Lori Landry
Mississauga,ON
Summary
Accomplished Chief Marketing Officer with a proven track record at Sun Life Global Investments, demonstrating strategic thinking and exceptional people leadership. Spearheaded rebranding initiatives and developed award-winning marketing strategies, significantly enhancing brand awareness and exceeding sales targets. Expert in fostering relationships and leveraging communications for business growth. Creative marketing executive well-educated in web-based advertising, data analysis and publication marketing. Highly-motivated visionary with 20 years of experience in developing highly successful and award-winning marketing programs and advertising campaigns. High-achiever with moral character and integrity recognized for utilizing diverse marketing methods and tactics.
Overview
34
34
years of professional experience
Work History
Chief Marketing Officer
Sun Life Global Investments
06.2010 - 04.2020
- Launched the investment management business for Sun Life as Head of Marketing and Institutional Business
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
- Delivered consistent growth in key performance indicators by continuously refining marketing strategies based on analytics.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Directed corporate rebranding efforts to align with company vision and mission statement.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
Vice President, Marketing
Sun Life Financial
02.2008 - 04.2010
- Led a team of 140 marketing staff for all lines of business for Sun Life in Canada
- Enhanced company reputation by executing successful public relations efforts and maintaining strong media relations
- Built and launched a unified customer experience for all Sun Life clients
- Sat on the Canadian Executive Team
VP Client Relationships, Sales and Marketing
Sun Life, Group Retirement Services
09.2003 - 03.2008
- Led three distinct areas of Group Retirement Services including all mastering staff, client relationship executives CRE) and business development directors for the invitational (pension fund) business
- Exceeded sales targets consistently during tenure
- Developed award-winning marketing strategies that supported the sales staff and CREs
Editor
Rogers Communications, Benefits Canada Magazine
05.1986 - 08.2003
- Held a number of writing positions in my 17-year publishing career at Rogers, including editor of Benefits Canada and the Canadian Investment Review.
- Specialized in financial journalism, specifically the institutional investment industry and financial advisor market
Education
Bachelor of Arts - English And Communications
Wilfrid Laurier University
Waterloo, ON05.1986
Skills
- Strategic Thinking
- Creativity
- People Leadership
- Relationship Building
- Communications
Additional Information
- Board Member of IFSE Institute (affiliate of IFIC) the Institute for Financial Services Education
- Advisory Board Member, Faculty of Arts, Wilfrid Laurier University
- Founding Board Member, WISE (Women in Sports and Entertainment)
- Advisory Board Member, Benefits Canada magazine
Timeline
Chief Marketing Officer
Sun Life Global Investments
06.2010 - 04.2020
Vice President, Marketing
Sun Life Financial
02.2008 - 04.2010
VP Client Relationships, Sales and Marketing
Sun Life, Group Retirement Services
09.2003 - 03.2008
Editor
Rogers Communications, Benefits Canada Magazine
05.1986 - 08.2003
Bachelor of Arts - English And Communications
Wilfrid Laurier University
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