Lisa Virtue Plant
City of Los Angeles
Summary
Innovative, highly skilled Creative leader of design and brand development. 20+ years in the denim industry and fashion apparel lifestyle. Diversified product expertise with demonstrated success for driving growth and profitability.
Overview
22
22
years of professional experience
Work History
SNR Director of Women's Denim
Paige
05.2024 - Current
- Building the Seasonal Concept for Denim / non Denim.
- Ensuring that all Designs adhere to the brand image
- Fit Innovation, working closely with outside Pattern Makers for best in class fit development.
- Domestic and Import Development
- Denim Lifestyle Growth
- Building best in class Denim team.
- Calendar Build out
- Denim and Non denim fabric innovation.
- Styling direction for Ecommerce and Marketing shoots.
- Collaboration with the Merchants and Sales teams.
Vice President of Global Women's Design
7 For All Mankind
02.2021 - 03.2023
- Defined Creative Vision and Conceptual Development of Women's Global line across all Categories including Denim and RTW.
- Ensured that all Designs adhere to Brand Image and overall Brand identity.
- Provided Vision and Direction for Marketing / Visual Teams to ensure Brand Image stays consistent across the globe.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Directed all phases of creative process from concept through design production market research, trend research, mood board creation, designing, sketching, tech packs, and helping implement best in class fit.
- Built best in class Global Design Team skilled in Denim and all RTW categories.
- Provided vision and creative direction to third-party brands and collaborations that completed lifestyle and helped build other opportunity for brand.
- Partnered with Merchandising, Product development teams to determine strategic direction of line that would help develop business further.
- Partnered with Wholesale teams to understand new business opportunities and created presentation materials for market to drive creative ideas.
Vice President of Women's Design / Denim and RTW
Lucky Brand Jeans
01.2018 - 06.2020
- Defined new overall creative vision for women's line including denim, RTW all categories, graphics, accessories and Brand styling direction.
Vice President of Mens and Women's Denim Design
Lucky Brand Jeans
04.2015 - 06.2020
- Established New Creative direction for Men's and Women's denim for US market.
- Established new Europeon vendor base for the denim department in Collaboration with PD counterparts.
- Worked closely with the Marketing team to engage 3rd party opportunities that complemented the brand.
- E-commerce re-build.
- Collaborated on Marketing Campaigns.
- Built a best in class design Team across Mens and Women's.
- Created synergy between Denim and RTW categories to have the brand be more Lifestyle.
Snr Director of Women's Global Denim Design
Levi Strauss
12.2012 - 04.2015
- Provided new creative direction for women's global denim design department.
- Re-Launched women's denim assortment which included LOT700, ICONS 501/501 CT, Shaping/Shaping Plus.
- Built and mentored best in class design team.
- Conceptualized and designed Iconic Wedgie fit and follow up fit Ribcage.
- Traveled extensively overseas to EU, Asia, North America and India to develop best in class product.
- Developed Asia Pacific Denim portfolio.
Senior Designer Women's Global Denim Design
Levi Strauss
09.2011 - 11.2012
Senior Designer Women's Denim
Levi Strauss
05.2009 - 08.2011
Senior Designer Denim
Ralph Lauren
08.2005 - 04.2009
Denim Designer
Calvin Klein
12.2002 - 08.2005
Education
Higher National Diploma Fashion Design Management - Fashion Design
Croydon College
Croydon, EnglandDesign Foundation Studies - Design
Ravensbourne College of Design And Communication
Chislehurst, Kent EnglandSkills
- Strong conceptual Creative Ability
- Strong collaboration and influencing skills
- Experience working in Global Brands
- Deep understanding of US market trends and customer demands in both retail and wholesale
- 15 years experience Denim Design & RTW
- Strong balance between creative and strategic mindset
- Strong ability to lead, grow, and develop designers at all levels
- Ability to multi task and create multiple lines at once
- Clear Communication skills
Timeline
SNR Director of Women's Denim
Paige
05.2024 - Current
Vice President of Global Women's Design
7 For All Mankind
02.2021 - 03.2023
Vice President of Women's Design / Denim and RTW
Lucky Brand Jeans
01.2018 - 06.2020
Vice President of Mens and Women's Denim Design
Lucky Brand Jeans
04.2015 - 06.2020
Snr Director of Women's Global Denim Design
Levi Strauss
12.2012 - 04.2015
Senior Designer Women's Global Denim Design
Levi Strauss
09.2011 - 11.2012
Senior Designer Women's Denim
Levi Strauss
05.2009 - 08.2011
Senior Designer Denim
Ralph Lauren
08.2005 - 04.2009
Denim Designer
Calvin Klein
12.2002 - 08.2005
Higher National Diploma Fashion Design Management - Fashion Design
Croydon College
Design Foundation Studies - Design
Ravensbourne College of Design And Communication