LOUISA LI
Overview
5
5
years of professional experience
Work History
Career Break
4 2024 - Current
- Took an intentional pause to provide full-time care for an ill family member, enhancing time management, organizational, and problem-solving skills
- Collaborated with clients as a freelancer on product strategy initiatives, bringing innovative solutions and strategic insights to the table
- Notable projects include: Developed a roadmap for a mobile grocery ordering app, outlining key features and a phased implementation approach
- Conducted customer research and segmentation to identify opportunities for new products and features through leveraging insights from historical purchasing data, surveys, and interviews
- Evaluated a cooking app for an international client, providing user feedback and collaborating with their internal strategy manager to deliver actionable recommendations and insights drawn from my experience as a product owner.
Associate Project Manager (Product Owner), Digital Technology
Canadian Tire
03.2023 - 03.2024
- Developed and prioritized the product roadmap and backlog for customer and store-facing products, enhancing user satisfaction by 35% post-launch
- Collaborated with stakeholders to refine features for the Returns and Warranty Portal based on customer feedback gathered from focus groups and beta tests, reducing customer service calls/emails by 70% in three months
- Led design workshops with internal UX designers and external vendor developers, piloting new Electronic Shelf Label (ESL) designs in 15+ stores, achieving a 30% time saving in weekly operational activities and 18% sales growth
- Drove feature delivery through developer demos, focus groups, and beta tests, achieving 99% on-time feature delivery and staying on budget
- Facilitated alignment and product launches by collaborating with Product Marketing, Customer Support, and Learning & Development teams, including overseeing the creation of training and multimedia materials.
Product Owner
TouchBistro
10.2021 - 01.2023
- Led the development of product roadmaps for two core products (Cloud Commerce and iOS Point of Sales), consistently meeting 98% of deadlines by efficiently navigating and resolving business challenges
- Achieved early product launch by driving strong buy-in and collaboration between product, product marketing, product testing, engineering, design, customer support, and sales teams, resulting in Cloud Commerce to be shipped one month ahead of the expected deadline
- Organized and prioritized the product backlog before bi-weekly sprints by evaluating feature value and creating detailed specifications, this strategic approach and clear product vision led the engineering team to achieve 100% of the product goals established for 2022
- Developed and launched new feature opportunities and product support documentation, including in-app training videos and tooltips, by leveraging insights from Salesforce, Productboard, Tableau, competitor research, and customer feedback, this initiative addressed customer support bottlenecks and achieved a 40% reduction in support cases within four months
- Collaborated with Product Testing to conduct 50+ beta and user-testing interviews with customers and internal stakeholders to collect feedback, identify bugs, and uncover feature opportunities before the product's release to more than 29,000 global users.
Senior Delivery Consultant (Contract Position)
Canadian Tire
04.2021 - 10.2021
- Led the go-to-market strategy and integration of Canadian Tire’s largest digital POS and user management system (Frontier) into more than 20 Party City and Canadian Tire stores across Canada
- Evaluated and managed deployment risks by coordinating with stakeholders, utilizing QA testing environments, and leveraging QuickBase applications, leading to informed go/no-go decisions for each phase and ensuring that all project deadlines and KPI metrics were met.
Associate Product Manager, eCommerce Merchandising (Rotational Development Program)
Walmart Canada
09.2019 - 03.2021
- Influenced the creation of Canada’s first halal baby food line by uncovering gaps in Walmart’s product range through sales analysis and market research, and led the sourcing of potential vendors
- Partnered with design vendors and recipe developers to launch new product flavors and packaging innovations for Walmart's private brand, Parent’s Choice, which is projected to boost revenue by $300K.
Education
Bachelor of Commerce -
Smith School of Business, Queen’s University
Kingston, ONWebsites
Additionalinformation
Atlassian Jira, Atlassian Confluence, Atlassian Trello, Productboard, Figma, Whimsical, Salesforce, Tableau, Pendo, Excel, Microsoft Access, Visio, PowerPoint, Spotfire, SharePoint, QuickBase, Avaya (CRM), Five9 (CRM), Conversational Mandarin and French, Certified Scrum Product Owner (CSPO) and SAFe 6 Practitioner, Experimental cooking, dance, beach volleyball, rock climbing, camping, and snowboarding
Leadershipandvolunteerexperience
- TouchBistro, Founder and Co-Chair, PO and PM’s Corner, 2022
- Canadian Tire, Project Management and Logistics Head, Organizing Committee, 2021
- Walmart Canada, Project Leader, National App Day Campaign, 2020
Timeline
Associate Project Manager (Product Owner), Digital Technology
Canadian Tire
03.2023 - 03.2024
Product Owner
TouchBistro
10.2021 - 01.2023
Senior Delivery Consultant (Contract Position)
Canadian Tire
04.2021 - 10.2021
Associate Product Manager, eCommerce Merchandising (Rotational Development Program)
Walmart Canada
09.2019 - 03.2021
Career Break
4 2024 - Current
Bachelor of Commerce -
Smith School of Business, Queen’s University