Lorelle Holowaty-Halderman

• Created and orchestrated events, sales, marketing solutions & fundraising events for personal and business clients.
• Partners inclusive of Suncor Energy, Toronto Maple Leafs, Professional Bull Riders, Medicine Hat Speedway and World Professional Chuckwagon Association.
• Generated revenues yearly and effectively capitalized on industry growth.
• All administrative duties including invoicing and contracts for partnerships.
• Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
• Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
• Expanded business into new markets (locally and provincially).
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

• Managed administrative and staff coordination, marketing, fundraising event creation/implementation, and vendor relations for the Medicine Hat branch of the corporation.
• Spearheaded the highest fundraising effort in the company's history for 2 consecutive years.
• Handled sensitive information discreetly, maintaining strict confidentiality at all times as required by company policy or legal regulations.
• Maintained personnel records and updated internal databases to support document management.
• Provided exceptional customer service to both internal and external stakeholders through prompt response times and thorough issue resolution efforts.
• Coordinated company events and meetings to foster teamwork and boost employee morale.

BUILDING CONTRACT TAKEN OVER BY CITY OF MEDICINE HAT

• Executed end-to-end marketing and sales efforts for the venue, including fundraising, B2B sales, advertising, client relations, and strategic planning.
• Developed and managed incentives, strategic ad budgets, and marketing collateral for events.
• Collaborated with General Manager and team on strategic vision and planning.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Monitored trends in social media, industry, and competitive landscape to create new material.
• Met with vendors to assess products, inquire about services and negotiate pricing.
• Designed and implemented advertising and public relations activities.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.

CONTRACT POSITION

• Managed fundraising, marketing, business development, and event strategies for the municipality, focusing on tourism growth and cultural activities.
• Developed strategic plans for the community and collaborated with First Nations partners.
• Led the creation of effective marketing materials and press releases.
• Aided upper-level leaders by completing budgets and marketing reports for executive action planning.
• Developed an implemented new website.
• Implemented customer feedback mechanisms to gather insights, using this information to guide strategic planning and decision-making.

SOLD BUSINESS 2017

• Founded and grew a promotional products and clothing business across Saskatchewan and Alberta.
• Boosted brand visibility and revenue through innovative advertising, marketing, and networking techniques including fundraising.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Oversaw administration, accounting functions, purchasing, and biweekly payroll to handle financial needs.
• Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
• Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.

• Ensured Corporate wireless needs of existing Oil & Gas customer base were met through market & individual company research.
• Expanded B2B sales and marketing efforts in Southern Alberta, increasing brand awareness and revenue.
• Fostered strong networking and public relations skills to enhance customer satisfaction and retention.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

• Achieved revenue growth through creative promotional and marketing techniques for the Classified section of a newspaper publication and website.
• Created, managed, and executed business plan and communicated company vision and objectives to motivate my team.
• Anticipated financial impact from operational issues and worked with leadership to develop solutions.
• Spearheaded recruitment and hiring process and compiled training materials for new and existing team members.
• Communicated with customers and vendors positively with particular attention to problem resolution.
• Successfully managed organizational change initiatives, minimizing disruptions to daily operations while achieving desired outcomes.
• Fostered a culture of continuous improvement by encouraging employee input on process optimization efforts.