Lisa Logan
Mississauga,Ontario
Summary
Innovative Marketing leader with 11 years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Demand Generation Manager
Veriforce
07.2022 - 05.2024
- Developed and implemented multi-touch outbound marketing and sales strategies for specific industry verticals resulting in $1M+ in annualized revenue per campaign.
- Collaborated closely with cross-functional teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Improved website visibility through development and implementation of SEO strategies.
- Spearheaded the development of lead generation campaigns that increased marketing qualified leads (MQLs) by 300%
- Guided all paid advertising initiatives, including Google, LinkedIn, and Facebook ads
- Analyzed market trends to identify new opportunities for lead generation efforts.
- Improved lead scoring methodology by refining criteria and incorporating behavioral data, resulting in more accurate prioritization of prospects for sales teams.
- Conducted regular A/B testing on email and social campaigns and landing pages, optimizing content for maximum engagement from target audiences.
- Aligned with sales for Increased conversion rates through targeted nurturing programs tailored to different stages of the buyer''s journey.
- Increased lead generation by developing and executing targeted marketing campaigns.
Marketing Specialist
TeckPert
03.2020 - 07.2022
- Directed launch of campaigns on LinkedIn, Facebook, Google Ads, and Twitter, resulting in revenue of $3M in first year
- Created a paid acquisition strategy, leading to anROI of 41% for every dollar spent
- Built a culture of robust data collection and A/B testing to iteratively improve campaign performance, leading to an average improvement of 60% from campaign start to end
- Exceeded sales targets by 32%
- Oversaw 5 clients and a total of 5 marketing team members
- Worked collaboratively with external partners on company-wide re-brand.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Delivered comprehensive market research reports that guided executive decision-making processes.
- Refined product positioning based on customer feedback, resulting in increased sales conversions.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
Marketing Specialist
Fivestar Dev
12.2018 - 03.2020
- Wrote content for digital and print media including websites, email blasts, newsletters, and social media content consistent with brand message and tone
- Increased conversions through link building and SEO strategies effectively increasing traffic to the website by 80%
- Tracked, analyzed, and reported website analytics/KPIs to upper management team and C-Suite
- Supported the development of sitemaps and wireframes.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Developed strategic partnerships with key industry influencers to expand brand reach.
- Coordinated trade show participation, maximizing company exposure at industry events.
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
Marketing Director
North High School
04.2017 - 04.2018
Marketing Coordinator
Bayard Presse
11.2015 - 08.2016
Education
Post-Graduate Certification - Corporate Communications
Sheridan College
Oakville, ON04.2014
Bachelor of Arts - Communications Studies
McMaster University
Hamilton, ON04.2013
Skills
- Account Based Marketing
- Adobe Creative Suite
- Conversion Optimization
- Campaign Management
- Landing Page Design
- Paid Search Campaigns
- Search Engine Optimization
- Digital Marketing
- Social Media Marketing
- Brand-building strategies
- SEO Optimization
- Salesforce CRM Software
Certification
- Google Adwords
- LinkedIn Ads
- Salesforce
Languages
English
Native or Bilingual
Polish
Native or Bilingual
Simplify Social - Personal Website
Portfolio of work + About me
Timeline
Demand Generation Manager
Veriforce
07.2022 - 05.2024
Marketing Specialist
TeckPert
03.2020 - 07.2022
Marketing Specialist
Fivestar Dev
12.2018 - 03.2020
Marketing Director
North High School
04.2017 - 04.2018
Marketing Coordinator
Bayard Presse
11.2015 - 08.2016
Post-Graduate Certification - Corporate Communications
Sheridan College
Bachelor of Arts - Communications Studies
McMaster University
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