Lori Armitage
Toronto,ON
Summary
Forward-thinking and results-driven sales leader with more than 20 years of experience in partnership development, account management and relationship management. Self-directed leader with talents in diversifying networks, product offerings and pricing strategies to drive growth with value-added solutions. Consistently driven to increase sales revenues. A high-energy, hands-on sales leader with the ability to teach, mentor and motivate team members resulting in high performance results year over year. A 5 Time Sales Award Winner who was recognized as 1 of the Top 50 "Most Inspiring Employees" Globally for SCA. Co-Author of Women Let's Rise - written to inspire women to power up, step out; empower and encourage one another to thrive and lead.
Overview
21
21
years of professional experience
Work History
Regional Sales Manager - Eastern Canada
Essity Professional Hygiene
10.2010 - Current
- Consistently achieve regional sales objectives by coordinating and motivating the sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Develop and maintain positive relationships with Distributor Partners and end customers in assigned territories
- Contact key accounts regularly; routinely re-assessing needs and resolving conflicts.
- Participate in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Collaborating with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Generate detailed sales reports and forecasts to analyze performance and track progress (CRM/Power Bi).
- Manage a team of 10 regional sales representatives and consistently achieve and exceed sales targets. (Won District of the Year 3xs)
- Model strong negotiation skills to help team members close deals with end customers and distributors.
- Introduced cost-saving initiatives to reduce profit losses and increase profit margins for both Essity and our distributor partners (SSS, Kill or Cure and Project Aurora).
- Achieve sales goals and margin targets by cultivating and securing new customer relationships.
- Consistently exceed sales quotas and increase profitability through effective sales strategy and business planning.
- Evaluate competitive products and prices against current market pricing and devise strategies to achieve profit and sales targets.
- Manage key accounts (Bunzl, Swish, Dissan, Staples, Imperial Dade) to retain existing relationships and grow share of wallet.
- Implemented systems and procedures to increase sales and sales efficiency (built and launched dCAP with the Sales Force Effectiveness Team)
- Resolve problems with high-profile/strategic customers to maintain relationships and improve customer retention.
- Collaborate with upper management to implement continuous improvements and exceed team goals.
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team. (Team has won Sales rep of the year 7xs, ECAM of the Year)
- Hold one-on-one meetings with sales team members to identify selling hurdles and offer insight into best remedy.
- Compile and analyze data to determine approaches to improve sales and performance.
- Engage in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Prepare sales presentations for clients showing success and credibility of products while improving product mix and profitability. (ie. Profit Presentations, Dade Launch)
- Enhance profitability by developing pipelines utilizing marketing and sales strategies. (5 Year Plan)
- Collaborate cross-functionally with Marketing, Pricing, and other Regional teams (Sales Excellence) to maintain consistent message and experience.
- Drove sales by developing multi-million dollar contract sales (Good Life/Cineplex)
- Executed successful marketing campaigns to generate new business and expand customer base.
- Manage budgets to confirm proper use of resources and maximize profitability.
- Original Member of the Sales Advisory Council driving CRM improvement initiatives and providing insight on sales force efficiency
Territory Manager
Essity Professional Hygiene
11.2002 - 10.2010
- Established successful account relationships by building rapport and maintaining consistent communication.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Researched competitor activity and used findings to develop sales growth strategies.
- Consistently achieved and exceeded sales goals and growth targets by cultivating and securing new customer relationships.
- Attended trade shows and industry events to promote company products and services.
- Cultivated relationships with key accounts in territory and provided support to drive customer retention and satisfaction
- Spearheaded successful sales strategies for existing and new products across specified territory.
- Conducted regular market analysis to identify new opportunities for territory sales growth.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
- Trained and mentored sales representatives in sales techniques and strategies.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Trained and mentored DSR sales representatives in sales techniques and strategies.
- Built relationships with distributor partners and end customers to establish long-term business growth.
- Managed accounts to retain existing relationships and grow share of wallet.
- Prepared sales presentations for distributors and end users showing success and innovation of products.
Education
Bachelor of Arts - Sociology
University of Guelph
Guelph, ONCourse - Marketing Management
Sheridan College Institute of Technology And Advanced Learning
Oakville, ONSkills
- Account Management
- Sales Expertise
- Strategic Planning
- Goals and Performance
- Revenue Generation
- Product Knowledge
- Negotiation Expertise
- Business Development
- Distribution Expansion
- Strategic Account Management
- Employee Management
- Team Building
Languages
English
Timeline
Regional Sales Manager - Eastern Canada
Essity Professional Hygiene
10.2010 - Current
Territory Manager
Essity Professional Hygiene
11.2002 - 10.2010
Bachelor of Arts - Sociology
University of Guelph
Course - Marketing Management
Sheridan College Institute of Technology And Advanced Learning
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