Overview
Work History
Timeline
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Lottie Fraser

Edmonton,AB

Overview

6
6
years of professional experience

Work History

Marketing Consultant

Edmonton Beds
Edmonton, Alberta
01.2018 - 05.2024
  • Optimized existing content by making necessary updates or adjustments.
  • Created and maintained a social media strategy to increase brand awareness, engagement, and website traffic.
  • Developed creative ideas for content curation based on audience interests and preferences.
  • Scheduled posts using social media scheduling tools
  • Analyzed competitor activity across multiple channels to identify opportunities for improvement.
  • Conducted keyword research related to topics relevant to the company's products and services.
  • Engaged with users through direct messaging and comments to build relationships with potential customers.
  • Managed campaigns to grow followership on all social media accounts.
  • Developed content calendars for various social media platforms including Facebook, Twitter, Instagram, Pinterest and Pinerest.
  • Assisted in creating strategies for paid advertising campaigns on different platforms.
  • Responded to customer inquiries and comments on social media platforms promptly.
  • Cultivated leads and sales through social correspondence.
  • Managed daily social media content calendar, ensuring timely and relevant posts.
  • Oversaw social media advertising budget, ensuring efficient allocation of resources.
  • Utilized analytics tools to track performance metrics and adjust strategies accordingly.
  • Redesigned social media content to make more user-friendly, adding creative touches and photos.
  • Set up and optimized company pages within each platform to increase visibility of company's social content.

Sales Associate

Edmonton Beds
Edmonton, Alberta
01.2018 - 05.2024
  • Handled customer complaints in a professional manner.
  • Greeted customers and provided exceptional customer service.
  • Upsold additional items based on customer interests and needs.
  • Processed returns, exchanges, and refunds in accordance with company policies.
  • Maintained up-to-date knowledge of store merchandise and policies.
  • Processed credit card transactions quickly and securely.
  • Maintained cleanliness of store environment including floors, windows, displays.
  • Performed cashier duties such as accepting payments, issuing receipts and counting money back change.
  • Provided accurate information about products, prices and services.
  • Demonstrated product features and benefits for customers' needs.
  • Processed transactions using a point-of-sale system.
  • Assisted customers with product selection, sizing and styling.
  • Maintained knowledge of current promotions, exchange guidelines, payment policies, and security practices.
  • Used technology resources to assist customers in locating and selecting items.
  • Helped customers find specific products, answered questions, and offered product advice.
  • Arranged new merchandise with signage and appealing displays to encourage customer sales and move overstock items.
  • Developed trusting relationships with customers by making personal connections.
  • Engaged customers in friendly, professional dialogue to determine needs.
  • Sold various products by explaining unique features and educating customers on proper application or usage.
  • Built and maintained relationships with peers and upper management to drive team success.
  • Assisted in visual merchandising, creating appealing displays that capture customer interest.
  • Answered incoming telephone calls to provide store, products and services information.
  • Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current.
  • Ticketed, arranged and displayed merchandise to promote sales.
  • Greeted customers to determine wants or needs.

Timeline

Marketing Consultant

Edmonton Beds
01.2018 - 05.2024

Sales Associate

Edmonton Beds
01.2018 - 05.2024

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Lottie Fraser