Lucy Kim
Los Angeles,CA
Overview
9
9
years of professional experience
Work History
CAREER BREAK
FAMILY RELOCATION & CULTURAL RECONNECTION
05.2023 - 05.2024
- Supporting My Father’s Journey Home: I took time away from my career to help my father fulfill his dream of returning to his homeland, South Korea, after his retirement.
- Reconnecting with Family Roots: I reconnected with my father's extended family and rediscover my cultural heritage.
- Bridging Generations & Cultures: I immersed myself in Korean culture and improved my language skills to better communicate with family and local community.
- Navigating New Challenges Together: The relocation wasn’t without its challenges, but the experience taught me valuable lessons in adaptability, problem-solving, and the importance of family.
ASSOCIATE DIRECTOR
USIM
12.2021 - 01.2023
- Clients: GIA, CAFE RIO, BEKO, & POTBELLY
- Cultivated and enhanced client partnerships by actively engaging with stakeholders at every level within the organization, including senior management like the CEO, CMO, VP of Marketing.
- Drove the implementation of the first-ever agency-led Trade campaign, resulting in improved business retention and a 100% increase in allocated budget.
- Developed and executed workflow improvements across cross functional teams, leading to an 90% boost in accuracy and efficiency.
- Managed groundbreaking mobile app campaign, driving results and enhancing performance.
- Oversaw integrated media strategy and executed media plans for full funnel marketing including social, search, programmatic, digital, and OOH to drive customer acquisition, conversion, and foot traffic.
- Succeeded in achieving team development goals by strengthening team capabilities, uplifting teams, and instilling motivation.
ACCOUNT MANAGER II
INNOVID
12.2019 - 12.2021
- Clients (not limited to): Toyota, Disney, McDonalds, KIA, Hyundai, Honda, Acura, Carls Jr, Starz, and more upon request
- Managed client relationships to develop effective measurement strategies.
- Successfully executed a groundbreaking audio campaign, resulting in over $5M in revenue.
- Led the global account management team in successfully transitioning a high-value platinum brand worth $7M+ to an offshore team, paving the way for enhanced opportunities within the account management organization.
- Led the implementation of quarterly business reviews to assess client requirements and capitalize on growth opportunities. Regularly achieved a high level of customer satisfaction with a rating of 4.7/5 MoM.
- Led development of DCO video campaigns for Toyota at international, national, and local levels.
- Oversaw end-to-end management of interactive CTV, digital radio, CTV advanced measurement, and GCM API throughout their lifecycle. Consistently monitored and evaluated performance to uncover improvement opportunities. Formulated collaborative action plans with engineers aimed at boosting company revenue.
- Strengthened account strategies and maximized company profits by educating clients on the latest products and services, leading to successful upselling.
- Collaborated with stakeholders from various departments, including Marketing, Sales, Engineering, and Product Marketing, to address clients' needs and drive business growth in alignment with long-term company objectives.
- West Coast SME for CTV Advanced Measurements (data analysis) and GCM API.
CLIENT EXPERIENCE MANAGER
BUSTLE (BDG MEDIA)
04.2018 - 03.2019
- Clients (not limited to): Warner Bros, Universal Pictures Studio, Disney (Theatrical, HE, Streaming), Sony, Focus Features, ABC, CW, FOX, FX, Netflix, Adidas, Nike, Amazon, Crate & Barrel, more upon request
- Successfully managed client's first test campaign for a top theatrical studio and won a $20M business.
- Demonstrated commitment to providing white-glove client service as the main point of contact for clients and handling escalated issues with a success rate exceeding 95%.
- Managed and executed a groundbreaking company-wide experiential event in partnership with a leading theatrical studio, resulting in widespread awareness and a highly successful first week opening.
- Led experiential program execution by training staff, managing vendors, troubleshooting and providing reports. Developed strong relationships with stakeholders from various departments to execute custom content productions such as influencer activations, photoshoots, videos, events, social media campaigns and sweepstakes.
- Oversaw and coordinated the operations of multiple influencer programs within different regions and account teams.
- Analyzed campaign performance metrics and collaborated with Reporting and Insights team to provide real-time optimization recommendations.
- Managed workload distribution and collaborated with Associate Managers to ensure program efficiency.
- Created and managed program documentation for post-sale including client kick-off call agendas, sold scope-of-work documents, and campaign trackers.
DIGITAL MEDIA PLANNER
MAXUS
10.2016 - 11.2017
- Served as primary contact for clients and internal stakeholders, delivering strategic media recommendations and reports.
- Managed first agency led programmatic campaigns testing 3 DSP partners leveraging client CRM data and overseeing performance driven results focusing on client acquisition.
- Analyzed programmatic partner performance using client CRM data, identified challenges in KPI attainment, and recommended efficient optimization strategy.
- Led strategy, campaign fulfillment, maintenance, and optimization of ongoing standard and FYC/award campaigns.
- Created and managed innovative concepts and executions for film storytelling via experiential events.
- Curated recommendation list of influencers and pitched to clients for review and approval.
- Led and managed live events, overseeing event operations such as client communication, influencer booking, scheduling, and content approval prior to posting on social media platforms.
DIGITAL MEDIA STRATEGIST
OMNICOM MEDIA GROUP
04.2016 - 10.2016
- Formulated cohesive media plans by integrating multiple channels like display ads,mobile marketing,social media campaigns,videos creation & promotion with help of programmatic solutions & interactive events. Incorporated influencer collaborations based on strategic insights gained from extensive research.
- Achieved successful results for the FYC/awards media campaign
- Managed team of specialists in planning and activating programmatic and paid social campaigns; monitored and analyzed key media metrics, quality, and campaign performance in partnership.
- Developed A/B test and learning scenarios to drive innovation in digital media mix
ASSOCIATE DIGITAL PLANNER
MEDIA STORM
05.2015 - 04.2016
- Handled end-to-end campaign management from execution to reporting, optimization and reconciliation.
- Evaluated web metrics, shared campaign effectiveness reports with clients, and suggested optimizations to optimize media performance.
- Contributed to collaborative brainstorming sessions conducted by TV team and played a key role in negotiation processes.
Education
Skills
- CLIENT MANAGEMENT
- BUSINESS DEVELOPMENT
- BRAND STRATEGY/MANAGEMENT
- PERFORMANCE AND BRAND MARKETING
- PRODUCT LIFECYCLE
- INTEGRATED MARKETING
- CREATIVE PRODUCTION
- PROGRAMMATIC
- EXPERIENTIAL MARKETING
- INFLUENCER PARTNERSHIPS
- PROJECT MANAGEMENT
- CAMPAIGN MANAGEMENT
- MOBILE APP MARKETING
- EVENT PLANNING
- FULL LIFECYCLE MEDIA PLANNING
- FYC/AWARDS CAMPAIGN
- CTV ADVANCED MEASUREMENT
- CUSTOMER ACQUISTION (CRM)
- QSR NEW STORE OPENINGS & FOOT TRAFFIC
- RESTAURANT OPERATION
- BANKING & FINANCE
- NEGOTIATION
- MEDIA BUY
- DATA ANALYSIS
- SUBJECT MATTER EXPERT (SME)
- SOCIAL MEDIA (FB/IG/SNAPCHAT/TIKTOK)
- GOOGLE CAMPAIGN MANAGEMENT
- YOUTUBE
- GOOGLE ANALYTICS/ADWORDS
- SEARCH/SEO
- NIELSEN
- KANTAR
- DOUBLE VERIFY
- IAS
- MOAT
- COMSCORE
- TABLEAU
- SALESFORCE
- BASECAMP
- JIRA
- CONFLUENCE
Timeline
CAREER BREAK
FAMILY RELOCATION & CULTURAL RECONNECTION
05.2023 - 05.2024
ASSOCIATE DIRECTOR
USIM
12.2021 - 01.2023
ACCOUNT MANAGER II
INNOVID
12.2019 - 12.2021
CLIENT EXPERIENCE MANAGER
BUSTLE (BDG MEDIA)
04.2018 - 03.2019
DIGITAL MEDIA PLANNER
MAXUS
10.2016 - 11.2017
DIGITAL MEDIA STRATEGIST
OMNICOM MEDIA GROUP
04.2016 - 10.2016
ASSOCIATE DIGITAL PLANNER
MEDIA STORM
05.2015 - 04.2016
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