LIVIA CONTE
Saint-Lazare,QC
Summary
Marketing professional with expertise in both traditional and digital marketing, as well as communication. Diverse experience reflects my commitment to specialization, adding value to my professional journey. Native Italian, bilingual in French, and fluent in English. Passionate about contributing my skills to new challenges and opportunities.
Overview
3
3
years of professional experience
Work History
Marketing and Communication Specialist
Doppio Malto
05.2023 - 11.2023
- Brand Identity and Branding: Developing and implementing marketing strategies to promote Doppio Malto brand awareness in the French market.
- Local Store Marketing (LSM): Developed targeted promotions and community events to drive foot traffic.
- Public Relations (PR): Managed media relations, crafted press releases, and coordinated press events.
- Social Media Management: Oversaw content creation, engagement, and advertising campaigns across platforms.
Customer Success Manager
Epresspack
01.2023 - 05.2023
- Client accounts: luxury and premium brands
- Collaborated with sales team to ensure seamless handoffs, resulting in smoother customer transitions.
- Managed a portfolio of key accounts, maintaining strong relationships and ensuring high levels of satisfaction.
E-Commerce & Digital Marketing Manager
Mauboussin
09.2021 - 09.2022
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
Digital Marketing Project Manager
Maisons du Monde
09.2020 - 08.2021
- Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Established partnerships with industry influencers to expand brand reach and credibility within target markets.
Education
MS Marketing And Communication in Luxury, Fashion And Beauty -
Paris School of Luxury
01.2021
Bachelor's Degree in Communication and Media -
Università Uninettuno
01.2020
Skills
- Marketing Communications
- E-reputation / E-commerce
- Market Research
- Email Marketing / Copywriting
- Customer Relationship Management
- Leadership and Collaboration
- Data Analysis: Google Analytics, KPIs
- Social Media Management
Languages
Italian
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
English
Professional Working
Timeline
Marketing and Communication Specialist
Doppio Malto
05.2023 - 11.2023
Customer Success Manager
Epresspack
01.2023 - 05.2023
E-Commerce & Digital Marketing Manager
Mauboussin
09.2021 - 09.2022
Digital Marketing Project Manager
Maisons du Monde
09.2020 - 08.2021
MS Marketing And Communication in Luxury, Fashion And Beauty -
Paris School of Luxury
Bachelor's Degree in Communication and Media -
Università Uninettuno
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