Summary
Overview
Work History
Skills
Timeline
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Lori Grevstad

Winnipeg,MB

Summary

PROFESSIONAL SUMMARY:

A thoughtful leader who communicates clear work expectations and company vision.
Adept at building relationships with internal and external stakeholders to foster collaboration.
Passionate about leveraging data-driven insights to improve organizational efficiency.

Overview

19
19
years of professional experience

Work History

Associate Director Marketing Operations & Strategic Initiatives

Parian Logistics
03.2023 - Current
  • Coordinates cross-functional projects among various departments within the organization (creation of Functional Specification Document (FSD); attend status calls; seeks solutions to roadblocks; review and approve Statements of Work; work with users to ensure buy-in and training of new tools)
  • Ensures QA Lead & analysts perform conclusive & comprehensive UAT for numerous projects (site improvements, re-platforming to Salesforce Reference Architecture, 3rd party platform integrations)
  • Liaises with Service Integration team to prioritize monthly sprints of support tickets (Salesforce Commerce Cloud, Salesforce Market Cloud) and ensures UAT is completed on multiple site instances, adhering to sprint schedule, and remaining within budget
  • Coordinated re-launch of evergreen email journeys (Welcome, Birthday, Re-engagement, Win-back) for 5 brands, including seasonal content updates, monitoring of promotional offers and on-going reporting of KPIs
  • Cultivates relationships with key stakeholders, including board members, executive leadership, and external partners
  • Led product rate & review amplification project for 4 brands (submission form, review reminder emails, Product Details Page layout, executive reporting, contest launch & maintenance)
  • Refined development of Voice of Customer (VOC) dashboard, combining multiple data sources and improving data collection (Google location reviews, post-purchase surveys, product reviews) for 5 brands
  • Fosters team abilities and cohesion; empowers strong teams; fosters individual goals and abilities
  • Oversees the recruitment and selection process for new team members
  • Aligns reporting requests from multiple brands with team skillset and capacity
  • Coordinates demo & training sessions for launches of new platforms (Smartlook, Stylitics, Yieldify, Bazaarvoice)

Director of Ecommerce

Warehouse One, Bootlegger
08.2021 - 03.2023
  • Monitored performance metrics such as traffic, page views, orders placed, revenue generated to measure success of e-commerce strategies
  • Provided reporting and insights to executives and stakeholders, accompanied by recommendations on how to improve Key Performance Indicators (traffic, conversion rate, average order value, units per transaction)
  • Designed strategies for optimizing checkout process flow and minimizing cart abandonment rate
  • Ensured quality assurance by regularly auditing website functionality and accuracy of product information displayed online
  • Created and maintained relationships with key stakeholders in the organization to ensure successful e-commerce initiatives
  • Oversaw development of new features for the e-commerce platform, ensuring compliance with industry standards
  • Proposed promotional events to drive profitable revenue and meet inventory plans
  • Provided guidance and mentorship for junior-level team members, leading to their growth and advancement
  • Troubleshot minor problems and reported larger technical issues to 3rd party developer team

Manager of Ecommerce

Warehouse One
11.2015 - 04.2021
  • Managed day-to-day Ecommerce business operations including building customer support team of two, fulfillment team of 8 and technical maintenance of the site
  • Collaborated with marketing, store operations, and merchandising teams to enhance the online shopping experience and overall customer journey
  • Set standards for merchandising and categorization of the website, resulting in increased session length and improved customer journey flow
  • Worked with Service Integration provider to prioritize bug fixes and new functionality implementation within monthly sprints
  • Re-platformed website from Magento to Salesforce Commerce Cloud
  • Led implementations for numerous marketing and Ecommerce platforms (Salesforce Marketing Cloud, Bazaarvoice Rate & Reviews, Brightedge)
  • Participated in discovery sessions to select a new email marketing platform
  • Established Standard Operating Procedures (SOP) for Customer Service team, including email templates, escalation resolution, return process, Business Interruption events (such as store closures due to weather events or break-ins, and Canada Post strikes)
  • Grew fulfillment team from one to eight and established operational processes such as inventory receiving, picking/packing of ecommerce orders, processing of returns

Merchandise Planner

Ricki's
02.2006 - 10.2014
  • Developed and maintained a comprehensive merchandise plan ($20 million in revenue) to ensure product availability, maximize sales potential, and optimize inventory levels
  • Analyzed the effectiveness of promotional campaigns and provided recommendations for improvement when necessary
  • Generated weekly and monthly reports that tracked sales performance against budgeted goals, including the creation of a macro-based report that increased efficiencies by 40% within the greater planning team
  • Demonstrated strong analytical and communication skills during weekly, monthly, and quarterly meetings, including open-to-buy reviews/projections and post-mortems
  • Actively liaised with all levels of management and breadth of organization during cross-functional team meetings (Visual Set-up presentations; Direct-to-Store activity; Open-to-Buy and Executive meetings)
  • Developed strategies for clearance items to reduce overstock quantities without compromising margins
  • Utilized various software systems for forecasting demand patterns and managing inventory levels efficiently – ERP (Aptos), Arthur Planning, Excel
  • Developed Assortment Plans to assist Buyers' commitment to inventory & sales plans
  • Executed ongoing analysis of size performance of over 50 products, and implemented changes where needed
  • Chosen to participate in a Succession Program which resulted in exposure to and gaining insights at a broader level of the business

Skills

  • Team Collaboration and Leadership
  • Adaptability
  • Effective Communication
  • Organizational Skills
  • Decision-Making
  • Critical Thinking
  • Project Management
  • Coaching and Mentoring
  • Performance Evaluations
  • Analytical Thinking

Timeline

Associate Director Marketing Operations & Strategic Initiatives

Parian Logistics
03.2023 - Current

Director of Ecommerce

Warehouse One, Bootlegger
08.2021 - 03.2023

Manager of Ecommerce

Warehouse One
11.2015 - 04.2021

Merchandise Planner

Ricki's
02.2006 - 10.2014

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Lori Grevstad