LISA L PALMER
Business Development
Warman,SK
Summary
- Consistently maintaining our #1-star ranking for all properties across multiple markets
- Excelling at MPI capture, retention & growth across multiple properties. Constantly capturing over 100%
- Quarterly and Yearly constant RGI growth, exceeding revenue goals each quarter since opening each hotel in my portfolio
- Proven track record managing the pre-opening hotel’s teams, training, and retention that still exists at over 85% from opening dates 7 years ago.
- Open and Management the Sales, Catering, and Marketing teams and initiatives in
Overview
17
17
years of professional experience
Work History
Director of Sales & Marketing
Atlific Hotels, Saskatoon SK
01.2022 - Current
- Development and maintain relationships with key clients across multiple properties
- Creation and implementation of hotel-level tactical sales plans; analyze current/potential market and sales trends and coordinate all activities to increase revenue and market share
- Develop and maintain good relationships with officials and representatives of local community groups and companies
- Company representative & trade show booth facilitator for out-of-town conventions and trade shows to promote new business and increase sales
- Business Development - Initiated two key partnerships which resulted in increased revenue growth
- Extensive CRM experience, pipeline, workflow, and proficient sales cadence tool & procedures
- Manage the Sales team to implement prospecting tools and a bonus program to increase the lead submissions
- Multi Facility Opening Director of Sales & Marketing
Catering
Perfect Hospitality/PHI Hotels
Edmonton, AB
01.2017 - 01.2022
- Responsible for Room and, Banquet sales of the hotel, as well as managing the effectiveness of the Sales and Marketing Team
- Lead and directed sales teams in meeting the business objectives of the hotels
- Budgeting for monthly rooms and banquet revenues, maximization of various market segmentation and distribution channels
- Develop Annual Sales and Marketing Plan in accordance to the budget approved by
- Management
- Ensuring the overall effectiveness in the implementation of the sales and marketing strategies
- Set sales targets for Sales Managers on a quarterly basis and monitor the progress of individual salespersons
- Monitor sales coverage through precise planning in the sales territory of respective salespersons
- Produce Month End Report to Area General Manager, reporting on monthly achievements, action plans, and forecasts for the next three months, citing necessary strategies to be taken
- Set and negotiate contracted rates for wholesalers, tour operators, travel agencies, and airlines
- Review and approve rates, upgrades, and complimentary requests from sales managers
- Conduct regular briefings with the commercial sales team to update on sales calls, and clients’ feedback and review problem areas.
Clubhouse Food & Beverage Manager
Glendale Golf & Country Club l Edmonton AB
01.2014 - 01.2017
- Planning, organizing, directing, controlling, and evaluating all food & beverage operations in conjunction with Executive Chef
- Determining the type of services to be offered and implementing operational procedures
- Develop events packages, contracts, and rules & regulations for all private events
- Recruiting staff and overseeing staff training
- Setting staff work schedules and monitoring and evaluating staff performance
- Ensure all staff is adhering to safety standards and procedures
- Establishing, implementing, and enforcing Club policies
- Controlling inventory, monitoring revenues, and modifying procedures and prices as required
- Providing resolutions for complaints and ensuring health and safety regulations are followed
- Negotiating arrangements with suppliers for food, beverage, and other supplies
- Negotiating arrangements with clients for catering or use of facilities for banquets or receptions.
Food & Beverage Director
Crowne Plaza Chateau Lacombe
Edmonton, AB
01.2009 - 01.2014
- Promoted facility events and offered information to clarify pricing and requirements
- Fostered clear and proactive communication with event staff to address needs and delegate tasks
- Developed and engineered menus specific to season and packages, special events, and conference services
- Maintained operations in full compliance with alcohol service standards and legal requirements to prevent incidents of overserving or underage drinking
- Developed and implemented strategies to enhance team performance, improve processes and boost results
- Worked with clients from start to finish, including initial sharing of pricing, property tour
- Promoted facility events and offered information to clarify pricing and requirements
- Fostered clear and proactive communication with event staff to address needs and delegate tasks
- Scheduled and coordinated events and activities
- Developed and engineered menus specific to season and packages, special events, and conference services
- Maintained operations in full compliance with alcohol service standards and legal requirements to prevent incidents of overserving or underage drinking
- Worked with clients from start to finish, including initial sharing of pricing, property tour, contracting, detailing the event, and greeting the client on-site at all large events
- Determined root causes of performance trends and developed process improvement plans which targeted assurance in safety, health, quality, and customer satisfaction.
Food & Beverage Director
Delta Ocean Pointe Resort & Spa
, Victoria
01.2007 - 01.2009
- Coordination of menu offerings with onsite sommelier & Executive Chef curating wines, developing menu offerings, and serving drinks in our 4 Star outlets
- Budget & Revenue Management of all hotel food and beverage outlets, in-room dining, and high tea offerings
- Conducted and coordinated on-the-job training for associates to optimize performance
- Maintained retail store presentation by overseeing merchandise replenishment, customer courtesy, and inquiry response
- Lead a team of 100 employees in all operations including sales, service, execution, and improvement
- Managed business operations for 100+-employee in multiple departments, with annual revenue streams exceeding 2.8 million in yearly revenue
- Met operational objectives by establishing qualified staff, promoting adherence to food and beverage regulations, and providing outstanding customer service.
Education
Diploma - Marketing Management - Marketing Communications
Mount Royal University
2008
Bachelor of Arts - Biological Sciences
The University of Calgary
2006
High School Diploma - undefined
Mount Royal University
1995
Skills
- Extensive Front desk and reservation knowledge, rate & package build, Delphi
- Salesforce, Opera, Squirrel, and Micros training, programming, and upkeep
- Successfully train an opening team through ramp-up and opening training
- Resolved all guest relations issues that arose regarding check-in, billing
- Reservations, housekeeping, maintenance, and check-outs
- Proven track record with strong managerial and leadership skills and the
- Ability to create an environment that promotes teamwork The director of
- Operations must have a working knowledge of analytical tools for creating
- Budgets and revenue forecasts
- They will be responsible for providing direction and support for our
- Supervisory staff and identifying opportunities for improving operational
- Efficiencies This person will also conduct performance evaluations of
- Management and create long-term plans for
Accomplishments
- Canada’s first dual Canada concept
- O Discussed qualifications and specialties of catering teams, sharing referrals and testimonials of satisfied clients
- Grew sales of catering services by 17% through strategic marketing and promotions
- Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director of Sales & Marketing
Atlific Hotels, Saskatoon SK
01.2022 - Current
Catering
Perfect Hospitality/PHI Hotels
01.2017 - 01.2022
Clubhouse Food & Beverage Manager
Glendale Golf & Country Club l Edmonton AB
01.2014 - 01.2017
Food & Beverage Director
Crowne Plaza Chateau Lacombe
01.2009 - 01.2014
Food & Beverage Director
Delta Ocean Pointe Resort & Spa
01.2007 - 01.2009
Diploma - Marketing Management - Marketing Communications
Mount Royal University
Bachelor of Arts - Biological Sciences
The University of Calgary
High School Diploma - undefined
Mount Royal University
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