Summary
Overview
Work History
Skills
Timeline
Generic

Lisa Martinez

Baldwin Park

Summary

A dynamic leader with a proven track record at Landmark, I excel in strategic competitor assessment and fostering teamwork. Leveraging customer relationship management and innovative marketing strategies, I've driven significant revenue growth and built strong partnerships, enhancing brand promotion and achieving notable market positioning without exceeding budgetary constraints.

Knowledgeable [manager] with strong background in leading comprehensive marketing strategies. Successfully managed cross-functional teams to drive brand growth and market penetration. Demonstrated expertise in campaign development and budget management.

Overview

30
30
years of professional experience

Work History

General Manager of Marketing

Landmark
01.2024 - 09.2025
  • Drove revenue growth by identifying and capitalizing on emerging market opportunities.
  • Built strong relationships with key partners to support marketing initiatives.
  • Created compelling content for various marketing channels to increase engagement and drive conversions.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.

General Manager

IHOP
09.2006 - 01.2024
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.

District Manager

Briazz
01.1996 - 09.2006
  • Supervised various locations, enforcing high-quality standards of operation.
  • Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
  • Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
  • Oversaw successful store openings, coordinating logistics, staffing, training, and promotional efforts to ensure smooth transitions for new locations.
  • Developed and executed comprehensive training programs for store managers, resulting in improved employee performance and customer satisfaction.
  • Implemented inventory control measures to minimize waste and optimize product availability, ensuring optimal stock levels across all locations.

Skills

  • Customer Relationship Management
  • Strategic Competitor Assessment
  • Mobile Advertising Strategies
  • Influencer Engagement Management
  • Performance-Based Marketing
  • Staff management
  • Project management
  • Customer relationship management (CRM)
  • Marketing campaigns
  • Marketing campaign development
  • Vendor relations
  • Cold calling
  • Brand promotion
  • P&L management
  • Budgeting and allocation 
  • Budget administration
  • Teamwork
  • Teamwork and collaboration
  • Creative direction
  • Marketing analytics
  • Advertising management

Timeline

General Manager of Marketing

Landmark
01.2024 - 09.2025

General Manager

IHOP
09.2006 - 01.2024

District Manager

Briazz
01.1996 - 09.2006

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Lisa Martinez