Lucas Keys
Toronto,Ontario
Summary
Experienced communications and outreach assistant, media manager, community organizer, account coordinator, and public relations/affairs practitioner with 4+ years of experience looking for the next step in my career. I love connecting, relating to people, and finding the best ways to contribute to the success of a project/team. lucaskeys.com
Overview
5
5
years of professional experience
Work History
Communications and Outreach Assistant
MP Bill Blair
08.2023 - 02.2024
- Participated in multiple community events to promote services and engage with the public.
- Outreached and networked with 100+ local organizations to expand access to social and community services.
- Collaborated with community members to develop and implement service initiatives.
- Assessed community needs and identified resources for social and community service programs. Designed yearly calendar and newsletter
- Established and maintained relationships with key stakeholders. Supported their funding.
Communications Specialist
ZooShare Biogas Co-operative
07.2023 - 09.2023
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Took photographs and videos during special events for promotional materials and social media pages.
- Developed ideas and leads for new stories according to industry trends.
Honda Social Media Coordinator, Freelance
Media Profile
05.2023 - 08.2023
- Social Studio community management.
- Processing, tasking, and escalating user messages and issue.
- Responding to hundreds of user questions daily.
- Engaging with dozens of user's posts on social platforms daily.
- Labeling and collecting data.
Communications Specialist
Mitzie Hunter Mayor Campaign
04.2023 - 06.2023
- Daily Media Monitoring & Reports
- Community outreach and planning of special events
- Media advisories issued for special announcements
- Town hall organizer
- Field support/assistance
Account Coordinator
North Strategic
11.2021 - 03.2023
- Managed PlayStation Canada social channels, including responding to customer issues, engaging with comments, posting content, managing analytics, responding to emerging issues, and more
- Connected with and handled dozens of influencers, stakeholders, and outlets to facilitate reviews and coverage
- Create social copy for posts and campaigns
- Created monthly reports around channel performance and metrics using Meta tools, as well as social listening program NetBase
- Executed research projects to inform social strategy on campaigns.
Community President
GTA40K
08.2021 - Current
- Founded a board game community on Discord for the greater Toronto area, since August 2021 it has grown to over 470 members, where members regular discuss, plan games and make connections
- Recruited an Administration team to support all the different aspects of the game and community
- Organize weekly meet ups and a large tournament for many players, alongside with ambitious plans that we executed this year such as our first independent 55-person 2-day tournament
- Maintain strong ties with the store that hosts our community members as well as collaborate on event planning with them
- Maintaining the community and engaging with members as well as recruiting new members through social media.
Constituency Assistant
MPP Mitzie Hunter Constituency Office
03.2020 - 09.2021
- Communicate and develop relationships with stakeholders and voters in the community
- Did casework for various constituents, dealing with a wide variety of issues and helping people in the community
- Produce in-person and online events: prepare the invitations, schedule speakers, develop and manage the event schedule
- Assist the MPP by taking accurate meeting notes, support follow-up with constituents and stakeholders to ensure commitments are met
- Organized educators, stakeholders and community members to bring additional childcare services to the community.
Volunteer Coordinator/ Field Operations Assistant
Mitzie Hunter Leadership Campaign
12.2019 - 03.2020
- Coordinated volunteers attending events ensuring enough people were on hand to greet voters, answer questions and distribute materials
- Prepared meeting materials; distributed materials to attendees
- Compiled reports of telephone activity statistics to efficiently communicate the phone activity to the candidate
- Efficiently managed the administrative tasks to reduce time wasted: ordered supplies, opened and distributed mail, kept the filing system up to date, ensured the printer was working
- Supervised the volunteer team on the phones, answering questions promptly to minimize time off the phone, taking prompt corrective action when procedures weren’t followed
Education
No Degree - Certification
IBM Project Management Fundamentals
04.2023
Diploma - Digital Photography
Durham College
Durham, ON06.2014
Skills
- Social Media Mgmt
- Influencer Mgmt
- Community Operations
- Community Interaction
- Netbase and Project management
- Customer Service
- MS Office Suite
- Database Management
- Adobe Photoshop, Premiere
- Facebook Business Manager
- Media Lists
- Account Coordination
- Data Analysis and Modeling
- Khoros,Social Studio, NetBase, and Meltwater
Timeline
Communications and Outreach Assistant
MP Bill Blair
08.2023 - 02.2024
Communications Specialist
ZooShare Biogas Co-operative
07.2023 - 09.2023
Honda Social Media Coordinator, Freelance
Media Profile
05.2023 - 08.2023
Communications Specialist
Mitzie Hunter Mayor Campaign
04.2023 - 06.2023
Account Coordinator
North Strategic
11.2021 - 03.2023
Community President
GTA40K
08.2021 - Current
Constituency Assistant
MPP Mitzie Hunter Constituency Office
03.2020 - 09.2021
Volunteer Coordinator/ Field Operations Assistant
Mitzie Hunter Leadership Campaign
12.2019 - 03.2020
No Degree - Certification
IBM Project Management Fundamentals
Diploma - Digital Photography
Durham College
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