Lucas McKernan
Richmond Hill,ON
Summary
Dynamic professional with a proven track record at the Toronto Blue Jays, excelling in event planning and execution, and vendor management. Spearheaded 64 themed game day events, significantly enhancing fan engagement. Skilled in analytical problem-solving and effective communication, adept at driving projects to successful completion.
Overview
9
9
years of professional experience
Work History
Manager, Giveaways & Promotions Programming
Toronto Blue Jays
02.2023 - Current
- Oversee 64 themed game day events per season, developing unique, high-impact experiences that engage diverse fan demographics
- Manage sponsor and vendor relationships, ensuring seamless integration of partner activations into game-day programming
- Develop and execute sponsorship-driven giveaways, collaborating with vendors to create high-quality promotional items
- Lead marketing campaigns that drive attendance and fan participation, aligning with business objectives
- Track and analyze fan engagement data to refine strategies and optimize promotional initiatives
Program Assistant, Amateur Baseball
Toronto Blue Jays
09.2019 - 01.2023
- Organized Canada’s largest amateur baseball showcase for the top 150 college eligible players in the country
- Partnered with community organizations and national/provincial baseball governing bodies to expand youth participation in baseball
- Managed presenting partners activations within programs, ensuring brand alignment and impactful community engagement
Program Support Lead, Amateur Baseball
Toronto Blue Jays
03.2018 - 08.2019
- Assisted in planning and executing national youth baseball programming
- Oversaw all national program communication with participants, parents, coaches and scouts
- Managed Blue Jays amateur baseball social media channels and website, overseeing program launches and marketing initiatives
Event Marketing Specialist
EventMobi
01.2016 - 08.2016
- Developed, supported and executed 30+ events and marketing campaigns
- Managed corporate social media accounts, creating content and providing monthly performance reports
- Managed social media accounts and provided monthly reports
Education
BACHELOR OF ARTS - Honours Recreation and Sport Business, Co-operative Program
University of Waterloo
01.2017
Skills
- Vendor Management
- Event Planning
- Event Execution
- Analytical Skills
- Problem-Solving
- Project Management
- Written Communication
- Verbal Communication
- Proficient in Microsoft Word
- Proficient in Microsoft Excel
- PowerPoint Proficiency
- Microsoft Outlook
Timeline
Manager, Giveaways & Promotions Programming
Toronto Blue Jays
02.2023 - Current
Program Assistant, Amateur Baseball
Toronto Blue Jays
09.2019 - 01.2023
Program Support Lead, Amateur Baseball
Toronto Blue Jays
03.2018 - 08.2019
Event Marketing Specialist
EventMobi
01.2016 - 08.2016
BACHELOR OF ARTS - Honours Recreation and Sport Business, Co-operative Program
University of Waterloo
Similar Profiles
Kevin PanesarKevin Panesar
Sales Associate at Toronto Blue Jays - Jays Shop (Rogers Center)Sales Associate at Toronto Blue Jays - Jays Shop (Rogers Center)
Daniel GirmaDaniel Girma
Security at Toronto Blue JaysSecurity at Toronto Blue Jays
SHIVANK SHARMASHIVANK SHARMA
Retail Sales Associate at Toronto Blue JaysRetail Sales Associate at Toronto Blue Jays