Loyal Gonzales
Visalia,CA
Summary
Raised in the hospitality industry, I began my career at Super 8 in Ketchikan Alaska performing all property entry level roles and quickly elevating to Sr. Desk Clerk then AGM. I didn't know at the time i had just found my calling, I was more so joyed to be free of my previous role at a Sea Urchin processing plant named Coastal Fisheries. I took great pride in developing all my staff members, guiding 3 of my managers on duty into promotions to the GM role. I have seen over 30 states in my years as an opening specialist and one thing remained true, no matter the location, hospitality is built upon a true heart for service. The dedication and commitment shown by the franchisees i have supported since entering my current position is infectious and drives me to deliver on being a key role in their success
Overview
17
17
years of professional experience
Work History
Director Of Brand Performance
G6 Hospitality
Carrollton, TX
06.2018 - Current
- Served as primary liaison to strengthen relationships between corporate leadership and franchise owners, ensuring alignment with brand strategy.
- Conducted in-depth analysis of sales profitability and guest satisfaction metrics to formulate and implement strategic improvement initiatives.
- Lead brand performance initiatives to ensure consistent execution of standards, policies, and customer experience across all locations
- Engaged with operations, marketing, training, and safety stakeholders to design and deliver programs focused on improving franchise performance and profitability.
- Facilitated strategic discussions with franchise owners and management teams to identify opportunities for operational improvement and better business outcomes.
- Managed implementation of new brand programs to enhance operational efficiency and brand consistency.
- Achieved enhanced collaboration and strategic alignment through effective facilitation of business review meetings and performance discussions. Drove impactful strategic planning sessions with franchise stakeholders and senior leadership, resulting in clear objectives and actionable plans. Strengthened stakeholder engagement to support overall business performance.
- Conduct quality audits and brand standards assessments; develop and enforce corrective action plans for underperforming locations
Franchise Opening Specialist
G6 Hospitality
Carrollton, TX
11.2014 - 06.2018
- Provided on-site support for new franchise hotel openings, ensuring smooth launch and operational readiness
- Trained all staff on brand standards, service expectations, and operational systems to drive a consistent and successful guest experience
- Installation and setup of property management systems (PC based FOLS then iPad based Hotel Key). Transferred in house guests and balances and house ledgers.
- Ensured compliance with brand standards, safety regulations, and local operational requirements
- Partnered with franchise owners to align opening timelines and resolve conversion challenges via pre-opening visits
General Manager - Motel 6
G6 Hospitality
Carrollton, TX
02.2009 - 11.2014
- Directed daily operations to maximize efficiency and guest satisfaction.
- Implemented cost-control measures, enhancing overall profitability from inventory, proper staffing and consolidating roles to yield rate management.
- Led staff training programs, improving team performance and service quality.
- Developed strategic marketing initiatives to increase brand awareness and customer engagement.
Education
High School Diploma -
Tulare Adult School
Tulare, CA04.2003
Skills
- Relationship building
- Verbal and written communication
- Decision-making
- Operations management
- Project management
- Strategies and goals
- Employee development
- Staff management
- Business planning
Accomplishments
- 2022 Brand Leader in Room Cleanliness Award
- 2017 CEO Award - Team of the Year - Opening Team
- 2014 Internal Audit - CEO's List (+90% score)
- 2013 Manager-In-Training Mentor
- 2011 Manager on Duty Certifier
- 2010 Area P&L Champion
Timeline
Director Of Brand Performance
G6 Hospitality
06.2018 - Current
Franchise Opening Specialist
G6 Hospitality
11.2014 - 06.2018
General Manager - Motel 6
G6 Hospitality
02.2009 - 11.2014
High School Diploma -
Tulare Adult School