LISSETH ALEJANDRA TORRES
Hamilton,ON
Summary
Performance oriented Sales Leader offering exceptional record of achievement over 10 years career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
13
13
years of professional experience
Work History
Sales Pet Specialty Channel
NESTLÉ PURINA
03.2023 - 08.2024
- Visit and develop a customer portfolio, seeking opportunities with each client
- Deliver quality service and after-sales support
- Follow up on purchase orders, handle order entry, and manage current accounts
- Create new customer accounts
- Develop high-level execution at the point of sale
- Present, promote, and sell products using solid arguments to existing and prospective customers
- Provide customers with product information, sell sheets, pricing, and other relevant marketing materials
- Generate and follow up on business plans and strategic alliances with customers
- Use CRM (Join Us) and SAP.
Pharmaceutical Sales Representative
CENTRO DISTRIBUCIÓN REDPHARMA
09.2022 - 02.2023
- Daily visit to pharmacies, product portfolio presentation, addition of new customers, planning and organization of routes, commercial prospecting for potential customers
- Managing refunds and complaints
- Meet monthly assignments, portfolio collection, negotiations and closing.
Commercial Technical Representative
GABRICA
02.2018 - 02.2022
- Market development
- Scheduled visits to clients
- Execution and achievement of the budget of the area
- Wallet collection
- Use of CRM (R-Sales) and ERP (365 Dynamics)
- Use of Power Bi
- Growth of the wide portfolio of brands such as: Hill's, Vetnil, Holliday, Total Alimentos, Boehringer Ingelheim, Zoetis, Synergy Labs, Pet Society, among others
- Participation in talks, training, and advice to customers, as well as events, courses, fairs, and new product launches
- Generate and follow up on business plans and strategic alliances with customers.
Commercial Executive
ECOPRINTQ
09.2017 - 02.2018
- Scheduled visitations to clients
- Promotion of Printing Software
- Commercial Talks
- Technical training coordination
- Post sales follow-up
- Management and monitoring of the company's imports
- Generate quotes and purchase orders
- Administration of petty cash and purchase of the office's supplies
- Collection process
- Use of the CRM of the company (VTiger)
- Creation of KPIs for the commercial area
- Supervision of the administrative and sales area (1 person).
Operations and Logistics Supervisor (PSP and Sales Program) for Merck Laboratories
STHEPTHERAPY
03.2017 - 09.2017
- PSP program Supervisor (Endocrinology-Neurosciences) and Sales (Endocrinology/Fertility) of the laboratory
- Management of management indicators
- Coordination and supervision of the operation and team of agents (5 people)
- CRM management (Salesforce)
- Sales management and shipping of supplies
- Report of Adverse Events according to pharmacovigilance regulations
- Quality of Service Compliance
- Generation of management reports, among others.
Sales Executive (DISPOSABLE MEDICAL SUPPLIES)
REMED
06.2016 - 03.2017
- Creation of my own client portfolio, promotion and sale of disposable medical supplies
- Customer prospecting
- Carry out weekly reports of visits, fulfill monthly assignments
- Scheduled visits to clinical laboratories, clinics, among others
- Sample handling
- Make calls, quotes, tenders and orders to customers through the company's comprehensive software (Laudus)
- Knowledge in Public Market
- Post sales follow-up
- Support the process of collection and logistics
- Achievements: Support in the re-coding of the products of the portfolio, increased customer portfolio by 30%.
Medical Sales Representative
ELI LILLY VENEZUELA
09.2014 - 10.2015
- Medical Visits (Internists, General doctors, Family doctors, Urologists and Cardiologists)
- Visit to drugstores (Cobeca) with the goal of negotiating the units to sell nationwide, activation of marketing activities with the drugstore and Fusa group
- Development of clients at the pharmaceutical level
- Monthly sales targets, as well as the annual sales plan
- Exhaustive management of medication rotation and average sales of each of the pharmacies
- Reach the annual sales budget for the line
- Develop the business plan of the assigned territory
- Check the segmentation of pharmacies, maintaining and updating customer information and completing visit reports.
Commercial Representative
ELI LILLY VENEZUELA
05.2013 - 09.2014
- Development of clients at the pharmaceutical level
- Monthly sales targets, as well as with the annual sales plan
- Exhaustive management of medication rotation and average sales of each of the pharmacies
- Increase the IMS of the products
- Reach the annual sales budget for the line
- Develop the business plan of the assigned territory
- Check the segmentation of pharmacies, maintaining and updating customer information and completing visit reports.
Sales Representative
MEDLINE
06.2011 - 05.2013
- Management of the OTC line (Mepadol and Pulmosan) and Ethics (Primax) of the company
- Scheduled visits to pharmacies and doctors (urologists, internists, and general doctors)
- Making transfers, post-sales follow-up, talks, impulses and product days in pharmacies, management, and supervision of staff (5 promoters), definition of incentives and management indicators for promoters, control of the sales process, conduct trade marketing activities in the area, weekly and monthly reports, addition of new customers
- Achievements: Introduction of the brand in the work area, doctors (clinics, hospitals, and outpatient clinics) and pharmacies
- Consolidation and good positioning in the area
- Brand loyalty in the assigned area
- Winner twice of the sales contest nationwide
- Achievement of accomplishments in sales marked by the company.
Education
Business Marketing -
Mohawk College
Hamilton, ON04.2026
Bachelor´s Degree in Petroleum Engineering -
University of Zulia
Maracaibo, Venezuela04.2009
Skills
- CRM Management: Proficient in Salesforce, VTiger, R-Sales, and Join Us
- ERP Systems: Experienced with SAP and 365 Dynamics
- Data Analysis: Skilled in Power BI for report generation and KPIS
- Market Development: Proven track record in expanding client bases and introducing new products
- Team Leadership: Experienced in supervising and coordinating sales and operations teams
- Negotiation: Strong ability to close deals and develop strategic alliances
- Sales Presentations
- Sales Training
- Pricing strategy
- Territory Management
- Customer Service
- Problem-Solving
Coursework
- Advance English (Advance Conversational), 40 hours, Canaway Global Learning, 2024
- University Pathways (Level 3.2 - IELTS 6.0), 180 hours, ILAC International Language, 2023
- Formulating Solutions/Preparation and Planning, 2 hours, Hill ́s Platform, 2018
- Understanding my customer and retail environment, 2 hours, Hill ́s Platform, 2018
- Identify Customer Needs, 1 hour, Hill ́s Platform, 2018
- Provider Training Plan (PEP), 20 hours, ChileCompras, 2017
- Intermediate Excel, 10 Hours, Cenibit, 2015
- Advanced English (Bilingual), 18 levels, CEVAZ, 2004
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Sales Pet Specialty Channel
NESTLÉ PURINA
03.2023 - 08.2024
Pharmaceutical Sales Representative
CENTRO DISTRIBUCIÓN REDPHARMA
09.2022 - 02.2023
Commercial Technical Representative
GABRICA
02.2018 - 02.2022
Commercial Executive
ECOPRINTQ
09.2017 - 02.2018
Operations and Logistics Supervisor (PSP and Sales Program) for Merck Laboratories
STHEPTHERAPY
03.2017 - 09.2017
Sales Executive (DISPOSABLE MEDICAL SUPPLIES)
REMED
06.2016 - 03.2017
Medical Sales Representative
ELI LILLY VENEZUELA
09.2014 - 10.2015
Commercial Representative
ELI LILLY VENEZUELA
05.2013 - 09.2014
Sales Representative
MEDLINE
06.2011 - 05.2013
Business Marketing -
Mohawk College
Bachelor´s Degree in Petroleum Engineering -
University of Zulia
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