Summary
Overview
Work History
Education
Skills
Leadership Experience
Hobbies and Interests
Accomplishments
Timeline
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Luca Tirelli

Etobicoke,ON

Summary

accomplished salesman with a proven track record of success in the industry. With over eight years of experience in sales, I have honed my skills in building relationships, closing deals, and driving revenue growth.

Driven by the pursuit of new challenges, I am currently embarking on my second entrepreneurial venture: a fintech startup focused on revolutionizing global payment processing. This venture showcases my ability to identify emerging market opportunities and develop innovative solutions to address them.

Overview

11
11
years of professional experience

Work History

Director of Business Development

CAKE Capital
Toronto, ON
08.2023 - Current
  • Developed and co-led start up CAKE capital's growth strategy with founder from the ground up, currently at $724,000 in ARR in 6 short months.
  • Minimized inefficiencies in sales process resulting in a 15% reduction in sales cycle.
  • Co-Led 2 vital partnerships responsible for ensuring current and future clients needs outside our scope of work are met and resulted in the closing of our largest current deal in pipe ($200,000).

Senior Account Executive

Top Hat
Toronto, ON
02.2021 - 08.2023
  • Remarkable results over my two and a half year tenure. Increased Quota attainment percentage each year since joining, 2021 (112%), 2022 (115%) and 2023 (Jan-Aug, 120%).
  • Welcomes challenges and growth via teaching, Selected multiple times to lead Rev-U sessions (training and enablement for new AE and BDR hires) specifically for cold outreach and demo process, 87% of reps in my sessions hit ramp targets.
  • revolutionized "keep warm" process in the sales cycle to reduce ghost rate from 75% to 62%.
  • Experience in committee decisions by mastering multithreading and MEDDPICC sales process, resulting in multiple massive deals to close in a calendar year, (40k and 60K Opps)
  • Closed the largest deal (30K) for a ramping AE (6 months), by navigating multiple stake holders and remaining persistent after decision maker went ghost for 3 months.
  • Awarded 2021 AE Rookie of the Year as the rep with fastest ramp and highest quota attainment percentage.
  • Promoted at every possible opportunity by greatly exceeding role expectations and always doing the job I wanted to have before being in the role.

ExamOne Senior Sales Representative

ExamOne
Toronto, Ontario
05.2016 - 08.2020
  • Maintained gross volume growth of 3%+ over the last five years within my geographic region
  • Exceeded competitive monthly sales targets ($100K+) to drive over 100% organic account growth in under 5 years
  • Responsible for completion of full sales cycle from cold calling to close for new clients and maintained growth of preexisting clients
  • Employed market research to successfully generate new leads by conducting 20+ cold calls a day producing ~14% conversion rate in addition to pre-scheduled appointments and presentations
  • Achieved Century Club award in 2019 by exceeding 117% of annual sales quota - only rep in my office to do so
  • Awarded Top Canadian Sales Representative (team of 9) 8 of the last 24 months
  • Promoted to Senior Sales Representative in August 2019 after two years of consistent performance.

Co-founder and Head of Sales

Get-It-Green
Toronto, Ontario
05.2013 - 09.2015
  • Tested and developed optimized price points based on competitor analysis and market feedback
  • Organized pricing strategies and sales tactics for the lawn seeding, aeration and fertilizing services
  • Serviced over 300 clients and grew sales from $0 to $30K+ in the first summer of operations
  • Grew business from the ground up to ~330 home owners in the first summer; ~85 were sold directly by myself
  • Continued to scale over the next two summers to a client base of ~1000 home owners, 350 directly by myself
  • Secured new customers via cold calling and door to door prospecting daily, learned how to take tens of rejections a day and the skill of qualifying cold leads.

Education

HonB.Sc Medical Science -

University of Western Ontario
05.2016

Skills

  • Proficient at Salesforce
  • Outbound Sales Calling
  • Consultative and Solution Selling
  • Sales and Marketing
  • Customer Relationship Management (CRM)
  • Software as a Service (SaaS)
  • Business-to-Business (B2B)

Leadership Experience

  • World Vison, Toronto, Ontario, 06/01/12, 09/01/12, Fundraising Representative, Traveled door-to-door, consulting with potential contributors about the benefits they can bring to children in need, Developed social and persuasive skills, as well as problem solving skills
  • Ball Hockey International, London, Ontario, 09/01/14, 03/01/16, Referee, Learned to effective conflict resolution skills while refereeing games and managed several intense situations, Interacted with players in a personable yet stern manner - exercised authority and sociability at the right time and place

Hobbies and Interests

  • Hockey
  • Football
  • Music
  • Hot sauce

Accomplishments

  • 2021-Top Hat Rookie AE of the Year
  • 2022-Completed Force Management certification

Timeline

Director of Business Development

CAKE Capital
08.2023 - Current

Senior Account Executive

Top Hat
02.2021 - 08.2023

ExamOne Senior Sales Representative

ExamOne
05.2016 - 08.2020

Co-founder and Head of Sales

Get-It-Green
05.2013 - 09.2015

HonB.Sc Medical Science -

University of Western Ontario

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Luca Tirelli