Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Interests
Timeline
Generic
Luke Howe

Luke Howe

West Kelowna,BC

Summary

Marketing and Business Development Professional with hands-on experience in event coordination, marketing strategy, and brand development. As the Co-Founder & CEO of Ridge View Marketing, I have successfully built and managed marketing campaigns for local businesses, including recent work with two restaurant clients. My experience with Enactus Okanagan College and the Paper Trail project has provided me with additional expertise in market research, social impact initiatives, and stakeholder collaboration. With a passion for community engagement and a strong background in content creation, analytics, and digital strategy, I am eager to bring my skills to Pushor Mitchell LLP this summer. Focused Project Manager adept at planning, directing and maintaining continuous operations in various departments. Experienced in directing manufacturing employees and keeping efficient production in accordance with quality standards. Applying creative and analytical approach to operations for continuous process improvement. Skilled at identifying or anticipating problems and providing solutions. Excels through mentoring, training and empowering team to excel in performance.

Overview

2
2
years of professional experience

Work History

CEO

Ridge View Marketing
04.2023 - Current
  • Built a marketing agency from the ground up, specializing in digital marketing, content strategy, and brand development for small businesses.
  • Acquired two restaurant clients in West Kelowna, developing customized campaigns to enhance customer engagement.
  • Managed end-to-end marketing initiatives, including social media strategy, content creation, and event promotion, graphic design, and web design.
  • Oversaw client relations, project coordination, and business operations, ensuring high-quality service and measurable results.

Project Manager

Enactus OC
11.2024 - Current
  • Founded Paper Trail, a sustainability-focused initiative, overseeing project direction and marketing strategy.
  • Selected for a paid research position, where I analyze market trends, collect data, and develop strategic recommendations.
  • Collaborate with business leaders, non-profits, and students to plan community events and engage external stakeholders.

Server

The Landing Kitchen and Bar
09.2022 - 01.2025
  • Bussed and reset tables to keep dining room and work areas clean.
  • Explained menu items and suggested appropriate options for food allergy concerns.
  • Used slow periods to restock supplies, ice, trays, and delivery bags.
  • Worked with POS system to place orders, manage bills, and handle complimentary items.

Education

BBA - Marketing

Okanagan College
Kelowna, None
04-2027

Skills

  • Social Media Strategy & Content Creation
  • Market Research & Analytics
  • Stakeholder Coordination
  • Graphic Design (Canva, Adobe)
  • Photography & Video Editing
  • Website & Email Marketing Tools

Languages

English
Elementary

Accomplishments

  • Co-Founded & Scaled Ridge View Marketing – Launched and currently lead a marketing agency that secured El Mercato West Kelowna and The Landing Kitchen & Bar as clients, developing tailored branding strategies, event promotions, and digital marketing campaigns.
  • Led Branding & Marketing Initiatives for Local Businesses – Designed and updated restaurant menus, managed website content and functionality, and executed customer engagement events that increased client visibility.
  • Founded & Led the Paper Trail Project – Established a sustainability-focused initiative through Enactus Okanagan College, leading branding, public outreach, and strategic development efforts.
  • Selected for a Paid Research Position – Earned a competitive research role within Enactus, applying market analysis, data collection, and strategic problem-solving to drive business and sustainability initiatives.

Interests

  • Creating digital artwork using software like Photoshop, Illustrator, or Procreate
  • Acting and Theater
  • Photography
  • Creative Writing
  • Film

Timeline

Project Manager

Enactus OC
11.2024 - Current

CEO

Ridge View Marketing
04.2023 - Current

Server

The Landing Kitchen and Bar
09.2022 - 01.2025

BBA - Marketing

Okanagan College
Luke Howe