Lori Parker
Utterson,ON
Summary
Successful Executive Assistant and Ticket Sales Leader with over20+ years experience in the sports and entertainment industry with key accomplishments in event management, strategic planning, project support, customer relationship management and executive administration. A winning history of building solid client relationships and service programs, driven by passion, customer support and discretion. With an entrepreneurial and innovative approach, continually pursuing new opportunities to drive business growth and excellence. A customer activist, skilled at cultivating relationships through positive rapport and engagement to fuel relationships and client loyalty.
Overview
35
35
years of professional experience
Work History
Sole Proprietor
FIRSTCLASS GROUP TICKETS
11.2017 - Current
- In 2017, I launched FirstClass Group Tickets as there was a need to service international promoters and Canadian venues by garnering sales within the group marketplace.
- Through research and analytics, I strategically aligned the business in major markets across Canada attracting 15% of net ticket sales and managing $2M in group sales revenue.
- FirstClass Group Tickets quickly became recognized as an industry leader continually surpassing revenue targets.
- Nurtured key relationships with leading clients and external partners including event promoters, box office managers, resulting in repeat business and referrals.
- Established and executed dynamic sales strategies for flagship events, most notably WWE, Disney on Ice, PAW Patrol, Harlem Globetrotters, Stars on Ice and Cirque du Soleil.
- Collaborated with promoters to help shape best ticket pricing strategies to influence and fuel ticket sales targets.
Team Member | Seasonal
WINDERMERE GARDEN CENTRE
04.2024 - Current
- Performed daily greenhouse operations, including planting, watering, pruning, and pest management to ensure healthy plant growth while assisting customers with plant selection and care advice, fostering a positive and educational shopping experience.
Post Office Assistant | On-Call
CANADA POST
02.2024 - Current
- Provide exceptional customer service by assisting customers with postal transactions through POS system, product inquiries, and service needs to ensure accuracy and adherence to postal regulations.
Box Office Ticket Seller | Part-Time
TRIBUTE COMMUNITIES CENTRE
09.2013 - 04.2019
- Processed ticket sales and handled customer inquiries efficiently through in-person and phone channels.
- Provided detailed information on events, seating availability and pricing to assist customers in making informed purchasing decisions.
- Handled cash, debit, credit card transactions and ticket reconciliations with accuracy and attention to detail.
Executive Assistant | Group Sales Coordinator
ROGERS CENTRE
01.1990 - 10.2017
- With over20+ years experience as an Executive Assistant to members of the Senior Leadership Team and the dedicated Group Sales Coordinator for Canada's largest entertainment venue, I professionally managed key administrative tasks, event ticket sales, project management and event coordination.
- My reputation for superior customer service, integrity, and efficiency cultivated strong professional relationships with promoters and clients to drive long-term business success.
- Prioritized and multi-tasked key projects in a busy, demanding, and fast-paced environment consistently exceeding expectations and deadlines.
- Worked collaboratively across the senior leadership team to forge cohesion and communication to ensure seamless event execution.
Education
Certificate - Executive Administration
Sheridan College
Oakville04.1985
Skills
- Customer Service Management
- Event Management
- Strategic Planning
- Data Research Analysis
- Administrative Support
- Team Leader
- Ticket sales management
Timeline
Team Member | Seasonal
WINDERMERE GARDEN CENTRE
04.2024 - Current
Post Office Assistant | On-Call
CANADA POST
02.2024 - Current
Sole Proprietor
FIRSTCLASS GROUP TICKETS
11.2017 - Current
Box Office Ticket Seller | Part-Time
TRIBUTE COMMUNITIES CENTRE
09.2013 - 04.2019
Executive Assistant | Group Sales Coordinator
ROGERS CENTRE
01.1990 - 10.2017
Certificate - Executive Administration
Sheridan College
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