Accomplished retail professional with 20+ years of progressive leadership in luxury retail environments. A motivational and dynamic leader known for building high-performing teams, driving sales, and delivering an elevated client experience. Passionate about brand storytelling and embodying luxury values. Proven success in boutique management, staff development, and creating client loyalty in high-volume locations.
Overview
31
31
years of professional experience
Work History
Boutique Store Manager
Jo Malone London – Yorkdale, North York
03.2022 - Current
Oversaw all aspects of daily store operations to ensure efficiency and excellence
Developed and executed strategies to drive sales, boost profitability, and grow customer base
Maintained high store standards and fostered a positive, brand-aligned environment
Delivered exceptional customer experiences while resolving issues promptly and professionally
Ensured effective merchandising to maximize sales and profitability
Forecasted staffing needs and implemented recruiting strategies to ensure optimal coverage
Hired, trained, coached, and evaluated staff to build a high-performing team
Championed store culture, aligning team with brand values and goals
Executed brand initiatives and maintained operational and organizational standards
Led safety initiatives and ensured compliance with all safety protocols
Store Manager
Links of London - Eaton Centre, Toronto
05.2016 - 01.2020
Managed day-to-day boutique operations, achieving and surpassing sales goals.
Cultivated a culture of exceptional service through team coaching and elevated client interactions.
Executed visual standards aligned with brand identity and luxury positioning.
Led clienteling strategies and VIP outreach to drive repeat business and customer retention.
Conducted inventory audits, minimized shrink, and ensured stock accuracy.
Store Manager - Flagship Location
Town Shoes Ltd - Toronto
08.2014 - 05.2015
Oversaw flagship boutique operations, staffing, merchandising, and customer service excellence.
Trained and mentored sales team, focusing on performance metrics and service etiquette.
Ensured EPIC customer service experience was delivered consistently.
Business Manager
Clinique - The Bay, Yorkdale
02.2011 - 06.2013
Directed a high-volume cosmetics business, consistently surpassing sales targets.
Recruited and trained beauty advisors to deliver brand expertise and personalized consultations.
Orchestrated events and promotional activations to build awareness and increase foot traffic.
Counter Manager
Clinique - The Bay, Bloor
03.2007 - 01.2011
Drove client loyalty through personalized beauty experiences and relationship building.
Developed and mentored a results-driven team; tracked KPIs and individual progress.
Sales Associate - Designer Ladieswear
The Bay, Bloor
06.2005 - 02.2007
Responsible for young trend area.
Provided excellent customer service while achieving personal goals.
Assisted new sales associates.
Maintained a well-stocked and clean department.
Developed and maintained relationships with vendors.
Assisted Upper management with all tasks.
Sales Associate
ZARA - Bloor
06.2002 - 06.2005
Responsible for weekly order of merchandise replenishment
Trained new sales employees on effective sales, service and operational strategies to maximize team performance.
Offered product and service consultations and employed upselling techniques.
Arranged new merchandise with signage and appealing displays to encourage customer sales.
Sale Associate / Visual Merchandiser
The Bay | Scarborough, ON
02.1996 - 06.2002
Worked in the shoe department
Provided excellent customer service through sales.
Responsible for floor layout and displays points.
Handled Merchandising of promotional events.
Arranged signage and coordinated the take down of displays after promotions.
Sales Key Holder
Transit Shoes | Scarborough
05.1994 - 02.1996
Performed store opening and closing tasks to comply with pre-set store operations guidelines.
Stocked and merchandised products in compliance with Plan-o-Grams and company guidelines to facilitate organized, attractive store layout.
Responsible for meeting daily targets.
Helped trained new staff.
Skills
Luxury Retail & Boutique Management
Team Leadership, Coaching & Development
Clientele & Customer Loyalty Building
Visual Merchandising & Brand Presentation
KPI & Sales Performance Management
Fluent in English & Spanish Basic French
Inventory Control & Loss Prevention
Event Planning & Client Engagement
Accomplishments
Over the past three years at Jo Malone London, successfully grew the business to $2 million in sales by consistently meeting all KPI’s while developing a high-performing team that shares a passion for excellence in customer service and achieving store goals.
Appointed at Jo Malone London to lead weekly District Calls in the absence of the District manager
Chosen for Retail Masters Program – a yearlong development initiative focused on leadership growth, coaching, collaboration and personalized mentoring.
Successfully led Links of London Eaton Centre boutique, surpassing sales goals through staff development and personalized customer service.
Selected for COSA Awards recognizing outstanding service excellence at Clinique.
Appointed to lead and train at Town Shoes Flagship, demonstrating strong mentorship and operational standards.
Developed a top-performing sales team through strategic hiring and coaching, increasing revenue and brand presence.
Senior District Manager | West DM Trainer | NA Visual Merchandising | Aveda North America Marketing at Estee Lauder Companies (Aveda, Origins & Jo Malone London)Senior District Manager | West DM Trainer | NA Visual Merchandising | Aveda North America Marketing at Estee Lauder Companies (Aveda, Origins & Jo Malone London)