Summary
Overview
Work History
Education
Skills
Websites
Desired Qualifications
Languages
Timeline
Generic
Lucy Vieira

Lucy Vieira

Oakville,Canada

Summary

I am a dedicated and versatile professional with over 40 years of experience in the travel industry. My strong personal values of commitment and loyalty complement my dynamic and determined nature.


I bring extensive experience in luxury travel, including leadership, strategic marketing, brand management, business development, partner relationships, advisor recruitment and coaching, and operations. I am financially savvy and highly motivated to achieve goals and maximize engagement and performance.


My journey in the travel industry has been rewarding. I am eager to continue contributing to its growth and development. I am open to exploring consulting, part-time, or contract positions that allow me to share my knowledge and expertise.

Overview

38
38
years of professional experience

Work History

Vice President, Away by TTI Travel & New Talent Development, 2018-2023 Director, Away by TTI Travel & The Circle, 2009-2018

TTI TRAVEL
08.2009 - 03.2023
  • Developed the exclusive leisure division designed for discerning travelers, offering experiences tailored to their unique preferences:
  • Cross-departmental collaboration on the development and implementation of core business practices, tools, and resources that complemented all lines of business (leisure, corporate and independent travel advisors)
  • Managed Personal Travel Advisors including, creating Personal Development Plans, active engagement supporting their portfolios, monthly team meetings, and annual reviews
  • Spearheaded design of website & marketing collateral
  • Introduced ‘Planning Menu’ (fees)
  • Managed partner relationships including negotiating contracts and implementing a successful 'Preferred Partner Strategy,' securing preferred partner status with premium brands, streamlining sales, enhancing revenues (and yield) and allowing clients exclusive access and value-added benefits
  • Implemented a comprehensive marketing strategy including client events, partner of the month features, targeted team training sessions, advisor incentives, client newsletters, and participation in company retreats and charitable events
  • Created 'VIP Pre & Post Program,' offering event companies pre & post experiences for their VIP travelers
  • Managed Travel Insurance relationships, including securing exclusive revenue agreements
  • Oversaw Virtuoso (luxury affiliation) relationship:
  • Achieved 'Chairman's Club' status
  • Member of several committees including, ‘Introducing Fees’, ‘Agent to Advisor’ and 'The Collaborative Trip Planning Process'
  • Introduced Internship Program - working with local colleges and engaging students, several of whom became employees
  • Created 'The Circle,' an independent advisor program:
  • Developed program
  • Spearheaded design of website & marketing collateral
  • Integrated existing advisors and expanded program to 50+ members nationally
  • Created implementation program for new members, and support program for both new to industry & experienced advisors
  • Created and led the 'Becoming A Trusted Travel Advisor' training program for individuals who were new to the industry
  • Created 'Emergency Assistance Program' for illness or sudden death of members and/or family
  • Active engagement of Circle members in company initiatives
  • Annual 'Circle Summit' for members
  • Managed budgets for respective lines of business
  • Collaborated with CEO on business development initiatives for all lines of business
  • Collaborated with leadership to develop and implement annual plans & goals and cost savings initiatives
  • Agency Acquisitions - from discovery to agreement negotiation to implementation and seamless integration
  • Yearly participation at luxury conferences including Virtuoso, ILTM, PURE, and Connections
  • Organizational brand ambassador articulating our work and value proposition to external organizations

Bespoke Travel Coordinator & Travel Agency Relations

BUTTERFIELD & ROBINSON
04.2006 - 08.2009
  • Frontline Advisor for clients seeking private trip experiences including qualifying, recommending best trip options based on group dynamics and personal preferences and pricing
  • Introduced Trip Development Fee
  • Cross-departmental collaboration on the development and implementation of Client Relationship Management tool
  • Yearly participation at luxury conferences including Virtuoso and ILTM
  • Managed relationships with top performing travel agencies

Working Manager & Partner Relationships

ATTACHÉ
03.1997 - 01.2003
  • $1M portfolio of high net worth leisure clients
  • Working Manager at Holt Renfrew location
  • Working Manager of pre & post offerings for Butterfield & Robinson clients
  • Manager of partner relationships
  • Day-to-day operations

Owner

ESTORIL TRAVEL
01.1985 - 03.1997
  • Managed $1M portfolio of clients, day-to-day operations, partner relationships and bookkeeping

Education

Travel & Tourism Program

CANADIAN INSITUTE OF BUSINESS
London, Ontario
12.1984

High School - undefined

GORDON E PERDUE HIGH SCHOOL
Oakville, Ontario
01.1984

Skills

  • Leadership
  • Training & Mentoring
  • Collaborative team development
  • Strategic business development
  • Strategic Marketing
  • Client relationship management
  • Communication
  • Engaging presentation skills
  • Strategic prioritization

Desired Qualifications

  • Highly respected by industry peers and colleagues
  • Team-oriented, skilled in collaboration, clear communication, and cultural awareness
  • Ability to share and impact knowledge
  • Comfortable operating in a fast-paced environment and managing multiple stakeholders while ensuring high quality deliverables
  • Excellent project management skills with ability to establish clear priorities and effectively manage multiple demands and resources
  • Excellent presentation skills and ability to interact with clients
  • Proficient in Microsoft Office products, Sabre, Client Base and Trams; willingness to learn other software programs
  • Adaptability, comfortable navigating ambiguity, and willingness to take on new responsibilities as needed

Languages

English
Portuguese
Italian
French

Timeline

Vice President, Away by TTI Travel & New Talent Development, 2018-2023 Director, Away by TTI Travel & The Circle, 2009-2018

TTI TRAVEL
08.2009 - 03.2023

Bespoke Travel Coordinator & Travel Agency Relations

BUTTERFIELD & ROBINSON
04.2006 - 08.2009

Working Manager & Partner Relationships

ATTACHÉ
03.1997 - 01.2003

Owner

ESTORIL TRAVEL
01.1985 - 03.1997

High School - undefined

GORDON E PERDUE HIGH SCHOOL

Travel & Tourism Program

CANADIAN INSITUTE OF BUSINESS
Lucy Vieira