LUIS ESGUERRA
Calgary,AB
Summary
Experienced with content creation, editorial management, and strategy development. Utilizes strong writing and editing skills to produce high-quality content that aligns with brand objectives. Knowledge of SEO practices and content management systems ensures optimized and efficient content delivery.
Overview
8
8
years of professional experience
Work History
Marketing & Content Specialist
BBB: Serving Alberta and East Kootenay
01.2022 - 01.2024
- Developed content for social media, email newsletters, sales one-sheets, sponsorship documents, and annual reports
- Managed the execution of marketing strategy and co-developed events for BBB members and partners
Social Media Specialist
Freelancer.com
01.2016 - 01.2020
- Created content for social media and engaged users of the website via Facebook and Twitter
- Developed the processes used by the company to manage all online interactions and acted as a supervisor for all online chat teams, handling escalations and similar situations
- Served as a trainer for new employees on proper handling of customer complaints
Education
Diploma - Digital Design
Bow Valley College
Calgary, AB05-2022
Bachelor of Arts - Communications and Media Studies, English Literature
Monash University
Melbourne, Australia12-2009
Skills
- Adobe Creative Suite Proficiency
- Canva Design Proficiency
- Digital Advertising Expertise
- Technical writing Proficiency
- Content strategy development
- Email marketing campaigns
- Multimedia content creation
- Press release writing
- Copywriting expert
Accomplishments
- Supervised team of six team members as a community manager for Globe Telecom in the Philippines.
- Acted as a supervisor for customer complaints through calls, emails, and online chat. Developed the processes used to handle customer complaints.
Language Interests
- English
- Tagalog
Hobbies and Interests
- Videogames
- Streaming shows
- Reading
Summary - About Me
Effective and well-rounded Social Media Specialist with strong eye for detail and understanding of web strategies. Excellent copywriting, brand management and marketing expertise with dedication to proactivity. Great problem solving and critical thinking skills.
Languages
English
Native or Bilingual
Tagalog
Professional Working
Interests
- Creative Writing
- Tech enthusiast, passionate about exploring the latest advancements and innovations
- Design and Build Websites
- Sharing travel tips, recommendations, and insights with fellow enthusiasts
Timeline
Marketing & Content Specialist
BBB: Serving Alberta and East Kootenay
01.2022 - 01.2024
Social Media Specialist
Freelancer.com
01.2016 - 01.2020
Diploma - Digital Design
Bow Valley College
Bachelor of Arts - Communications and Media Studies, English Literature
Monash University
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