Summary
Overview
Work History
Skills
Languages
Timeline
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Lori Emslie

Kamloops,Canada

Summary

Results-driven professional with over 20 years of experience in business development, sales, finance, training, credit/risk analyst, and customer relationship management in the commercial heavy equipment sector. Expertise in identifying client needs and delivering customized solutions that foster long-term relationships. Proficient in credit presentation, transaction closing, and risk assessment, with a track record of developing effective sales strategies that enhance repeat and referral business. Highly organized and focused on achieving business objectives through exceptional service and strategic partnerships.

Knowledgeable with strategic vision and extensive background in driving organizational growth and operational efficiency. Led transformative initiatives that streamlined processes and fostered innovation across diverse industries. Demonstrated leadership and strategic planning skills, consistently leveraging analytical thinking and problem-solving abilities to achieve corporate goals.

Experienced executive prepared for leadership roles with strong focus on strategic vision, operational excellence, and driving growth. Expertise in team collaboration, navigating complex challenges, and delivering impactful results. Skilled in financial management, strategic planning, and stakeholder engagement. Highly adaptable and reliable, excelling in dynamic environments.

Overview

24
24
years of professional experience

Work History

CEO & Founder

Cheval Noir Consulting Inc.
01.2021 - Current
  • Founded and lead a consulting firm specializing in equipment financing and client solutions.
  • Built strategic vendor and lessee relationships, developing tailored funding and credit solutions.
  • Deliver exceptional service while working independently and on-site, ensuring client satisfaction.
  • Managed lease applications, credit analyses, and funding processes with meticulous diligence.
  • Provide Sales Finance training for dealerships
  • Consulting services for business owners seeking guidance.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.
  • Established new revenue streams by identifying market opportunities and launching innovative products or services.
  • Fostered strong relationships with industry partners to expand business opportunities.

Senior Account Manager

CWB National Leasing Inc.
01.2016 - 01.2021
  • Achieved monthly and annual sales targets through innovative strategies and strong vendor-client relationships.
  • Managed full lease application process, including credit analysis, rate setting, and funding coordination.
  • Negotiated favorable contract terms with suppliers to enhance client satisfaction.
  • Developed tailored solutions for vendors and end-users, demonstrating strategic sales expertise.
  • Maintained up-to-date knowledge of marketplace trends to inform decision-making.
  • Delivered exceptional customer service while operating independently from a home office.
  • Fostered lasting customer relationships through effective communication and timely responses.
  • Negotiated favorable contract terms with suppliers/vendors on behalf of clients while maintaining strong relationships with them at the same time.
  • Attended monthly sales meetings and quarterly trainings to enhance skills and performance.

Commercial Finance Manager/Senior Credit Risk Analyst

Woodland Equipment Inc.
01.2013 - 01.2016
  • Established fully functional finance office supporting five branches.
  • Developed relationships with over 20 lenders, managing profiles and negotiating terms.
  • Prepared credit packages, overseeing approvals, documentation, and funding processes.
  • Collaborated with President and Sales Team to streamline sales process.
  • Formulated pricing strategies enhancing profitability while ensuring customer satisfaction.
  • Executed targeted sales campaigns, boosting revenue from existing clientele.
  • Negotiated contracts with suppliers securing favorable terms for organization.
  • Enhanced financial reporting accuracy by streamlining processes.

Sr. Account Manager (BC Region)

Mercado Capital Corp.
01.2011 - 01.2012
  • Cultivated new relationships with equipment vendors and end-users through cold calling and referrals.
  • Maintained open communication with clients throughout the credit approval process.
  • Utilized industry experience to expand the lessee customer base within the territory.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.
  • Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
  • Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Developed long-lasting client relationships by providing exceptional customer service and support.
  • Developed deep knowledge of customer businesses and relationship to company objectives.
  • Leveraged industry knowledge to provide expert guidance on pricing, promotions, and product offerings for clients'' specific needs.
  • Regularly updated sales forecasts based upon current pipeline status/anticipated deal closures, allowing for accurate resource allocation/planning within the organization.
  • Increased revenue for the company through strategic upselling and cross-selling initiatives.
  • Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
  • Expanded market share by identifying new business opportunities and securing high-value accounts.
  • Contributed to team objectives in fast-paced environment.
  • Built diverse and consistent sales portfolio.
  • Stayed current on company offerings and industry trends.
  • Contributed to event marketing, sales and brand promotion.

Director of Marketing and Corporate Relations

DFS Executive Resources Inc.
01.2009 - 01.2011
  • Represented the company in meetings with corporate clients and managed presentations.
  • Developed and executed the Corporate Marketing Plan, promoting consulting services and products throughout Canada and the USA.
  • Maintained existing client portfolios and established new corporate relations.

Commercial Account Manager

Patron West Inc
01.2005 - 01.2009
  • Facilitated equipment dealership and end user transactions and documentation within the BC Interior Region.
  • Prospected new potential customers through direct selling, networking, and referrals.
  • Worked closely with central credit to develop credit solutions, prepare applications, and perform financial statement analyses.

Commercial Finance & Credit Manager

Cookson Motors Ltd.
01.2001 - 01.2005
  • Oversaw dealership’s F&I business operations, facilitating financing and closing deals while promoting insurance products.
  • Managed accounts payable and receivable, ensuring financial stability through effective delinquency rate maintenance.
  • Developed collection strategies, handled repossessions, and minimized losses for company finances.
  • Supported Sales & Leasing department in policy development, enhancing customer retention and financing solutions.
  • Created and enforced Policy & Procedures Manual, streamlining processes for improved efficiency.
  • Negotiated payment plans with delinquent customers to maintain relationships while minimizing losses.
  • Conducted creditworthiness evaluations using financial statements and credit reports to inform lending decisions.
  • Participated in internal audits to ensure compliance with corporate guidelines in credit management activities.

Skills

  • Adept at understanding client emotions and perspectives
  • Experienced in effective negotiation strategies
  • Market research and prospecting expertise
  • Disciplined approach to integrity
  • Customer-centric approach
  • Crisis management
  • Relationship and team building
  • Business development
  • Analytical and critical thinker
  • MIssion and vision
  • Consulting
  • Account management
  • Cross-functional collaboration
  • Process improvement

Languages

English

Timeline

CEO & Founder

Cheval Noir Consulting Inc.
01.2021 - Current

Senior Account Manager

CWB National Leasing Inc.
01.2016 - 01.2021

Commercial Finance Manager/Senior Credit Risk Analyst

Woodland Equipment Inc.
01.2013 - 01.2016

Sr. Account Manager (BC Region)

Mercado Capital Corp.
01.2011 - 01.2012

Director of Marketing and Corporate Relations

DFS Executive Resources Inc.
01.2009 - 01.2011

Commercial Account Manager

Patron West Inc
01.2005 - 01.2009

Commercial Finance & Credit Manager

Cookson Motors Ltd.
01.2001 - 01.2005

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Lori Emslie