Louis Nnamdi
Calgary,Alberta
Summary
With a wealth of experience in digital marketing, I specialize in delivering impactful results for brands by leveraging paid media, crafting compelling content strategies, and optimizing SEO tactics to drive substantial conversions. Known for my collaborative spirit, I thrive in team environments and bring practical expertise in managing Google and Meta ad accounts across diverse industry sectors. My dedication to the process fuels my passion for achieving and surpassing marketing objectives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
SunMETA Group
Calgary, AB
10.2022 - Current
- Orchestrated and optimized lead generation strategies across multiple platforms, including Meta Ads, Google Ads, and Microsoft Ads, resulting in a robust influx of over 3,000 high-quality leads monthly.
- Spearheaded the conceptualization, creation, and execution of compelling ad content through proficient copywriting and innovative designs using Canva, consistently enhancing engagement and conversion rates.
- Implemented and fine-tuned local SEO tactics, ensuring the company's visibility and prominence within specific geographic markets, leading to increased organic traffic and improved search engine rankings.
- Managed and curated dynamic social media pages, fostering an engaged community, and leveraging platforms' full potential to drive brand awareness, customer engagement, and ultimately, conversions.
DIGITAL ACCOUNT STRATEGIST
Markova Creative Limited
Yaba, Lagos
02.2021 - 06.2022
- Dano Milk 2022 Mother's Day Digital Campaign orchestrated a significant impact with more than 4,000 attentive Twitter Space listeners and an outreach of 5 million impressions, effectively amplifying brand engagement.
- Crafted tailored marketing collateral to augment product visibility and foster heightened awareness, ensuring a stronger market presence and increased audience engagement.
- Successfully executed a lead generation campaign for HF Markets Nigeria, culminating in the acquisition of over 6,000 high-quality leads within a span of 6 months, contributing significantly to the company's growth trajectory.
- Spearheaded the production of a compelling video commercial titled "Trade-Up" for HF Markets Nigeria, driving brand resonance and captivating the target audience through engaging visual storytelling.
- Leveraged strategic initiatives in the Dano Milk World Milk Day 2021 Digital Campaign, yielding an impressive outreach of over 30 million impressions, thereby solidifying the brand's digital footprint and expanding its audience reach.
DIGITAL ACCOUNT MANAGER
Markova Creative Limited
Yaba, Lagos
04.2020 - 01.2021
- Amplified Dano Milk's presence with a staggering 22 million impressions during the World Milk Day 2020 Campaign, and over 11 million impressions for the Better Days Ahead Campaign, showcasing effective brand resonance and engagement strategies.
- Verified the legitimacy of Dano Milk's Facebook Page, bolstering brand credibility and trust among its audience.
- Devised and executed strategic digital, web, and social strategies precisely tailored to meet client business objectives, driving tangible outcomes while enhancing brand visibility and performance.
Content Strategist
Markova Creative Limited
Yaba, Lagos
02.2018 - 03.2020
- Formulated and executed successful digital content strategies across diverse sectors (Financial Services, Real Estate, FMCG), boosting engagement and fostering brand loyalty.
- Expanded Dano Milk's digital audience by over 100,000 across Facebook, Instagram, and Twitter, amplifying brand reach and engagement.
- Produced 400+ impactful copies, articles, and blog posts for various industries (Financial Services, Real Estate, FMCG), delivering compelling content to resonate with diverse audiences.
Education
Bachelor of Science - Biochemistry
University of Jos
06-2016
Skills
- Google Display Ads
- Google Search Ads
- Google Video Ads
- Google Analytics
- Microsoft Search Ads
- Meta Ads
- Twitter ads
- Mailchimp
- Copywriting
- LinkedIn ads
- WordPress
- SEO
- Canva
- Social Media Community Moderation
- Creative Problem-Solving
- Stakeholder Management
Certification
Google Analytics Certification
Google Digital Academy (Skillshop)
Microsoft Advertising Search Certification
Microsoft
Digital Marketing Strategy and Planning
Digital Marketing Institute
Online Marketing Fundamentals
Google Digital Skills For Africa
Timeline
Digital Marketing Specialist
SunMETA Group
10.2022 - Current
DIGITAL ACCOUNT STRATEGIST
Markova Creative Limited
02.2021 - 06.2022
DIGITAL ACCOUNT MANAGER
Markova Creative Limited
04.2020 - 01.2021
Content Strategist
Markova Creative Limited
02.2018 - 03.2020
Bachelor of Science - Biochemistry
University of Jos
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