Liz Venderbos
Winnipeg,Canada
Summary
Experienced with strategic sales planning, consistently identifying and capitalizing on market opportunities. Utilizes data-driven insights to inform decision-making and drive sales performance. Track record of cultivating strong client relationships and leading teams to achieve ambitious sales targets.
Overview
20
20
years of professional experience
Work History
Director of Sales
Viscount Gort Hotel
01.2007 - 06.2007
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Expanded customer base by targeting untapped markets through innovative lead generation tactics and follow-up mechanisms.
Senior Sales Consultant
Bergen Gardens
09.2023 - Current
- Utilized CRM software to track leads, monitor progress, and maintain accurate records of all client interactions.
- Generated new business through effective prospecting, telemarketing, territory planning and relationship building.
- Boosted sales revenue by developing and implementing effective sales strategies.
- Provided high level of tailored service to each and every customer, which helped to build lucrative, lasting partnerships.
- Spearheaded initiatives aimed at improving internal processes for increased productivity among team members.
- Produced sales and team productivity reports for analysis, forecasting and improvement-related objectives.
- Identified and resolved issues regarding sales and business strategy.
- Exceeded customer requirements with accurate and deliverable solutions.
- Built and cultivated relationships with customers and turned prospective leads into happy clients by returning messages quickly and answering questions truthfully.
Sales Consultant
The Wellington by Revera
06.2022 - 09.2023
- I am the Sales Consultant for the Wellington selling suites to new residents coming into the independent living of Revera
- Streamlined sales processes to improve efficiency, leading to quicker deal closings and increased productivity.
- Generated increased sales revenue through effective lead generation and follow-up efforts.
Sales Manager
Virta Trading
08.2021 - 06.2022
- I was selling disposable gloves and masks to all lines of industries and built the business up with new clients across Western Canada
- Due to lack of business post covid I no longer had a position
Director of Sales
Clarion Hotel and Suites
07.2019 - 08.2021
- I have been working at the Clarion Hotel since July 2019 as the director of sales
- I have several staff that report to me and responsible for all avenues in the sales department including the budgeting
Community Sales Director
Atria Retirement
08.2018 - 07.2019
- Work closely with the Executive Director on staying at 100% occupancy
- Work closely with families and future residents to help find the best possible suite for their needs and budgets
- Western training mentor for the Western Region
- Working with new Sales Directors to set them up for success
- Working with budgets and P&L statements for the community
- Exceed the metrics set by the company to maintain the 100% occupancy
- Work out in the community to do lead generating for future residents
- Do several MOD shifts during the week and answering E Calls
- Creating new revenue streams for the community with being 100% occupied finding ways to increase the bottom line
- Continue after training to work with several communities in the West to help them increase their occupancy
- Maintaining the Customer Relationship Manager (CRM) system completely up to date with follow up and accurate notes on every lead
Director of Sales and Catering
Fort Garry Hotel
03.2018 - 06.2018
- Reason for leaving: Recruited to be their Director of Sales at iconic CP Hotel, however the succession plan was cancelled when the current Director reconsidered her retirement)
Director of Sales
Westmont Hospitality Group
12.2017 - 03.2018
- Property: Hilton Airport Suites, Winnipeg
- Asked to take this hotel on and hire Director of Sales
- 4 Direct Reports - catering manager, coordinator, sales manager, hired sales associations/corporate
- Focus on bringing corporate clients over to hotel - example: First Air - with business of $400-500,000 per year, 8 rooms a day every day, also StandardAero Airline
- GM - trying to replace this role - acting GM - working with him
- (Reason for Leaving: Previous Regional role filled, Recruited out to Fort Gerry Hotel)
Regional Sales Manager - Western Canada
Westmont Hospitality
05.2017 - 12.2017
- Properties: 20 properties in her portfolio
- Western Canada - quickly helped with hotels from Kelowna to Newfoundland
- Exceeded Sales Targets: $1,689,174.00 on a $ 1,000,000 Goal
- Role brought in key accounts as well as encouraged, instructed sales teams at various properties to 'engage' in sales from cold calling to determining the time right to F2F tactics and set sales cycles for new key accounts
- Sales tactics included cold calls, creative sales calls i.e
- Bringing microwave popcorn with note and business card 'just Popped In to say Hello', mentoring, training, icebreaker, gate keepers, upselling techniques
- Created loyalty at properties with encouraging value adds for Choice members - a thank you card in their rooms with a dollar scratch ticket and note: 'We're lucky to have you'- customer appreciation
- 6 Dotted Line Reports - Local Winnipeg property reported to me (6 sales), weekly travel to different properties - every 6-8 weeks per property rotation
- Taught sales teams how to find clients at competitors and shift competitive business
- (Reason for leaving: asked to take on the Hilton Airport Hotel and hire next Director of Sales)
Cluster Sales Director
Westmont Hospitality
08.2016 - 05.2017
- Properties: 3 - Hilton, Best Western, Delta - Regina
- Exceeded Sales Targets: $1,189,169.16 on goal of $750,000
- Mentoring 4 Sales managers
- Pre-establish sales quickly for underperforming Delta property by reigniting previous local clients -understanding their business needs with their conferences or training patterns re-established business quickly upon fresh reach outs
- Still uses 'Mining for Gold' learned from a past Travelodge conference and still to this day - searching for business online - using phone numbers - connects competitive information
- (Reason for leaving: Promoted to Regional Sales Manager)
National Account Manager
Drake International
07.2014 - 06.2016
- Business development for business to business services
- Brought 10-15 corporate accounts per year - Manitoba, Saskatchewan, NW Ontario
- (Reason for leaving: left for family/health reasons; called back by Westmont to take on 1-3 properties again)
Regional Sales Director, Western Region + NW Ontario
Westmont Hospitality
05.2011 - 07.2014
- Properties: 19 hotels including brands such as: Holiday Inn, Choice Hotel, Travelodge, Ramada
- Property in distress was the Quality Hotel in Regina - a tough sell with a poor reputation - Organized a sales blitz where 5 sales reps called and secured $30,000 in the sales book in 3 days
- Secured Sports tourism with sports teams booking their repeat tournament business for Quality Inn
- 2013 - Won Sales Incentive Trip to Whistler -it was a 'Dialing for Dollars' with clients and she booked the most business - against the other 8 to 10 regional sales managers
- Never missed a quarterly bonus
- Enjoys making sales presentations to inspire and encourage sales teams by giving hotels different ideas on how to close different markets of the business and be creative with marketing ideas - i.e
- Christmas Tree in one lobby was 'decorated' with small prizes for Choice Members and used as a loyalty perk - had sales use this to promote more members to sign up
Sales Manager
Canad Inns
01.2010 - 01.2011
Sr. Consultant
People First HR Services
01.2009 - 01.2010
Business Development Manager
Sandman Hotel
01.2007 - 01.2009
Sales Manager
Sheraton
01.2005 - 01.2007
Skills
- Sales training and leadership
- Revenue growth
- Sales funnel management
- Pipeline development
Languages
English
Full Professional
Dutch
Professional Working
Timeline
Senior Sales Consultant
Bergen Gardens
09.2023 - Current
Sales Consultant
The Wellington by Revera
06.2022 - 09.2023
Sales Manager
Virta Trading
08.2021 - 06.2022
Director of Sales
Clarion Hotel and Suites
07.2019 - 08.2021
Community Sales Director
Atria Retirement
08.2018 - 07.2019
Director of Sales and Catering
Fort Garry Hotel
03.2018 - 06.2018
Director of Sales
Westmont Hospitality Group
12.2017 - 03.2018
Regional Sales Manager - Western Canada
Westmont Hospitality
05.2017 - 12.2017
Cluster Sales Director
Westmont Hospitality
08.2016 - 05.2017
National Account Manager
Drake International
07.2014 - 06.2016
Regional Sales Director, Western Region + NW Ontario
Westmont Hospitality
05.2011 - 07.2014
Sales Manager
Canad Inns
01.2010 - 01.2011
Sr. Consultant
People First HR Services
01.2009 - 01.2010
Director of Sales
Viscount Gort Hotel
01.2007 - 06.2007
Business Development Manager
Sandman Hotel
01.2007 - 01.2009
Sales Manager
Sheraton
01.2005 - 01.2007
Similar Profiles
Andrea YoungAndrea Young
Board Member at Viscount Non-Profit HousingBoard Member at Viscount Non-Profit Housing
JORGE CORONADOJORGE CORONADO
Forklift Driver at Viscount Pooling SystemsForklift Driver at Viscount Pooling Systems
Noamaleniu Ah SamNoamaleniu Ah Sam
Production Worker at Viscount Pooling SystemProduction Worker at Viscount Pooling System
Sukhveer KaurSukhveer Kaur
Registered Nurse (Operation Room)-Full Time) at RG Stone Multispecialty HospitalRegistered Nurse (Operation Room)-Full Time) at RG Stone Multispecialty Hospital
Yan DengYan Deng
Founder at Winnipeg Parent-Child Club (Volunteer Initiative)Founder at Winnipeg Parent-Child Club (Volunteer Initiative)