Lottie Fraser
Edmonton,AB
Overview
6
6
years of professional experience
Work History
Marketing Consultant
Edmonton Beds
Edmonton, Alberta
01.2018 - 05.2024
- Optimized existing content by making necessary updates or adjustments.
- Created and maintained a social media strategy to increase brand awareness, engagement, and website traffic.
- Developed creative ideas for content curation based on audience interests and preferences.
- Scheduled posts using social media scheduling tools
- Analyzed competitor activity across multiple channels to identify opportunities for improvement.
- Conducted keyword research related to topics relevant to the company's products and services.
- Engaged with users through direct messaging and comments to build relationships with potential customers.
- Managed campaigns to grow followership on all social media accounts.
- Developed content calendars for various social media platforms including Facebook, Twitter, Instagram, Pinterest and Pinerest.
- Assisted in creating strategies for paid advertising campaigns on different platforms.
- Responded to customer inquiries and comments on social media platforms promptly.
- Cultivated leads and sales through social correspondence.
- Managed daily social media content calendar, ensuring timely and relevant posts.
- Oversaw social media advertising budget, ensuring efficient allocation of resources.
- Utilized analytics tools to track performance metrics and adjust strategies accordingly.
- Redesigned social media content to make more user-friendly, adding creative touches and photos.
- Set up and optimized company pages within each platform to increase visibility of company's social content.
Sales Associate
Edmonton Beds
Edmonton, Alberta
01.2018 - 05.2024
- Handled customer complaints in a professional manner.
- Greeted customers and provided exceptional customer service.
- Upsold additional items based on customer interests and needs.
- Processed returns, exchanges, and refunds in accordance with company policies.
- Maintained up-to-date knowledge of store merchandise and policies.
- Processed credit card transactions quickly and securely.
- Maintained cleanliness of store environment including floors, windows, displays.
- Performed cashier duties such as accepting payments, issuing receipts and counting money back change.
- Provided accurate information about products, prices and services.
- Demonstrated product features and benefits for customers' needs.
- Processed transactions using a point-of-sale system.
- Assisted customers with product selection, sizing and styling.
- Maintained knowledge of current promotions, exchange guidelines, payment policies, and security practices.
- Used technology resources to assist customers in locating and selecting items.
- Helped customers find specific products, answered questions, and offered product advice.
- Arranged new merchandise with signage and appealing displays to encourage customer sales and move overstock items.
- Developed trusting relationships with customers by making personal connections.
- Engaged customers in friendly, professional dialogue to determine needs.
- Sold various products by explaining unique features and educating customers on proper application or usage.
- Built and maintained relationships with peers and upper management to drive team success.
- Assisted in visual merchandising, creating appealing displays that capture customer interest.
- Answered incoming telephone calls to provide store, products and services information.
- Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current.
- Ticketed, arranged and displayed merchandise to promote sales.
- Greeted customers to determine wants or needs.
Timeline
Marketing Consultant
Edmonton Beds
01.2018 - 05.2024
Sales Associate
Edmonton Beds
01.2018 - 05.2024