Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Timeline
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Luc Delannoy

Toronto,Canada

Summary

Results-driven Digital Marketing & E-Commerce Specialist with 5+ years of experience in driving online presence, optimizing digital campaigns, and generating $1.7M in revenue. Skilled in SEO, SEM, PPC, WordPress, Mailchimp, and data analytics. Bilingual (French/English) professional with a proven track record in managing e-commerce platforms, creating bilingual marketing materials, and executing successful digital strategies.

Overview

6
6
years of professional experience

Work History

Account Manager

Johnston Equipment
09.2024 - Current
  • Built and maintained strong relationships with key decision-makers across B2B companies, resulting in a 30% increase in client retention and a 25% growth in recurring revenue
  • Managed end-to-end sales cycles, including lead generation and closing, consistently exceeding monthly revenue targets by 20%
  • Provided tailored digital media strategies across paid search, social media, display, and video advertising, optimizing client campaigns for maximum ROI

Strategic Account & E-commerce Manager

Trexity
09.2022 - 07.2024
  • Spearheaded business development strategies, acquiring 50-75 new merchants per quarter and boosting revenue by 30% year-over-year
  • Designed and delivered persuasive sales presentations, converting 700 new accounts and enhancing brand recognition by 25%
  • Collaborated with marketing teams to optimize digital campaigns, leveraging data analytics to improve performance and drive online sales

RevOps Reporting Specialist

Hilti Canada
07.2021 - 09.2022
  • Consistently achieved a 60% conversion rate and 7-10 sales per day, contributing to an 85% increase in sales year-over-year
  • Cross-sold and up-sold $15,000 in products and services every quarter, utilizing data-driven strategies to optimize sales performance
  • Built strong customer relationships, leveraging digital tools to enhance client engagement and satisfaction

E-commerce and Sales Manager

Kanim Media
01.2019 - 07.2021
  • Managed sales strategy for a digital marketing platform, generating over $500K in revenue and achieving #1 ranking on Google Play Store
  • Implemented loyalty programs that increased retention by 42% and sales incentives that boosted sales by 30%
  • Launched a merchandise line generating $750K in revenue, utilizing digital marketing expertise to enhance brand visibility and online sales

Education

Bachelor of International Business -

Carleton University
12.2017

Skills

  • SEO
  • SEM
  • PPC
  • Google Analytics
  • WordPress
  • Mailchimp
  • Platform optimization
  • Online sales strategies
  • Data-driven decision-making
  • French/English marketing materials
  • Social media campaigns
  • Email marketing
  • Performance tracking
  • Campaign optimization
  • ROI analysis
  • Multi-project coordination
  • Deadline-driven execution

Accomplishments

  • Generated $1.7M in revenue through digital marketing and sales strategies.
  • Increased client retention by 30% and recurring revenue by 25% through tailored digital campaigns.
  • Boosted online sales by 85% year-over-year through data-driven strategies and customer relationship management.
  • Launched successful merchandise lines and digital campaigns, driving $750K in revenue.

Languages

French
English

Timeline

Account Manager

Johnston Equipment
09.2024 - Current

Strategic Account & E-commerce Manager

Trexity
09.2022 - 07.2024

RevOps Reporting Specialist

Hilti Canada
07.2021 - 09.2022

E-commerce and Sales Manager

Kanim Media
01.2019 - 07.2021

Bachelor of International Business -

Carleton University

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Luc Delannoy