Luca Santolin

• Increased sales revenue by developing and implementing strategic sales plans tailored to regional markets across Canada based on growth objectives.
• Collaborated with cross-functional teams to ensure seamless customer experiences from acquisition to post-sale support.
• Supported my team in achieving consistent sales growth through effective hands on strategies. Achieving revenue growth YOY throughout tenure, between 25-45% YOY
• Analyzed industry trends and competitor activities to adjust strategies for continued competitiveness in the marketplace.
• Spearheaded efforts to streamline internal processes, improving efficiency within the sales department.
• Developed comprehensive training programs for new hires, ensuring rapid on-boarding and early contributions to team goals.
• Implemented innovative marketing campaigns that increased brand awareness and generated leads for the sales team.
• Optimized product pricing strategies based on market research data, resulting in improved profit margins.
• Overhauled under-performing territories by reassigning resources or implementing targeted improvement initiatives.
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Evaluated costs against expected market price points and set structures to achieve profit targets.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Established strong relationships with key clients for long-term business growth and retention.
• Expanded the company''s market presence by identifying and securing new brands and business opportunities for our distribution market.
• Led a high-performing sales team, providing coaching and development to drive individual success.
• Directly responsible for presenting new brand introductions within multi location buyer listing guidelines ( Pre-approval listings prior to account managers being able to sell within each business unit.
• Personally on boarded largest specialty account in Canada offering ( 400 locations across Canada )

• Exceeded quarterly and annually sales targets consistently by empowering my staff to challenge best achievements while rewarding those successes through recognition and monetary bonuses/ programs.
• Effective Leadership of 10 Field Sales Account Managers & 3 Inside Sales Representatives
• Expanded market share within each region by identifying growth opportunities collectively with account managers while ensuring each had various layers of support while managing through sales cycles.
• Implemented ongoing strategies in conduction to each regions ( SWOT) identifiers.
• Ensured ongoing collaboration and training was provided where and when needed within a positive team environment
• Member of the Depot ISO training and internal/ external audit team. Specific coverage ( Social Environmental and Safety Initiatives)
• Selected as a SR member from the Canadian team to participate within the TNT & Fedex Acquisition group facilitating localized initiatives.
• Built a region ranked 5 in Canada ( unranked North America) into top performing in Canada 3 years ( 2019-2021)& tops in North America 2 years in a row ( 2020-2021)
• People & Process Management to ensure National, International compliance in accordance to TNT global, TNT USA and TNT Canada

• Day to Day leadership of 8-10 FIeld Sales Account Managers
• Implemented ongoing Sales & Process Driving Training- Both in a team setting as well as individual requirements
• Supported and guided account managers within their day to day tasks including retention, organic growth as well as net new development
• Performed regular 1-1 coaching & reviewing of company KPI targets against results
• Developed and maintained contact with top tier regional accounts to ensure added leadership support

( PITNEY BOWES PROMOTIONAL PATHWAY)

• Regional Sales Manager ( ONT WEST) 01/2007-12/2011
• Commercial Accounts Manager & Designated Mail Creation product specialist GTA) 01/2006-12/2006
• Commercial Sales Associate 05/2003- 12/2005

• Day to Day leadership of 8-10 FIeld Sales Account Managers
• Implemented ongoing Sales & Process Driving Training- Both in a team setting as well as individual requirements
• Supported and guided account managers within their day to day tasks including retention, organic growth as well as net new development
• Performed regular 1-1 coaching & reviewing of company KPI targets against results
• Developed and maintained contact with top tier regional accounts to ensure added leadership support

( PITNEY BOWES PROMOTIONAL PATHWAY)

• Regional Sales Manager ( ONT WEST) 01/2007-12/2011
• Commercial Accounts Manager & Designated Mail Creation product specialist GTA) 01/2006-12/2006
• Commercial Sales Associate 05/2003- 12/2005