LORRY PODREBARAC
Burlington,ON
Summary
Accomplished Territory Manager with a proven track record at Paladin Canada, adept in territory growth management and consulting sales approach. Demonstrated success in boosting territory revenue by 20%, leveraging skills in sales strategy development and negotiation. Builds strong account relationships, excelling in dynamic sales environments and driving market leadership. Business-minded Senior Sales Representative with aptitude for departmental leadership. Exemplary strategy development and client service skills. Offering many years of experience in expanding networks through sales acumen and industry expertise.
Overview
19
19
years of professional experience
Work History
Territory Manager- GTA West- Niagara Region
YPSOMED Canada
10.2024 - Current
- Develop and execute territory business plan to integrate New Health Canada Ypsomed Insulin Pump and Cam APFX algorithm in insulin management for patients of Type I Diabetes care
- Education and support Endocrinologist, Diabetic Educators, Diabetes Dietician on new Health Canada approved insulin therapy with integration use of MyLife system to control insulin management with use of Android App and Ypsomed Insulin Pump
- Promote and present new product lines
- Execute relationship management and support clinicians at all diabetic and ADP government funded clinics
- Present new MyLife Ypsomed System to new patients and end users
- Present at Diabetic Conferences as Ambassador of Ypsomed Canada and clinicians
SPECIALTY SALES REPRESENTATIVE- OBGYN & UROLOGY
PALADIN PHARMACEUTICALS
01.2024 - 10.2024
- Develop and execute a business plan to educate and integrate Penthrox (Inhaled Analgesia) into clinics and hospital formulary for its use with pain management in interventional procedures increase marketshare 25%.
- Continuous education to OBGYN, Urology, Nurse Practitioners, Vascular Surgeons, Pain Management Practitioners to reduce pain in private practice and/or hospital outpatient clinics
- Planning and coordinating physicians’ dinners, virtual webinars, Grand rounds presentations, in clinic Medical Observation and in clinic training
- Increasing visibility and facilitated for approval of hospital formulary programs
- Attending National Conferences in Urology and OBGYN to educate and trial Penthrox in private clinic practice
PHARMACEUTICAL SALES REPRESENTATIVE- DIABETES BUSINESS UNIT
ELI LILLY CANADA
01.2021 - 12.2023
- Company Overview: Diabetes Business Unit
- Develop business plan to increase utilization of Basaglar (Biosimilar Insulin) vs the competitor’s insulin by cost saving plan and clinical validated by double blind studies
- Integrated new Health Canada Approved Baqsimi(nasal induced powdered glucagon) to treated diabetic patients who suffer from severe Hypoglycemic episodes and an emergency triage treatment plan
- Continuous education to General Practitioners, HCP, and Pharmacist on how to adapt protocols through diabetic education both through Virtual or in person sales calls
- Q2 Addition of SGL2 Jardiance for the use of Diabetic Type II patients with advanced diabetes on Metformin with Hypertension to reduce cardiovascular disease and Heart Failure
- Increase regions revenue by 20%
- Increase market share in both basal analog and SGL2 classifications
- Diabetes Business Unit
PROJECT MANAGER
REVISIONS HOME STAGING AND DESIGN
01.2020 - 12.2021
- Approving the scope of works, the plan and target cost for each element of a project
- Achieving stated project objectives and timeline
- Giving direction and support to project team
- Planning and coordinating resources and technical support
- Creating and management of budget set up on each individual project
- Monitoring new project information as it emerges
HEALTH SOLUTIONS CONSULTANT- DERMATOLOGY & INTERVENTIONAL MEDICINE
ELVIUM LIFE SCIENCES
07.2019 - 12.2020
- Company Overview: Formerly Purdue Pharma Inc
- Canada
- Launched new Health Canada Approved product Penthrox (analgesia) to General Practitioners, Dermatologist, Otolaryngology, ER physicians, Plastic Surgeons
- Developed customized business plan to successfully integrate Penthrox into the Toronto West region to assist with pain management in clinic setting
- Maintained up to date industry knowledge by attending sales meetings, CME’s and conference to network with new technologies to co-sponsor educational events in clinic
- Gained access and influence decisions makers at College of Physicians for approval opportunities for use of Penthrox outside of the hospital setting and create guidelines for physicians use in clinic
- Overall growth of territory by 30% into the Ontario Toronto West Region, with Key KOL in Cosmetic Dermatology and Otolaryngology.
- Formerly Purdue Pharma Inc
- Canada
ACCOUNT EXECUTIVE –WOMEN’S HEALTH ONTARIO- HARMONY NIPT & HPV -CERVICAL CANCER PORTFOLIO
ROCHE DIAGNOSTICS CANADA
01.2016 - 12.2018
- Company Overview: Roche is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics
- Responsible for developing and executing sales strategies with customers including; hospitals, medical clinics and general practices
- Securing contracts and market share resulting in sales growth in Ontario by leveraging both out of pocket sales plus OHIP reimbursement programs
- Develop clinical triage approach of the implementation of HPV testing best practice vs Conventional techniques for early detection of HPV and Cervical Cancer treatments
- Introduce clinical technologies to providers, individual hospitals, and maternal fetal centers in the women’s health communities while achieving and maintaining sales growth
- Build partner alliances, establish and maintain product market leadership, and achieve long and short-term sales objectives by providing solutions and strengthening relationships between Roche and its laboratory partners
- Gained access and influence decisions makers at Ministry of Health for funding opportunities through RFP (request for proposal) and contract negotiations
- Develop strong relationships and trust with decision makers to uncover partner’s needs and develop solutions based framework to meet the needs of the customer
- Overall growth of territory 20% year over year and annual growth of 37% Nationally
- Currently dominated 80% of market share with the Harmony NIPT over competitors
- Expanding Market into Manitoba through Business Development with KOLs
- Roche is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics
KEY ACCOUNT MANAGING CONSULTANT FOR ONTARIO
ARIOSA DIAGNOSTIC
01.2014 - 12.2015
- Company Overview: Ariosa Diagnostic is a molecular diagnostics testing service provider that provides a highly targeted and accurate non-invasive prenatal testing (NIPT) service through their CLIA laboratory using cell-free DNA (cfDNA) technology
- Responsible for introducing a new clinical technology to individual providers; Obstetricians & Gynecologists, Maternal Fetal Medicine centers in the women’s health community, as well as hospital affiliates, medical clinics and group practices
- Increase prenatal test adoption in Ontario with an initial focus of implementing the commercialization of Ariosa’s non-invasive blood test – the Harmony Prenatal Test
- Developed strong relationships within OBGYNs, Maternal Fetal Medicine Specialists, and Genetic Counselors, Genesis, Midwives and Family Physicians disciplines and integrate the Harmony Prenatal Test as an alternative in Initial Prenatal Care
- Demonstrated the efficiency of the Harmony NIPT through product presentations, trade shows, conventions, and product days that introduced new products and strengthened relationships with NP,RN and medical office managers
- Proactively identified and engaging opportunities for business growth, through fertility clinics, laboratory partnerships and blood draw centers
- Overall annual growth of 125% to plan and set up the foot print for NIPT in the Canadian Prenatal Care as gold standard in the Ontario Healthcare system and increase OHIP funding for high risk patients
- Ariosa Diagnostic is a molecular diagnostics testing service provider that provides a highly targeted and accurate non-invasive prenatal testing (NIPT) service through their CLIA laboratory using cell-free DNA (cfDNA) technology
TERRITORY MANAGER
SIGVARIS CANADA CORP
01.2009 - 12.2014
- Company Overview: Sigvaris is the global leader in the management of venous and lymphatic disorders through compression therapy
- Responsible for achieving and maintaining sales growth $1 million in sales of Medical and OTC Compression Therapy for Etobicoke and Central Toronto areas
- Increased business in existing and new accounts exceeded monthly sales targets by 20%
- Developed strong relationships within the Vascular Surgeons, Phlebologists, OBGYN, Family Physicians, Plastics and Dermatology disciplines and participated in Operating Room procedures to demonstrate the use of Compression Therapy post-op of Sclerotherapy and Endovenous Laser Therapy
- Demonstrated the efficiency of Compression Therapy through product presentations, trade shows, conventions, and product days that introduced new products and strengthened relationships with NP,RN and medical office managers
- Proactively identified and engaged opportunities for business growth, through B2B consulting to add value of offerings and increased product adoption
- 2012 Awards: Territory Manager of the Year, Most Increase in New Business, Most Increase in OTC and Accessory product lines, Region of the Year 2010 & 2012
- Sigvaris is the global leader in the management of venous and lymphatic disorders through compression therapy
TERRITORY MANAGER
KCI (KINETIC CONCEPTS, INC.) MEDICAL CANADA INC.
01.2006 - 12.2009
- Company Overview: KCI is a global medical technology company in advanced wound care and therapeutic surfaces
- Responsible for maintaining $2.5 million in rental and sales of Therapeutic Surfaces Continuum and Vacuum Assisted Closure Therapy for Hamilton, Halton, and Guelph areas
- Increased business in existing and new accounts exceeding annual sales targets by 15%
- Developed strong relationships within the General Practitioners, General Surgery, Plastics and Orthopedic disciplines
- Developed strong relationships within a variety of surgical disciplines which translated into Operating Room Training; collaboration on medical school curriculum; and surgical grand rounds presentation
- KCI is a global medical technology company in advanced wound care and therapeutic surfaces
Education
Bachelor of Science - Health Sciences
University of Waterloo
Waterloo, Ontario05-1993
Skills
- Territory management
- Pricing negotiation
- Territory growth management
- Consultative Selling Approach
- Account relationship management
- Sales presentations
- Field sales support
- Sales strategy development
- Sales forecasting
- Negotiation tactics
- Service accounts
- Closing sales
- Business trends monitoring
- Proposal development
Hobbies and Interests
- International Travels: France, Germany, Italy, Greece, Spain, Austria, Switzerland, Netherlands, Korea, Thailand, Singapore, Indonesia and Australia.
- Languages
- Scuba Diving
- White-Water Rafting
- Camping
Summaryofhighlights
A Passionate Medical Sales Professional integrated in the medical community at all levels including surgeons, residents, professors and clinicians. Independent and collaborative worker who brings creative solutions through consultative selling and negotiations to increase product utilization and improve patient care. Proven sales results through education, demonstrations and relationship building that exceeds business objectives.
Timeline
Territory Manager- GTA West- Niagara Region
YPSOMED Canada
10.2024 - Current
SPECIALTY SALES REPRESENTATIVE- OBGYN & UROLOGY
PALADIN PHARMACEUTICALS
01.2024 - 10.2024
PHARMACEUTICAL SALES REPRESENTATIVE- DIABETES BUSINESS UNIT
ELI LILLY CANADA
01.2021 - 12.2023
PROJECT MANAGER
REVISIONS HOME STAGING AND DESIGN
01.2020 - 12.2021
HEALTH SOLUTIONS CONSULTANT- DERMATOLOGY & INTERVENTIONAL MEDICINE
ELVIUM LIFE SCIENCES
07.2019 - 12.2020
ACCOUNT EXECUTIVE –WOMEN’S HEALTH ONTARIO- HARMONY NIPT & HPV -CERVICAL CANCER PORTFOLIO
ROCHE DIAGNOSTICS CANADA
01.2016 - 12.2018
KEY ACCOUNT MANAGING CONSULTANT FOR ONTARIO
ARIOSA DIAGNOSTIC
01.2014 - 12.2015
TERRITORY MANAGER
SIGVARIS CANADA CORP
01.2009 - 12.2014
TERRITORY MANAGER
KCI (KINETIC CONCEPTS, INC.) MEDICAL CANADA INC.
01.2006 - 12.2009
Bachelor of Science - Health Sciences
University of Waterloo
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