Lucia Baranova

• Highly effective revenue manager. Personal best record : 107 consecutive days of 100++ % occupancy.
• June 2023 ran 100.32% occupancy, July 2023 100.83% occupancy and August 2023 ran 100.81% occupancy
• Implemented operational strategies and effectively built customer and employee loyalty.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning. Currently running 96.93% vs 92.14% in our best year ever 2019. RevPar $ 308.09 YTD vs $ 225.13 in 2019
• Implemented business strategies, increasing revenue and effectively targeting new markets.
• Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth. Currently running expense ratio of 45% which is pretty amazing considering the fact that all purchases has to be made from only Hilton approved vendors and majority of items are coming from USA.
• Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
• Developed and implemented strategies to increase sales and profitability. Recently changed room types and pricing strategies so we can increase our RevPar in 2024. Since we are already running 97% occupancy the only way we can increase our room revenue is with room rates.
• Analyzed market trends and competitor activities to create competitive advantages.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.

Downtown Vancouver

• Manage the entire day to day operations of the hotel, day to day staff management and guests
• Responsible for planning, marketing, managing employees, coordinating and administering hotel services
• Manage on-going profitability, ensure revenue and guest satisfaction targets are met and exceeded
• Draw up plans and prepare hotel's annual Operating budget, Marketing and Sales Plans and Capital budget, make sure monthly financial outlooks are on target and accurate
• Oversee and manage all departments and work closely with department heads on daily basis
• Provide effective leadership to hotel team members
• Recognized as the General Manager of the Year (Western Canada) by Wyndham Worldwide for 2008.

• Manage entire sales function for 3 busy hotel in Vancouver, Victoria and Campbell River
• Responsibilities include analyzing market conditions and setting room rates accordingly, attending trade shows to generate new accounts with travel agencies, corporations, and governments, negotiating packages with those new clients, and providing tours of hotel to travel agents and other prospective business partners
• Represent hotel at various trade shows, domestically and internationally
• Recognized as Top Sales Associate in Canada by Wyndham Worldwide for 2005.
• Managed revenue models, process flows, operations support and customer engagement strategies
• Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies
• Developed positive, performance-based internal sales and marketing culture to include mentoring staff
• Achieved sales goals and service targets by cultivating and securing new customer relationships
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning