Lori Tyrrell
Gore,QC
Summary
Sales leader with extensive experience at Hardt Equipment Manufacturing, driving market expansion through innovative strategies and strong client partnerships. Expertise in building long-standing customer relationships with Fortune 500 companies. Proven ability to analyze market trends and deliver impactful solutions that foster business growth. A hands-on approach, which has provided long-term repeat business for multiple generations of equipment.
Overview
32
32
years of professional experience
Work History
Sr VP Sales & Marketing
Hardt Equipment Manufacturing
Montreal, Quebec
05.1991 - 08.2023
- Developed and executed sales strategies to expand market share.
- Analyzed sales performance to evaluate effectiveness against plans.
- Coached team members to achieve revenue targets through motivation and development.
- Collaborated with clients to identify their needs.
- Maintained sales and activity records, submitted by account managers.
- Identified new markets by researching potential customers' buying patterns.
- Delivered training sessions to enhance skills and selling techniques of professionals.
- Managed daily operations, ensuring strong client relations and team performance.
- Worked closely with our Research and Development team to support new product development and existing product redesigns.
- Conducted individual account manager reviews to determine training needs and improve sales performance.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Cultivated strong professional relationships with key clients to drive long-term business development.
- Led team of sales professionals in all aspects of customer relationship management including prospecting, qualifying, negotiating, closing, pricing and account management.
- Built sales forecasts and schedules to reflect desired productivity targets.
Education
Certificate - Human Resources Training
McGill University
Montreal, QCCertificate - Executive Leadership Experience
McGill Executive Institute
Montreal, QCCertificate - Women Entrepreneurs and Leaders program
McGill Executive Institute
Montreal, QCCertificate - Influence And Assertivness
McGill Executive Institute
Montreal, QCSkills
- Sales strategy and business development
- Market analysis and performance benchmarking
- Team coaching and leadership
- Client collaboration and engagement
- Contract negotiation and account management
- Problem solving and analytical thinking
- Customer relationship management and service
Affiliations
- Travel, gardening and volunteering with local mental health associations
Languages
English
Professional
French
Professional
Timeline
Sr VP Sales & Marketing
Hardt Equipment Manufacturing
05.1991 - 08.2023
Certificate - Human Resources Training
McGill University
Certificate - Executive Leadership Experience
McGill Executive Institute
Certificate - Women Entrepreneurs and Leaders program
McGill Executive Institute
Certificate - Influence And Assertivness
McGill Executive Institute
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