Lotanna Ifeobu
Toronto,ON
Summary
Dynamic Marketing and Communications professional with expertise in life sciences and technology. Skilled in strategic marketing, content creation, social media management, and collaboration. Proficient in Adobe Creative Cloud, Canva, WordPress, and MailChimp. Experienced in data quality and maintaining key business relationships. Committed to innovative communication strategies.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing & Communications Coordinator
Life Sciences Ontario
Hybrid - Toronto, ON
01.2023 - Current
- Facilitated growth and increased brand awareness by working with sales team to build and maintain key business relationships.
- Collaborated creatively to develop brand content on social media platforms, enhancing identity and engaging audience.
- Brainstormed and coordinated marketing campaigns, media advisories, and channels to drive awareness, traffic and conversion.
- Identified opportunities for interviews and external collaborations to increase publicity.
Senior Data Quality Specialist
Cohere
Remote - Toronto, ON
Contract -
- Proofread copies for grammar, consistency, punctuation, syntax and spelling accuracy and ensured they adhered to company style guidelines.
- Labelled and annotated machine and human-written texts.
- Worked closely with project managers to develop timelines for completing data annotation tasks within specified deadlines.
Dynacare COVID Border Testing Services Agent
Nursesimple
Remote - Toronto, ON
07.2021 - 03.2022
- Facilitated COVID-19 testing and/or quarantine of newly arrived travellers in Canada.
- Handled sensitive data and worked on special projects with Public Health Agency of Canada and Red Cross.
Public Relations Associate
Radio Laurier
Toronto, ON
09.2017 - 08.2020
- Built and maintained image, brand and identity through digital marketing strategies.
- Designed and edited promotional publications.
- Posted and monitored content on social media channels.
Education
Bachelor of Arts - Professional Writing
York University
Toronto, ON12.2022
Skills
- Strategic Planning
- Brand Development
- Content Creation & Storytelling
- Copywriting & Editing
- Cross-functional Collaboration
- Project Management
- Technical Proficiency (Canva, WordPress, Adobe Creative Cloud, MailChimp, Microsoft Office, Google Suite, CRMs)
- Communication & Presentation
- Language Styles (CP Style, Chicago Style, MLA, APA)
Certification
- Writing in the Sciences from Coursera (2024)
- Liberal Arts & Professional Studies Student Ambassador at York University (2021-22)
- NHSMUN certification from United Nations
- Leadership training certificate from Outward Bound, South Africa
Timeline
Marketing & Communications Coordinator
Life Sciences Ontario
01.2023 - Current
Dynacare COVID Border Testing Services Agent
Nursesimple
07.2021 - 03.2022
Public Relations Associate
Radio Laurier
09.2017 - 08.2020
Senior Data Quality Specialist
Cohere
Contract -
Bachelor of Arts - Professional Writing
York University