Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

LOLA AKINTOYE

London,Canada

Summary

Multidisciplinary professional with a strong foundation in Marketing, Business Analysis, and real-world experience in account support and customer-facing roles. Currently completing a co-op placement at CARFAX, contributing to data-driven decision-making and operational accuracy. Demonstrated ability to drive customer engagement, support business growth, and communicate effectively with stakeholders. Proven experience in CRM tools, retail sales, and cross-functional collaboration. Passionate about building relationships and delivering value in every client interaction.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Data Mapper (Co-op/Internship)

CARFAX Canada
05.2025 - Current
  • Support dealer and partner data integrity by validating and mapping datasets for automotive listings.
  • Collaborate with internal stakeholders to ensure seamless integration and accurate reporting.
  • Contribute to the operational success of CARFAX’s dealer products by maintaining high data quality standards.
  • Apply analytical skills to spot trends and inconsistencies, enabling proactive resolution.

Sales Associate (Part-Time)

Rexall Pharmacy
10.2024 - 04.2025
  • Delivered exceptional customer service in a fast-paced retail environment, assisting clients with purchases and inquiries.
  • Built rapport with regular customers, contributing to customer retention and satisfaction.
  • Processed transactions accurately, maintained stock levels, and supported store promotional efforts.
  • Demonstrated adaptability and communication skills, balancing customer needs with operational efficiency.

Junior Business Analyst

Libra Insurance Brokers
03.2023 - 04.2024
  • Identified process inefficiencies and helped reduce operational costs by 10%.
  • Created Power BI dashboards and reports to support decision-making and performance tracking.
  • Supported the CRM system implementation by documenting workflows and capturing requirements.
  • Monitored KPIs to assess the impact of new business initiatives.

Marketing Coordinator (Contract)

LatFun Resources Ventures
09.2022 - 02.2023
  • Executed multi-channel digital campaigns that grew engagement by 15%.
  • Conducted audience analysis and adjusted content strategies to boost lead generation by 10%.
  • Managed brand presence on social media, increasing following and awareness by 25%.
  • Reported on campaign results and optimized performance through analytics tools.

Education

Graduate Certificate - Business Analysis

Fanshawe College
London, ON
07.2025

Graduate Certificate - Marketing Management

Fanshawe College
London, ON
04.2024

Bachelor of Arts - English (Linguistics)

Kwara State University
Nigeria
09.2022

Skills

  • Customer and client management – relationship building, customer support, upselling
  • Sales and marketing – campaign execution, brand communication, social media content
  • Business analysis – data reporting, KPI monitoring, stakeholder engagement
  • Tools and platforms – Salesforce, Excel, Power BI, Tableau, Google Analytics, Airtable, Canva
  • Soft skills – communication, teamwork, problem solving, adaptability, goal orientation
  • Ability to work independently, and prioritize multiple tasks
  • Ability to persuade and influence others through demonstrated product knowledge
  • Experience with the Salesforce CRM tool

Certification

  • Salesforce CRM – February 2024
  • Tableau – December 2024
  • Digital Marketing Simternship – March 2024
  • IIBA Member – August 2024

References

References available upon request.

Timeline

Data Mapper (Co-op/Internship)

CARFAX Canada
05.2025 - Current

Sales Associate (Part-Time)

Rexall Pharmacy
10.2024 - 04.2025

Junior Business Analyst

Libra Insurance Brokers
03.2023 - 04.2024

Marketing Coordinator (Contract)

LatFun Resources Ventures
09.2022 - 02.2023

Graduate Certificate - Business Analysis

Fanshawe College

Graduate Certificate - Marketing Management

Fanshawe College

Bachelor of Arts - English (Linguistics)

Kwara State University
LOLA AKINTOYE