Song Ruijie
Toronto,ON
Summary
Results-driven marketing professional with expertise in digital marketing, lead generation and marketing strategies. Proven track record in developing innovative campaigns, managing social platforms, and reporting on marketing analytics. Seeking a challenging position to leverage skills in marketing, communication, and research.
Overview
3
3
years of professional experience
Work History
Digital Marketing Specialist
Intercap Inc
Toronto, Ontario
01.2024 - Current
- Developed and implemented digital marketing strategies that generated over 650,000 in revenue in 2024.
- Managed a $200K monthly budget for paid ads (search, display, and video ads), optimized ads through A/B testing and leveraged analytic tools (Google Analytics & Mixpanel) to achieve a 24% increase in online sales within 2024.
- Managed and optimized PPC campaigns, consistently improving key metrics, such as clicks, conversions, cost-per-click, and click-through-rate.
- Oversee the execution of SEM, email, social media, and PPC campaigns, achieving a 27% decrease in cost per acquisition, and a 51% decrease in churn rate.
- Collaborated with sales and product teams to align marketing efforts with business objectives.
Marketing Specialist
HongMall
Markham, Ontario
01.2022 - 01.2024
- Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
- Spearheaded the strategic planning and execution of 30+ marketing campaigns, including lucky draw
campaigns, referral programs, and Back To School events, generated 500,000+ leads in 2022.
● Conducted marketing research (targets, SWOT analysis, consumer behaviour, industry, and competitor
analysis) and developed reports to enhance campaign performance and foster business growth.
● Created and curated engaging content, utilizing key metrics to build a strong online community with target
groups via social media (Facebook, Instagram, LinkedIn, and Red Book), creating 50+ posts that
accumulated over 1 million views in 2023.
● Enhanced online brand presence by fostering relationships with 300+ influencers in North America,
crafting collaboration briefs that led to a 58% increase in brand reach and engagement within 8 months.
Media Coordinator
Ethnicity Matters
Toronto, ON
08.2021 - 01.2022
- Developed and fostered relationships with 20+ clients spanning across Telecommunication (Fido, Rogers,
and Chatr), Internet (GoDaddy), Bank (TD Bank), Retail (Lowe’s & TSC), Manufacturing (Kruger), and
Automotive (Ford Motor Company) industries. - Assisted clients in developing media strategies (SEM, social, programmatic, OOH), and worked with
internal teams and vendors to integrate digital expertise into media plans. - Monitored campaign performance metrics and refined media planning to improve overall results, resulting
in a 73% reduction in Fido's cost per intent to buy (CPI2B) in 2021. - Conducted 20+ marketing research and competitor analysis by leveraging tools, such as Vividata, SPSS,
Google Analytics, and other social media insights, empowering clients to attain campaign goals.
Education
MBA - Marketing
Schulich School of Business, York University
North York, ON01-2022
BBA - Finance
Shanghai Shanda University
Shanghai, China06-2019
Skills
- Google Analytics
- Campaign optimization
- Market Research and Analysis
- Project Management
- Strategic Planning
- Cross-Channel Marketing
Timeline
Digital Marketing Specialist
Intercap Inc
01.2024 - Current
Marketing Specialist
HongMall
01.2022 - 01.2024
Media Coordinator
Ethnicity Matters
08.2021 - 01.2022
MBA - Marketing
Schulich School of Business, York University
BBA - Finance
Shanghai Shanda University
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