Human Psychology
Luis Prasad-Bernier
Sales Executive
Toronto,ON
Summary
Impact and mission driven sales professional with 8+ years of experience in B2B / B2C with 4+ years in SaaS and subscription based selling. My successful track record demonstrates how I meet, set, and exceed cross functional growth targets while establishing sustainable relationships internally and with small, medium, and enterprise partners. I bring a wealth of experience from working for, and operating my own, businesses across a variety of industries which provide me the unique ability to bridge knowledge gaps with clients efficiently and effectively.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Sales Executive
YipitData
Manhattan, New York
04.2022 - Current
- Generated over +1.5MM in pipeline in first 90 days of prospecting cycle
- Analyzed past sales data and team performance to develop realistic sales goals.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close
- Worked closely with marketing and product teams to develop activations, and prioritize deliverables for multi-billion dollar retailers
Head of Sales
RBC Ventures
Toronto, ON
09.2020 - 04.2022
- Q4 - 2020 to Q3 - 2021 collaborated cross-functionally to aid with stack integration and client migration to Ownr platform
- Designed, implemented, documented sales process for first ever sales team within Ownr
- Executed 3 sales experimentations to pressure test incremental revenue increase via sales, proving 150% increase in conversion via sales team
- Utilizing various tech stacks to automate day-to-day tasks of sales reps, along with daily reporting
- Designed and implemented 3-phase hiring process consisting of conversations with leadership + technical portion to assess product demonstration acumen
- Created cross-functional syncs with various stakeholders and business verticals to identify partnership and revenue opportunities across RBC Ventures
- Collaborated with Finance team to negotiate $3.5M budget for hiring and expansion of sales vertical resources
Lead Sales // Partnerships // Customer Success
Founded Technologies
Toronto, ON
08.2018 - 09.2020
- Founded is a subscription-based, SaaS platform designed to enable entrepreneurs, law firms, and accounting firms to automate business registration and legal corporate governance
- Consistently met or exceeded quarterly targets, resulting in over 300% customer base growth over two year term prior to acquisition
- Grew partner network 10x by designing, executing outbound engagement strategy for B2B partners (Accountants & Lawyers)
- Identified and developed relationships with community partners reducing CAC and driving 3x organic growth through strategic referrals partnerships
- Reported directly to, and worked closely with CEO/CTO/CLO throughout the lifespan of Founded to design and implement various GTM strategies to drive revenue expansion
Co-Founder // Operator
Premier Auto
Waterloo, ON
10.2017 - 10.2018
- Built initial offering, website, and negotiated short-term leasehold for Waterloo’s very first multi-faceted automotive service - we covered detailing, wrapping, protective coatings, and custom engine development
- Grew monthly revenue from 2k to 10K from Q1 through Q2 by creating incentives for referrals and developing a monthly subscription plan for enthusiasts with multiple vehicles
- Created first B2B partnership with HydroSilex (first in Canada) & Adam's Polish to establish ourselves as a local authorized retailer
- Collaborated with partner to build quarterly marketing plans, seasonal specials, and prospect partnerships with neighboring businesses to create referral and rewards program
- Created drip and ad campaigns to engage and retarget customers, and provide bi-weekly newsletters with offers and new product collaborations
Vice President of Real Estate Investments
Casalova
Toronto, ON
02.2017 - 08.2017
- Casalova is a real estate marketplace designed to streamline rental bookings and home purchases. Proprietary technology and machine learning provide customers personalized approaches to finding and buying a home completely online
- Successfully conducted Casalova’s first M&A, through collaboration with CEO and key stakeholders to bring on a $35M asset portfolio, and set up Casalova Asset Management subsidiary
- Managed and grew portfolio of Casalova investment properties, adding 10 new properties monthly, increasing MRR by ~$25,000
- Built management team, and playbook for expansion strategies for subscription service in B2B channel
Director of Accommodations
Prica Global Enterprises
Waterloo, ON
07.2012 - 09.2016
- Moved from rental agent to Client Relations Manager within 6 months for consistently exceeding weekly targets by 120%-150%
- Developed new strategies to gain awareness in the university region between Laurier and Waterloo
- Drove partnerships with student unions and groups to generate new prospects
- Spearheaded luxury accommodation, tasked with filling over 2000 units for new school season, and met 100% of target, generating over $3M in ARR
Education
Bachelor of Arts - Legal Studies & Business
University of Waterloo
Waterloo, ON 09.2010 - 06.2015
Skills
Sales proficiency
Creation of sales comp structures
Thorough relationship management
CRM and data stack proficiency
Full sales cycle optimization
Interests
Web Development
Disruptive Distribution
Entrepreneurship & GTM
Timeline
Sales Executive
YipitData
04.2022 - Current
Head of Sales
RBC Ventures
09.2020 - 04.2022
Lead Sales // Partnerships // Customer Success
Founded Technologies
08.2018 - 09.2020
Co-Founder // Operator
Premier Auto
10.2017 - 10.2018
Vice President of Real Estate Investments
Casalova
02.2017 - 08.2017
Director of Accommodations
Prica Global Enterprises
07.2012 - 09.2016
Bachelor of Arts - Legal Studies & Business
University of Waterloo
09.2010 - 06.2015
Core Values
Be impactful for those closest to you, lead by example.
Always seek feedback, improvement, and use failure to propel growth.
Help those around you succeed, and succeed in-parallel.