounts.
- Managed customers' current and future needs by developing a custom strategic plan.
- Responsible for yearly budget and performance expectations.
- Provided customers with current industry news and transportation trends.
- Understood seasonality/regional supply and demand chains in regards to clients/carriers.
- Conducted mid-year and year-end customer business reviews.
- Generated business leads for future prospects and new clients.
Education
Bachelor of Science - Business Administration, Management
San Francisco State University
San Francisco, CASkills
Key relationship management
Strategic planning/reporting
Teamwork and Collaboration
Product knowledge
Time management
Crop planning
Forecasting
Food safety compliance
Team Management
Sales Reporting
Business development and planning
Market understanding
Cold Calling
National accounts management
Multitasking Abilities
Problem-Solving
Timeline
Sales Manager
Apricot Lane Farms
04.2023 - Current
Director of Club Sales & Business Dev.
Chosen Foods
01.2022 - 01.2023
Sales & Logistics Representative
AvoPacific Oils, LLC
08.2020 - 01.2022
Account Representative
Vesta Foodservice
04.2018 - 08.2020
Senior Sales Representative/Logistics Coordinator
Freska Produce
03.2016 - 04.2018
Account Manager
CH Robinson
01.2014 - 03.2016
Bachelor of Science - Business Administration, Management
San Francisco State University
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