Lisa Heald

Selected Leadership & Impact

• Lead the organization's annual fund strategy, developing campaign calendars, audience segmentation, stewardship plans, and donor journeys that create a more personalized giving experience.
• Create thoughtful fundraising communications from annual appeals and stewardship letters to campaign messaging and impact stories that help donors feel informed, appreciated, and connected to the mission.
• Manage four integrated fundraising campaigns each year across direct mail, email, digital, workplace giving, matching gifts, monthly giving, and peer-to-peer fundraising, from strategy through post-campaign analysis.
• Reimagined donor stewardship through segmented communications, enhanced acknowledgment strategies, and meaningful touchpoints that strengthen engagement and long-term loyalty.
• Strengthened fundraising operations by improving Salesforce reporting, streamlining gift processing workflows, and enhancing integrations between Salesforce, Engaging Networks, OneCause, and other fundraising platforms.
• Collaborate across Development, Marketing, Finance, and executive leadership to brainstorm new ideas, improve processes, solve challenges, and strengthen fundraising programs.

• Managed complex legal documentation, case management systems, billing, and client records with exceptional accuracy under tight deadlines.
• Coordinated attorney calendars, court filings, and litigation support to streamline processes across multiple practice areas.
• Maintained confidential databases, ensuring compliance with court and firm requirements to uphold legal standards.

• Directed operations for statewide and national veterinary initiatives, including the Million Cat Challenge, shelter consultations, and educational programs, enhancing animal welfare and community outreach.
• Developed centralized project management systems that improved planning, accountability, and cross-functional coordination.
• Managed annual grant proposal processes that secured funding for shelter medicine research, contributing to advancements in veterinary practices.
• Coordinated contracts and service agreements with the University of California and government agencies to ensure compliance and resource allocation for shelter medicine programs.
• Represented the program at national conferences and partner meetings.

• Led and developed a team of 17 staff supporting approximately 10,000 client interactions each month.
• Designed innovative shelter diversion and community support programs that strengthened client engagement and reduced pet relinquishment.
• Produced KPI reports and operational analyses that informed departmental strategy.
• Guided operations during major organizational merger to ensure continuity and stability.
• Co-authored and advocated for California Assembly Bill 2505, resulting in a ban on gas chambers in California animal shelters.