Louise Clements
Toronto,ON
Summary
Innovative Marketing Architect and Fintech Disrupter with over 20 years of experience in developing pioneering brands. Key strategist behind a TIME100 Most Influential Company and architect of a $9B IPO brand strategy. Specializes in user acquisition, brand authority, and scaling disruptive technology to reach millions.
Overview
37
37
years of professional experience
Work History
Global Chief Marketing Officer
WORKJAM
12.2021 - 12.2025
- Category Creation & Market Capture: Pioneered the "Digital Frontline Workplace" category, establishing a new market space that drove 50% increase in new pipeline and secured WorkJam as the #1 global leader.
- AI-Driven Growth Engine: Engineered an AI-powered growth playbook that resulted in a 130% increase in leads in first 4 months.
- Aligned cross-functional teams to unify GTM strategy across North America, EMEA, and APAC, driving 25% YoY revenue growth through coordinated branding and acquisition efforts.
- Executed full-funnel GTM strategy that cut Customer Acquisition Cost (CAC) by 94% while increasing global market share in UK, Germany, and Singapore.
- Achieved Globe & Mail Best Executive honors and positioned WorkJam on TIME’s 100 Most Influential Companies, enhancing brand equity and market valuation by 25% for series D funding.
Global Chief Marketing Officer
PAYSAFE GROUP
02.2019 - 08.2021
- Centralized 140+ marketers across US and Europe into unified, commercially minded function, aligning global strategy with local execution to enhance operational efficiency.
- Revenue Growth: Spearheaded a data-driven marketing overhaul, leveraging a new martech stack and research-led experimentation to deliver a 400% YoY increase in customer lifecycle revenue.
- $9B IPO Execution: Architected the unified global brand narrative and value proposition for a successful NYSE IPO in 2021.
- Brand Architecture: Re-engineered the global brand hierarchy and refreshed the Skrill digital wallet to pivot toward crypto and financial trading markets, enhancing investor and customer appeal.
- Managed full-funnel operations across PR, demand gen, and product marketing, consistently exceeding KPIs for acquisition and driving attributed revenue growth.
- Led global D&I and corporate responsibility agenda, achieving carbon neutrality and launching award-winning employee well-being program to foster organizational culture.
Executive Vice President, Group Lead
ICF OLSON
03.2016 - 03.2019
- Global P&L & Scale: Directed the $100M+ global P&L for an integrated agency group of 2,000+ employees across the US, Canada, and Europe, consistently over-delivering on revenue and margin targets.
- Creative Excellence: Executive lead for the "Skittles x Marshawn Lynch" campaign, securing 2 Gold Cannes Lions (2016) and driving massive, earned media value through innovative, culturally relevant storytelling.
- Unified four specialized operating units (Advertising, PR/Social, Loyalty/CRM, Digital Solutions) into cohesive, digital-first global powerhouse with unified market proposition.
- Architected comprehensive growth roadmap and organizational model aligning talent, technology, and analytics to scale agency footprint across North America and EMEA.
- Pioneered "modern marketing" framework addressing complex business challenges by bridging gap between brand strategy, systems integration, and data analytics.
President, North America East & Canada
MRM//McCANN
08.2010 - 03.2016
- P&L & Growth: Engineered a strategic turnaround of the New York and Princeton offices, delivering double-digit profitable growth in 2014 and establishing the region as the "global lighthouse" for the MRM network.
- CX Transformation: Repositioned the agency as a leader in Customer Experience (CX), bridging "Art + Copy + Code" to drive business results for a blue-chip portfolio including Verizon, IHOP, Cigna, and Maybelline.
- Digital Innovation: Scaled Canadian digital, social, and CRM operations, leveraging technical innovation and user-journey mapping to enhance account growth for GM (Canada/Mexico) and Bayer.
- Top-Tier Talent Acquisition: Transformed agency culture by attracting award-winning creative talent and launching a mentorship framework that strengthened cross-functional team dynamics and enhanced output quality.
- Strategic Leadership: Directed long-term organizational planning, including new business models and global partnerships, ensuring the agency's proactive response to market shifts in social media and digital technology.
Head of Sales
FACEBOOK
04.2009 - 05.2010
- Context: Recruited as a foundational leader to build Facebook’s commercial and brand presence in the Canadian market from the ground up.
- Impact: Architected the go-to-market strategy that established Facebook as a dominant advertising and social platform in Canada. Scaled operations and established high-level partnerships with major national brands, contributing to the platform's early hyper-growth phase.
- Developed sales strategy for innovative social media advertising solutions, aligning with market demands.
- Managed cross-functional teams to improve product offerings and increase customer engagement.
- Analyzed market trends to identify growth opportunities and adjust sales tactics accordingly.
Senior Roles
ROGERS MEDIA, BELL MEDIA, M-QUBE, AOL, ADitus
01.1989 - 04.2009
- Context: Roles of increasing responsibility in media and digital advertising. Pioneered many new digital business approaches and won multiple awards.
Education
Bachelor of Arts -
Glendon College, York University
Toronto, OntarioSkills
- Growth & Performance Marketing
- Fintech & Open Banking Strategy
- Full-Funnel Lifecycle Management
- Brand Architecture & Category Creation
- Digital Advertising
- Strategic Brand Vision
- Data-driven decision making
- High Performing team leadership
Languages
- Conversational Spanish
- Fluent French
- Conversational Spanish
Recent Awards and Achievements
- Best Executive Award (Sales & Marketing), The Globe and Mail, 2025
- King Charles II Coronation Medal, 2025, For work dedicated to the environment
- TIME100 Most Influential Companies, 2023, Marketing Architect
- $9B IPO Strategy, Paysafe Group, 2021, Marketing Lead
- Gold Stevie Award, 2023, Female Executive of the Year (Canada)
Board And Advisor Experience
- Open Finance Network, Canada, Board of Directors, 2021 - 2023
- BCITI, Strategic Advisor, 2021 - 2023
- The Podcast Exchange, Strategic Advisor, 2019 - 2022
- WorldPlay, Strategic Advisor, 2018 - 2020
- Earth Rangers, Board of Directors, 2010 - 2021
Timeline
Global Chief Marketing Officer
WORKJAM
12.2021 - 12.2025
Global Chief Marketing Officer
PAYSAFE GROUP
02.2019 - 08.2021
Executive Vice President, Group Lead
ICF OLSON
03.2016 - 03.2019
President, North America East & Canada
MRM//McCANN
08.2010 - 03.2016
Head of Sales
FACEBOOK
04.2009 - 05.2010
Senior Roles
ROGERS MEDIA, BELL MEDIA, M-QUBE, AOL, ADitus
01.1989 - 04.2009
Bachelor of Arts -
Glendon College, York University