Luchun XU
Toronto,Canada
Summary
Detail-oriented Project Coordinator with 5+ years of experience leading cross-functional projects, optimizing workflows, and conducting data analysis in academic and financial settings. Proficient in gathering stakeholder requirements, managing project timelines, and leveraging tools such as SQL and Excel to deliver data-driven insights. Known for strong collaboration in fast-paced environments and a solid track record in stakeholder engagement and process improvement. Bilingual in English and Mandarin, with a proven ability to support diverse teams and drive high-quality outcomes.
Overview
8
8
years of professional experience
Work History
Marketing Coordinator
WENBA.CA
Toronto, Canada
08.2017 - Current
- Gathered requirements for scholarship campaigns, documenting user needs to develop targeted marketing materials for international students.
- Managed project schedules for marketing initiatives, defining milestones, and tracking deliverables to reach over 300 students.
- Tested digital marketing platforms to ensure usability and compliance with accessibility standards, providing feedback to improve the user experience.
- Analyzed campaign performance using Excel, creating reports to refine strategies, and maximize student engagement.
Mobile Mortgage Specialist
TD Canada Trust
Toronto, Canada
06.2023 - 06.2024
- Analyzed financial documents and credit reports to determine loan eligibility and advised clients on suitable financial options.
- Cultivated partnerships with over 50 real estate agents and clients, driving increased referral business through tailored financial solutions.
- Advised diverse clients, including international students and young professionals, on financial matters.
- Developed and maintained strong relationships with stakeholders, enhancing outreach efforts
- Conducted data visualization for complex data sets, creating analytical reports for decision-making.
Small Business Specialist
TD Canada Trust
Toronto, Canada
05.2022 - 04.2023
- Advised 500+ clients on financial matters, ensuring 100% adherence to banking policies through manual review of client applications.
- Conducted business analysis to build customer financial profiles, assessing creditworthiness and aligning bank products with client needs.
- Demonstrated end-to-end bank application processes to customers, providing step-by-step training on digital platforms (e.g., TD Online Banking).
- Resolved complex client inquiries, troubleshoot bank application issues, and escalated cases to teams.
Project Specialist
One Educational Enterprise Ltd.
Toronto, Canada
10.2019 - 01.2022
- Validated internal student management tools by creating a test plan, testing functionalities, documenting issues, and ensuring reliable system performance.
- Documented stakeholder requirements for student services, creating process specifications to streamline admissions and enrollment workflows.
- Coordinated 30+ academic and marketing events, managing schedules and deliverables in iterative workflows to engage over 300 potential students.
- Collaborated with academic institutions and sponsoring agencies to align services with stakeholder expectations, enhancing student engagement.
Education
Bachelor of Arts - New Media Studies and Economics
University of Toronto Scarborough
01-2017
Joint Program - New Media Studies
Centennial College
01-2015
Skills
- Business Analysis - Gathering and documenting stakeholder requirements to support process optimization and system enhancements
- Student Admissions and Enrollment Planning – Reviewed postgraduate applications, assessed eligibility, and advised on academic and financial matters
- Data and Statistical Analysis – Utilizing SQL and MS Excel for trend analysis and reporting to inform decision-making
- Project Management and Stakeholder Engagement – Coordinated initiatives involving international students, sponsoring agencies, and academic institutions
- Technical Proficiency – MS Office Suite, MS Teams, Adobe Acrobat Professional, Web Conferencing platforms (Zoom, Teams)
- Languages - fluent in English and Mandarin
Affiliations
- Strong problem-solving and analytical abilities.
- Excellent time management and organizational skills.
- Experience working with diverse stakeholders, including international learners and agencies.
- Ability to work independently and in a collaborative environment.、
- Quick learner of new tools
Timeline
Mobile Mortgage Specialist
TD Canada Trust
06.2023 - 06.2024
Small Business Specialist
TD Canada Trust
05.2022 - 04.2023
Project Specialist
One Educational Enterprise Ltd.
10.2019 - 01.2022
Marketing Coordinator
WENBA.CA
08.2017 - Current
Bachelor of Arts - New Media Studies and Economics
University of Toronto Scarborough
Joint Program - New Media Studies
Centennial College
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