Summary
Overview
Work History
Education
Skills
Interests
Timeline
Hi, I’m

LISA HANEY

Toronto,,Canada

Summary

Proactive and detail-oriented professional with exceptional communication and project management skills in fast-paced environments. Excels in developing products through efficient processes while ensuring high standards and aligning efforts with organizational goals. Known for collaborative approach, commitment to excellence, reliability, and adaptability. Experience working in events across industries, publishing, advertising, and marketing.

Overview

16
years of professional experience

Work History

Key Media
Toronto, ON

Senior Conference Producer
04.2024 - Current

Job overview

  • Develops comprehensive conference agendas aligning with research, trends, feedback, and audience interests for finance, mortgage, insurance, law, and safety industries
  • Coordinates end-to-end logistics for multiple global events, ensuring seamless execution of all operational elements including run of show
  • Acts as project manager aligning all departments through daily touchpoints and weekly all-hands meetings to ensure asset delivery and milestone tracking
  • Assesses competitor events and stakeholder feedback regularly, identifying KPI's and areas of improvement to ensure scalable, consistent delivery of high-quality events
  • Executes strategic partnerships with external stakeholders and vendors to enhance revenue opportunities and brand visibility throughout event cycles
  • Manages speaker outreach and continued relationship management to secure high-profile industry leaders to enhance event credibility
  • Oversees production budget allocation and resource management to maximize event profitability and efficiency
  • Responsible for approving, reviewing, and editing all external marketing and website content
  • Utilizes social media to promote events and increase attendance
  • Develops and ensures successful execution of webinars

Executive Platforms
Toronto

Head of Production, Senior Conference Producer
05.2022 - 04.2024

Job overview

  • Managed hiring and training of production team
  • Led production team in the research, development, and execution of events to optimize workflow and improve output efficiency
  • Collaborated across departments to improve internal processes and client experiences as part of the senior management team
  • Wholly responsible for the end-to-end development and execution of the North American and European Supply Chain Executive Summits, North American Technology Executive Summit, and North American Finance Executive Summit while maintaining stringent adherence to quality standards and deadline requirements
  • Served as the industry expert and project lead to align marketing, sales, and operations teams to regularly meet and exceed inventory and targets
  • Coordinated and conducted in-person, on-camera interviews with key stakeholders and industry partners
  • Implemented new technology to optimize workflows, resulting in reduced lead times and increased output

DX3 Showcase
Toronto

Content Manager and Conference Producer
10.2021 - 05.2022

Job overview

  • Acted as sole producer and content manager for DX3 Canada and US events
  • Created multi-day agendas based on research, industry knowledge, and client feedback
  • Recruited executives from the retail, marketing, and tech industries to speak on keynotes, panels, workshops, innovation showcases, and fireside chats
  • Managed the DX3 projects by ensuring alignment between sales, operations, and marketing
  • Gained experience with vFairs, Brella, and Hubilo virtual event platforms
  • Edited and proofread all external written materials, maintaining a high standard of grammar and style consistency

Generis Group
Toronto

Conference Producer
04.2019 - 10.2021

Job overview

  • Wholly responsible for creating the speaking agenda for three major industry events: The American Food Manufacturing, Supply Chain, and Pharma Outsourcing Summits
  • Managed speaker outreach and engagement, enhancing presentation quality and relevance
  • Collaborated with marketing, operations, and sales teams as project lead to increase event value and visibility
  • Developed detailed pre- and post-event reports, documenting all aspects of each event
  • Maintained relationships across industries with focus on C-level executives from Fortune 500 companies
  • Effectively adjusted and adapted event plans and execution from in-person to fully virtual while maintaining attendance and event success

Thinktv
Toronto

Commercial Analyst + Marketing Support
10.2014 - 07.2019

Job overview

  • Worked one-on-one with CEO to refine, edit, and develop marketing materials
  • Acted as the key contact for advertising agencies throughout the development and approval of commercials for Canadian broadcast
  • Supported the marketing team to prepare, edit, and write content for a wide range of marketing materials for clients and broadcasters
  • Managed client relationships and exceeded expectations with advertisers, broadcasters, and regulatory bodies
  • Reviewed and approved scripts, storyboards, and video submissions for commercials, PSA’s, infomercials, and movie trailers under established clearance codes and guidelines in a fast paced, deadline-oriented environment

Scholastic Canada
Markham

Marketing and Product Development Assistant
08.2010 - 10.2011

Job overview

  • Wrote book reviews for children and teen books for Canadian Book Fairs
  • Designed and edited marketing, advertising, and promotional material and assisted with marketing research and reports
  • Consulted on books and materials to be sold at book fairs
  • Created and executed marketing initiatives and new product development
  • Managed writing and development of “Book-Talk-in-a-Box” specialty content

Education

University of Western Ontario
London

Bachelor of Arts from English Language and Literature, Creative Writing
01-2016

University Overview

Skills

  • Content development
  • Event marketing
  • Social media promotion
  • Creative thinking
  • Training and development
  • Project and team management
  • Teamwork and collaboration
  • Client relationship management
  • Attention to detail
  • Creativity and adaptability
  • Critical thinking
  • Effective communication

Interests

Yoga, biking, running, and pilates, all things popular culture, baking, cooking, reading contemporary, classics, and fiction, traveling, volunteering

Timeline

Senior Conference Producer
Key Media
04.2024 - Current
Head of Production, Senior Conference Producer
Executive Platforms
05.2022 - 04.2024
Content Manager and Conference Producer
DX3 Showcase
10.2021 - 05.2022
Conference Producer
Generis Group
04.2019 - 10.2021
Commercial Analyst + Marketing Support
Thinktv
10.2014 - 07.2019
Marketing and Product Development Assistant
Scholastic Canada
08.2010 - 10.2011
University of Western Ontario
Bachelor of Arts from English Language and Literature, Creative Writing

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LISA HANEY