London Alexander

• Handled cash, practiced customer service, sales, assisted the purchases of seasonal collections.

-Design seasonal collections, market, source fabrics and materials, organize photoshoots, ensure production quality control, handle invoices and finances, stock and inventory, trend forecasting, managing and organizing a team.

-www.londonalexander.ca

-https://strike-mvmnt.ca

-Designed 2 collections for Strike Movement

• Lead by Sean Pettit Red Bull Pro Skier

• Elevated company reputation through consistent delivery of high-quality outerwear.
• Managed campaigns with specific focuses in order to meet customer needs and creative vision of the company.

-Co-Started Parry Athletics Inc.

-Key Role: Design + Manufacturing + Logistics

-Major Shareholder in the company

-https://parryathletics.com

• Manage multiple design projects simultaneously, ensuring timely delivery within budget constraints.
• Develop innovative design concepts for improved brand recognition and customer engagement.
• Establish design guidelines to maintain brand consistency across all platforms and touchpoints.

• Supported the design team by preparing print-ready files and coordinating with product development team and merchants.
• Conducted market research to understand trends and customer preferences.
• Assisted with technical drawings for Designers and Senior Designers
• Reported directly to Senior Designer.

• Used Adobe Creative Suite to sketch seasonal deigns.
• Reported directly to Senior Designer
• Trend Research, Sew Mock Ups
• Work with x-functional partners on key business needs for the menswear design division.

• Collaborated with merchandising teams for cohesive product line development and increased sales.
• Improved prototype approval rates by providing clear direction and feedback during sample development stages.
• Presented design concepts in clear and compelling ways, securing buy-in from key stakeholders and clients.
• Enhanced brand image by developing innovative and on-trend apparel designs.
• Mentored junior designers, fostering a collaborative team environment and enhancing overall design quality.
• Selected fabrics, patterns and trims to use in final designs and meet desired aesthetics and quality standards.

• Created engaging presentations showcasing design work for client pitches, winning numerous high-value designs for the company.
• Evaluated project scope and development schedule, and collaborated closely with x-functional partners to establish key products.
• Incorporated design changes based on feedback from project teams.
• Optimized project workflows, leading to reduced turnaround times and increased productivity.
• Direct report for: Design assistant, Junior Designer, and Designer positions

• Collaborated with merchants and merchandise assortment line plan that aligns with current/future market trends and customer preferences.
• Manage core and seasonal ideation for the train and hike assortment.
• Developed a strong team culture through mentorship, training, and performance evaluations.
• Boost store performance with key design ideas brought to life with campaigns and promotional events to attract new and existing customers.
• Draft core and seasonal overview for designs to be implemented into the apparel line.
• Analyze sales trends to identify popular products and optimize design placement.
• Collaborate with other department managers to develop cross-promotional initiatives that increased overall store revenue.
• Team reporting structure: Design Assistants, Junior Designer, Designer, Senior Designer report into the Design Manager
• Evaluated employee performance and conveyed constructive feedback to improve skills.

• Manage day-to-day business operations for https://www.innisspearlgroup.com
• We build brands from the ground up, starting with mission, vision and positioning, infusing those fundamentals into logo design, visual identity, and brand guidelines.
• Our products include garments of all types – tops, bottoms, sweaters, jackets, socks, denim, woven and knits. We’ve even developed custom tennis balls.
• Develop and maintained strong relationships with clients, resulting in repeat business and referrals.
• Oversee daily operations, ensuring all tasks are completed accurately and efficiently by team members.
• Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
• Notable Client List:

-https://nyfw.com

-https://mambaandmambacita.org

-https://shop.barrys.com

-https://mejuri.com/ca/en

-https://investor.endeavorco.com